In a news story about an Apple employee who has started a barbershop for at-risk youth, Apple today said that between its own donations and employee donations, it donated more than $100 million to charitable causes in 2019.
Apple says that 21,000 Apple employees donated their time and donated $42 million to causes they care about. Combined with Apple's 1-for-1 donation match and $25 match per volunteer hour, the total amount donated climbed to over $100 million.
Apple's vice president of Environment, Policy, and Social Initiatives Lisa Jackson said the company has a mission to "change the world for the better, and give back to the communities in which we live and work."
"Apple employees like Jaz embody this culture of giving every day, volunteering over a quarter of a million hours last year. We share a deep commitment to our local communities and doing what we can to cause more good."
Much of Apple's story focuses on Jaz Limos, an Apple Park Visitor Center manager in Cupertino who launched Saints of Steel, a nonprofit pop-up barber shop for at-risk youth and people looking for employment and housing.
Saints of Steel was largely funded by Apple. 80 percent of the donations for the first year came from Benevity, a corporate giving program used by Apple, and 74 percent of that donation was made by Apple.
In its first year, the organization was almost fully funded by volunteers and donations from Apple. "Our board, when we first started, was primarily made up of Apple employees who just jumped in and rolled up their sleeves," Limos says. "We saw the power of Benevity and the company match program, because it funded the majority of our ability to run this program."
More info on Saints of Steel and Apple's donations can be found in the full Apple Newsroom article on the topic.
Top Rated Comments
Anyone saying "it's not enough" just doesn't get it.
Also, many people like to know about a company's philanthropy they do business with.
Now, if, say, Tim Cook were to set up a charitable foundation in his own name, and then use the donations to buy overpriced paintings of himself, I’m sure we could both agree that would be marketing (and narcissism) and not actually charitable.
You are going out of your way to read a site dedicated to reporting every bit of information available about Apple, and you’re upset to find information about Apple here? You could just glance at the headline, realize it doesn’t interest you, and skip to the next article.