Apple will have a presence at this year's Consumer Electronics Show (CES) that's set to take place in January, but the company won't be showing off new products.
Apple will instead be discussing consumer privacy, as Bloomberg points out. Jane Horvath, Apple's senior director of privacy, will be attending a "Chief Privacy Officer Roundtable" alongside privacy executives from Facebook, Procter & Gamble, and the FTC.
The roundtable will focus on "what consumers want" when it comes to privacy. It will be held on Tuesday, January 7 at 1:00 p.m. at the Las Vegas Convention Center's North Hall, room N257. Attendance is included with CES registration.
Privacy is now a strategic imperative for all consumer businesses. "The future is private" (Facebook); "Privacy is a human right" (Apple); and "a more private web" (Google). How do companies build privacy at scale? Will regulation be a fragmented patchwork? Most importantly, what do consumers want?
Apple stopped attending CES in the 90s, and Apple's last official appearance took place in 1992 at the Chicago show, where then CEO John Sculley introduced the Apple Newton.
While Apple doesn't officially attend CES, it does send its employees to the show for meetings and to check out emerging technology. Last year, Apple also touted its privacy policies through a huge privacy-focused billboard right near the Las Vegas Convention Center that read "What Happens on your iPhone, stays on your iPhone."
Wednesday August 20, 2025 6:44 am PDT by Tim Hardwick
We're only weeks away from Apple's annual iPhone event – rumored to take place on September 9 – and along with the new iPhone 17 series, we're going to get a new version of the Apple Watch Ultra for the first time since 2023.
By the time the Ultra 3 is unveiled, it will have been two years since the previous model arrived. The intervening period has left plenty of room for enhancements,...
Wednesday August 20, 2025 12:00 pm PDT by Joe Rossignol
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps.
This week, Apple announced the 10th U.S. state that has implemented the feature: Montana.
Below, we have recapped key details about...
Tuesday August 19, 2025 11:25 am PDT by Juli Clover
Apple today provided developers with updated beta firmware for the AirPods Pro 2 and AirPods 4, allowing them to test the new AirPods features in iOS 26, iPadOS 26, and macOS Tahoe. The firmware is only available to developers at the current time, and a device running iOS 26, iPadOS 26, or macOS 26 is required to install the update. The firmware has a build number of 8A5343a, up from 8A5324b.
...
Tuesday August 19, 2025 9:29 am PDT by Joe Rossignol
Apple's software engineers are testing iOS 18.6.2, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.
Yesterday, an anonymous source with a proven track record said iOS 18.6.2 was incoming, but the update was not present in our logs at that time.
Last year, the same anonymous source claimed that iOS 17.5.2 was in the pipeline, but Apple ...
Wednesday August 20, 2025 8:21 am PDT by Joe Rossignol
Apple is planning to launch a new "TechWoven" line of cases for the iPhone 17 series, according to a leaker known as "Majin Bu."
Two years ago, Apple stopped selling leather iPhone cases, as part of the company's efforts to reduce its carbon emissions. As an alternative, Apple introduced a new "FineWoven" line of fabric iPhone cases made from 68% post-consumer recycled content, but they were ...
Monday August 18, 2025 11:59 am PDT by Joe Rossignol
The seventh developer beta of iOS 26 is now available. While we are now in the later stages of the iOS 26 beta cycle, there are still some changes.
Below, we outline everything new that we have found in iOS 26 beta 7 so far.
Redesigned Blood Oxygen Feature
The seventh developer betas of iOS 26 and watchOS 26 include a redesigned Blood Oxygen feature on Apple Watch Series 9, Apple Watch ...
Tuesday August 19, 2025 2:26 pm PDT by Joe Rossignol
Tomorrow marks the sixth anniversary of the Apple Card becoming widely available in the U.S., following a more limited preview period.
Apple's credit card can be managed in the iPhone's Wallet app, with key benefits including color-coded spending summaries, no fees, and Daily Cash cash back paid out daily. Apple Card holders can also open a high-yield savings account.
The anniversary...
Saturday August 16, 2025 6:45 am PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept
This is likely Apple's long-rumored "homeOS" operating system.
In a report this week, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform will blend...
There’s no doubt in my mind that Apple can be better trusted with my data than any other tech-co. With a liberal sprinkling of my own additional vigilance, I’m more confident in using their system than I would be any other. Can’t really hope for much more in this digital era.
Didn't Apple got caught about the location services just a few days ago??
Poor example. Apple was tracking location to make a decision "on-device" as to whether another feature should be used (Ultra Wideband). There was no location tracking (history) and no data leaving the device to other services.
So, Apple is sending a troll to CES. I guess it's progress.
And judging by the responses in this thread, Apple is doing a fantastic job at trolling.
I say keep plugging away at privacy. It's clearly a sore issue with the Google/Android fans who desperately want to pretend that Apple collects as much data as they do and uses it for the same purposes so they can claim Apple is no different. It's just another lie. In the next few years when regulations start coming in to reign in the complete unfettered gathering of our data that companies like Google/Facebook are doing, Apple is going to come out looking pretty damn good (and without risk of losing their revenue - a very real threat to Google/Facebook).
Biggest design overhaul since iOS 7 with Liquid Glass, plus new Apple Intelligence features and improvements to Messages, Phone, Safari, Shortcuts, and more. Developer beta available now ahead of public beta in July.
