Apple's Revamped Privacy Site Highlights 'Everyday Apps, Designed for Your Privacy'

Apple today announced an update to its privacy website that touches on various new privacy benefits found in iOS 13, iPadOS 13, watchOS 6, and more. Apple's updated website includes white papers on how the company approaches privacy in Safari, Sign in with Apple, Location Services, and Photos, providing visitors with a deeper insight into the company's privacy mission.

apple privacy nov 2019
The website reinforces Apple's four core privacy principles: minimizing the data collected from users, processing the data on the device when possible, transparency when collecting data and how it's used, and strong device encryption. You can visit the website for yourself at Apple.com/privacy, which is now highlighting iOS apps like Maps, ‌Photos‌, and Messages, and how they each enhance iPhone users' privacy.

According to Apple, there are multiple recent privacy and security innovations that it has accomplished with its latest software updates:

  • Contacts: Any notes stored in the notes section of the Contacts app will not be shared with third party applications when they are granted access to the Contacts app.

  • Find My: Apple uses end-to-end encryption to communicate with other Apple devices nearby in order to find lost iPhones and Macs, ensuring that it doesn't know the location of the device or the identity of the device that discovered it.

  • Arcade: No advertising or third-party tracking is ever permitted.

  • Background tracking notifications: ‌iPhone‌ owners now get notifications when apps are using their location in the background, providing them with a chance to turn this feature off.

You can click on different tabs on the website to view the new white papers for services like Safari, Face ID, Location Services, and more. While the website itself remains a straightforward look at how Apple handles user data, each white paper offers a more nuanced dive into specific programs and services at Apple, and how the company is aiming to enhance privacy with every new update.

The site also includes a tab for its transparency reports, showcasing how Apple is committed to being transparent about responding to government requests for user data around the world. Here you can scroll through each region to see how often Apple has shared user data with the local government, beginning as far back as 2013 and stretching to 2018.

Popular Stories

Generic iOS 18

Apple Announces iOS 18.2 Launching Today With These New Features

Wednesday December 11, 2024 5:23 am PST by
Apple has announced that iOS 18.2, iPadOS 18.2, and macOS Sequoia 15.2 will be released today following more than six weeks of beta testing. For the iPhone 15 Pro and iPhone 16 models, the update introduces additional Apple Intelligence features, including Genmoji for creating custom emoji, Image Playground and Image Wand for generating images, and ChatGPT integration for Siri. There is also ...
Generic iOS 18

Apple Seeds Second Release Candidate Versions of iOS 18.2 and More With Genmoji, Image Playground and ChatGPT Integration

Monday December 9, 2024 10:06 am PST by
Apple today seeded the second release candidate versions of upcoming iOS 18.2, iPadOS 18.2, and macOS 15.2 updates to developers and public beta testers for testing purposes, a week after releasing the first RCs. The first iOS 18.2 RC had a build number of 22C150, while the second RC's build number is 22C151. Release candidates represent the final version of beta software that's expected to see a ...
iPhone SE 4 Single Camera Thumb 3

iPhone SE 4 Said to Feature 48MP Rear Lens, 12MP TrueDepth Camera

Monday December 9, 2024 4:48 am PST by
Apple's forthcoming iPhone SE 4 will feature a single 48-megapixel rear camera and a 12-megapixel TrueDepth camera on the front, according to details revealed in a new Korean supply chain report. ET News reports that Korea-based LG Innotek is the main supplier of the front and rear camera modules for the more budget-friendly ~$400 device, which is expected to launch in the first quarter of...
Apple MacBook Pro M4 hero

MacBook Pros With OLED Displays Won't Have a Notch, Roadmap Shows

Monday December 9, 2024 7:36 am PST by
Apple plans to remove the notch from the MacBook Pro in a few years from now, according to a roadmap shared by research firm Omdia. The roadmap shows that 14-inch and 16-inch MacBook Pro models released in 2026 will have a hole-punch camera at the top of the display, instead of a notch. It is unclear if there would simply be a pinhole in the display, or if Apple would expand the iPhone's...
macOS Sequoia Night Feature

Apple Releases macOS Sequoia 15.2 With New Apple Intelligence Features

Wednesday December 11, 2024 10:02 am PST by
Apple today released macOS Sequoia 15.2, the second update to the macOS Sequoia operating system that was released in September. macOS Sequoia 15.2 comes over a month after the release of macOS Sequoia 15.1. Mac users can download the ‌macOS Sequoia‌ update through the Software Update section of System Settings. macOS Sequoia 15.2 adds Image Playground, an app that lets you create...
vipps nfc tap to pay iphone

World's First Apple Pay Alternative for iPhone Launches in Norway

Monday December 9, 2024 1:28 am PST by
Norwegian payment service Vipps has become the world's first company to launch a competing tap-to-pay solution to Apple Pay on iPhone, following Apple's agreement with European regulators to open up its NFC technology to third parties. Starting December 9, Vipps users in Norway can make contactless payments in stores using their iPhones. The service initially supports customers of SpareBank...
maxresdefault

Apple Releases iOS 18.2 and iPadOS 18.2 With Genmoji, Image Playground, Siri ChatGPT and More

Wednesday December 11, 2024 10:03 am PST by
Apple today released iOS 18.2 and iPadOS 18.2, the second major updates to the iOS 18 and iPadOS 18 updates that came out in September. The new updates come over a month after Apple released iOS 18.1 and iPadOS 18.1. Subscribe to the MacRumors YouTube channel for more videos. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General >...

Top Rated Comments

jonnyb098 Avatar
67 months ago
Pretty easy to stay secure in safari on iOS/iPad OS 13. Webpages constantly refresh.
Score: 10 Votes (Like | Disagree)
danano Avatar
67 months ago

Give me an option to remove Google in search engines for Safari.
Safari preferences / Search / Search engine pulldown provides choices of Google, Yahoo, Bing or DuckDuckGo.

This is not new. I think I have not used Google in years.
Score: 8 Votes (Like | Disagree)
Baymowe335 Avatar
67 months ago
There is room for improvement, but Apple is the clear tech leader in privacy and probably among the best of any company.
Score: 7 Votes (Like | Disagree)
Freida Avatar
67 months ago
It would be cool to be fully private overall. I hate when I look at a product on one platform and then Facebook, Instagram and web overall is advertising it after. Hell, I don't even have facebook and instagram connected and yet those suckers still talk to each other. Bastards
I hope Apple can put a stop to this eventually
Score: 6 Votes (Like | Disagree)
icloudUser Avatar
67 months ago
Give me an option to remove Google in search engines for Safari.
Score: 6 Votes (Like | Disagree)
FaustsHausUK Avatar
67 months ago
Even with that Siri snafu, Apple is still one of the better companies where privacy is concerned, which is pretty damning for everyone else.
Score: 3 Votes (Like | Disagree)