Apple Hires Drone and Aviation Law Expert as Washington Lobbyist

Apple has retained Lisa Ellman, a lawyer specializing in drone and aviation law, as a Washington lobbyist, reports Bloomberg.

Ellman, a partner at law firm Hogan Lovells, leads her firm's Unmanned Aircraft Systems practice and also co-founded the Commercial Drone Alliance. She has been doing lobbying work for Apple since December.

djimavic

A DJI Mavic Pro drone

Apple since 2016 has been using drones for data collection purposes to boost the quality of Apple Maps. Apple's drones are able to capture and update mapping data faster than the LiDAR-equipped minivans that it has used to collect mapping information since 2015.

Apple in 2018 was also a participant in a pilot program that allows the company to operate drones in ways restricted by the U.S. Federal Aviation Administration. Apple partnered with the North Carolina Department of Transportation to use drones to capture aerial mapping data.

Bloomberg suggests that Apple's new lobbying efforts indicate a new push into the growing drone field. Apple also has a team working on satellites that Ellman could potentially assist with when it comes to regulations.

In addition to employing drones for mapping purposes, Apple also sells popular drones from DJI in its Apple retail stores and on its website.

Tag: Drones

Popular Stories

iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
apple watch ultra 2 new black

Apple Watch Ultra 3 Finally Coming After Two-Year Hiatus

Monday June 16, 2025 8:45 am PDT by
Apple will finally deliver the Apple Watch Ultra 3 sometime this year, according to analyst Jeff Pu of GF Securities Hong Kong (via @jukanlosreve). The analyst expects both the Apple Watch Series 11 and Apple Watch Ultra 3 to arrive this year (likely alongside the new iPhone 17 lineup, if previous launches are anything to go by), according to his latest product roadmap shared with...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
terminal macos tahoe

Apple's Terminal App Gets Colorful Redesign in macOS Tahoe

Monday June 16, 2025 4:12 am PDT by
Apple's Terminal app is getting a visual refresh in macOS Tahoe, and it's the first notable design update since the command-line tool debuted. The updated Terminal will support 24-bit color and Powerline fonts, according to Apple's State of the Platforms presentation at WWDC25. The app will also adopt the new Liquid Glass aesthetic with redesigned themes that align with macOS 26's broader...
apple watch ultra snow

6 Features Coming to the Apple Watch Ultra 3

Tuesday February 25, 2025 9:00 am PST by
The Apple Watch Ultra 3 is expected to launch later this year, arriving two years after the previous model with a series of improvements. While no noticeable design changes are expected for the third generation since the company tends to stick with the same Apple Watch design through three generations before changing it, there are a series of internal upgrades on the way. By the time the ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

480951 Avatar
71 months ago
Professional briber*
Score: 12 Votes (Like | Disagree)
synergize Avatar
71 months ago

millions of apple drones in the sky. introducing apple maps live.
The Apple drone will get lost using Apple maps.
Score: 8 Votes (Like | Disagree)
name99 Avatar
71 months ago
But have they hired an expert in Bird Law? THAT is the question.
Score: 7 Votes (Like | Disagree)
itsmilo Avatar
71 months ago
I still don’t understand how bribing, I mean lobbying is legal. That’s just a fancy word for corruption. It’s better than narcos giving you a visit I suppose
Score: 6 Votes (Like | Disagree)
podlasek Avatar
71 months ago
They are probably having to hire lawyers and lobbyists due to the draconian rules the FAA put into effect basically making the United States a no fly zone for drones without a Part 107 pilots certification
Score: 4 Votes (Like | Disagree)
Gasu E. Avatar
71 months ago

I still don’t understand how bribing, I mean lobbying is legal.
Here's how: The purpose of a lobbyist is to provide information (not money) to elected officials to further the interests of the lobbyist's employer.

If there's money changing hands, that would be a bribe, and illegal. But it would be bribery, not lobbying. For an established lobbyist whose business is based on specialized knowledge, such as the one mentioned in this article, that would be a crazy risk to take.

Legitimate, established lobbyists would not be involved in bribery, as it would kill their careers, if caught. However, a lobbyist could, legally, point out that their client has contributed $$$ to the elected official's campaign. That's the legal way to tie big money into politics. If you want to go after the disgrace that is money in politics, better to put your efforts into limiting corporate campaign contributions.
Score: 2 Votes (Like | Disagree)