Apple will have a presence at this year's Consumer Electronics Show (CES) that's set to take place in January, but the company won't be showing off new products.
Apple will instead be discussing consumer privacy, as Bloomberg points out. Jane Horvath, Apple's senior director of privacy, will be attending a "Chief Privacy Officer Roundtable" alongside privacy executives from Facebook, Procter & Gamble, and the FTC.
The roundtable will focus on "what consumers want" when it comes to privacy. It will be held on Tuesday, January 7 at 1:00 p.m. at the Las Vegas Convention Center's North Hall, room N257. Attendance is included with CES registration.
Privacy is now a strategic imperative for all consumer businesses. "The future is private" (Facebook); "Privacy is a human right" (Apple); and "a more private web" (Google). How do companies build privacy at scale? Will regulation be a fragmented patchwork? Most importantly, what do consumers want?
Apple stopped attending CES in the 90s, and Apple's last official appearance took place in 1992 at the Chicago show, where then CEO John Sculley introduced the Apple Newton.
While Apple doesn't officially attend CES, it does send its employees to the show for meetings and to check out emerging technology. Last year, Apple also touted its privacy policies through a huge privacy-focused billboard right near the Las Vegas Convention Center that read "What Happens on your iPhone, stays on your iPhone."
There’s no doubt in my mind that Apple can be better trusted with my data than any other tech-co. With a liberal sprinkling of my own additional vigilance, I’m more confident in using their system than I would be any other. Can’t really hope for much more in this digital era.
Didn't Apple got caught about the location services just a few days ago??
Poor example. Apple was tracking location to make a decision "on-device" as to whether another feature should be used (Ultra Wideband). There was no location tracking (history) and no data leaving the device to other services.
So, Apple is sending a troll to CES. I guess it's progress.
And judging by the responses in this thread, Apple is doing a fantastic job at trolling.
I say keep plugging away at privacy. It's clearly a sore issue with the Google/Android fans who desperately want to pretend that Apple collects as much data as they do and uses it for the same purposes so they can claim Apple is no different. It's just another lie. In the next few years when regulations start coming in to reign in the complete unfettered gathering of our data that companies like Google/Facebook are doing, Apple is going to come out looking pretty damn good (and without risk of losing their revenue - a very real threat to Google/Facebook).
Friday February 3, 2023 1:13 pm PST by Joe Rossignol
Apple released iOS 16.3 in late January following nearly six weeks of beta testing. The software update is available for the iPhone 8 and newer, and while it is a relatively minor update, it still includes a handful of new features, changes, and bug fixes.
Below, we've recapped new features in iOS 16.3, including support for physical security keys as a two-factor authentication option for...
Saturday February 4, 2023 10:05 am PST by Eric Slivka
Online retailer TigerDirect has slashed pricing on the M1 iPad Air in several colors, offering the base 64GB configuration for just $313.99 in Purple and Pink.
Note: MacRumors is an affiliate partner with TigerDirect. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running.
That's a savings of 48% compared to Apple's normal $599.00...
Apple's next device with an Apple silicon chip may not be a Mac or an iPad, but rather an advanced external display, according to recent reports.
The display, which is rumored to arrive this year, is expected to sit somewhere between the $1,599 Studio Display and the $4,999 Pro Display XDR – but more exact information about the device's positioning and price point is as yet unknown. While ...
Sunday February 5, 2023 6:07 am PST by Joe Rossignol
Apple has discussed selling a new top-of-the-line iPhone alongside the Pro and Pro Max models in 2024 at the earliest, according to Bloomberg's Mark Gurman. Based on this timeframe, the device would be part of the iPhone 16 lineup or later.
In a September 2022 edition of his weekly "Power On" newsletter, Gurman said there was "potential" for an iPhone 15 Ultra to replace the iPhone 15 Pro...
Thursday February 2, 2023 7:57 am PST by Joe Rossignol
Apple's VP of hardware engineering Matthew Costello and product marketing employee Alice Chan recently spoke with Men's Journal and TechCrunch about the new second-generation HomePod in wide-ranging interviews about the smart speaker.
Apple discontinued the original full-size HomePod in March 2021 after multiple reports indicated that sales of the speaker were lackluster, but Chan told Men's ...
Google's Chromium developers are working on an experimental web browser for iOS that would break Apple's browser engine restrictions, The Register reports.
The experimental browser, which is being actively pursued by developers, uses Google's Blink engine. Yet if Google attempted to release it on the App Store, it would not pass Apple's App Review process.
Apple's App Store rules dictate...
Thursday February 2, 2023 6:41 am PST by Joe Rossignol
Apple appears to be preparing an iOS 16.3.1 update for the iPhone, based on evidence of the software in our website's analytics logs this week. It's unclear when the update will be released, but it will likely be available at some point in February.
The same logs have accurately foreshadowed the release of several previous updates, including iOS 16.0.3 and iOS 16.1.1 most recently, so they...
Friday February 3, 2023 1:28 pm PST by Juli Clover
Today is the official launch day for the second-generation HomePod that was introduced in January, and we picked one up to compare it to the original HomePod that Apple discontinued in 2021.
Subscribe to the MacRumors YouTube channel for more videos. Design wise, the second-generation HomePod looks a lot like the first-generation model, featuring the same rounded design and acoustic mesh...
Apple on January 23 released iOS 16.3, delivering support for Security Keys for Apple IDs, changes to Emergency SOS functionality, support for the second-generation HomePod, and more.
Top Rated Comments
"Everything stays on your iPhone, unless you live in China". Apple.
And judging by the responses in this thread, Apple is doing a fantastic job at trolling.
I say keep plugging away at privacy. It's clearly a sore issue with the Google/Android fans who desperately want to pretend that Apple collects as much data as they do and uses it for the same purposes so they can claim Apple is no different. It's just another lie. In the next few years when regulations start coming in to reign in the complete unfettered gathering of our data that companies like Google/Facebook are doing, Apple is going to come out looking pretty damn good (and without risk of losing their revenue - a very real threat to Google/Facebook).
What about the finger print being collected from the naive :rolleyes:.