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Apple's Revamped Privacy Site Highlights 'Everyday Apps, Designed for Your Privacy'

Apple today announced an update to its privacy website that touches on various new privacy benefits found in iOS 13, iPadOS 13, watchOS 6, and more. Apple's updated website includes white papers on how the company approaches privacy in Safari, Sign in with Apple, Location Services, and Photos, providing visitors with a deeper insight into the company's privacy mission.


The website reinforces Apple's four core privacy principles: minimizing the data collected from users, processing the data on the device when possible, transparency when collecting data and how it's used, and strong device encryption. You can visit the website for yourself at Apple.com/privacy, which is now highlighting iOS apps like Maps, ‌Photos‌, and Messages, and how they each enhance iPhone users' privacy.

According to Apple, there are multiple recent privacy and security innovations that it has accomplished with its latest software updates:
  • Contacts: Any notes stored in the notes section of the Contacts app will not be shared with third party applications when they are granted access to the Contacts app.
  • Find My: Apple uses end-to-end encryption to communicate with other Apple devices nearby in order to find lost iPhones and Macs, ensuring that it doesn't know the location of the device or the identity of the device that discovered it.
  • Arcade: No advertising or third-party tracking is ever permitted.
  • Background tracking notifications: iPhone owners now get notifications when apps are using their location in the background, providing them with a chance to turn this feature off.
You can click on different tabs on the website to view the new white papers for services like Safari, Face ID, Location Services, and more. While the website itself remains a straightforward look at how Apple handles user data, each white paper offers a more nuanced dive into specific programs and services at Apple, and how the company is aiming to enhance privacy with every new update.

The site also includes a tab for its transparency reports, showcasing how Apple is committed to being transparent about responding to government requests for user data around the world. Here you can scroll through each region to see how often Apple has shared user data with the local government, beginning as far back as 2013 and stretching to 2018.

Tag: privacy

Top Rated Comments

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1 week ago
Pretty easy to stay secure in safari on iOS/iPad OS 13. Webpages constantly refresh.
Rating: 10 Votes
1 week ago


Give me an option to remove Google in search engines for Safari.


Safari preferences / Search / Search engine pulldown provides choices of Google, Yahoo, Bing or DuckDuckGo.

This is not new. I think I have not used Google in years.
Rating: 8 Votes
1 week ago
There is room for improvement, but Apple is the clear tech leader in privacy and probably among the best of any company.
Rating: 7 Votes
1 week ago
It would be cool to be fully private overall. I hate when I look at a product on one platform and then Facebook, Instagram and web overall is advertising it after. Hell, I don't even have facebook and instagram connected and yet those suckers still talk to each other. Bastards
I hope Apple can put a stop to this eventually
Rating: 6 Votes
1 week ago
Give me an option to remove Google in search engines for Safari.
Rating: 6 Votes
1 week ago
Even with that Siri snafu, Apple is still one of the better companies where privacy is concerned, which is pretty damning for everyone else.
Rating: 3 Votes
1 week ago


It would be cool to be fully private overall. I hate when I look at a product on one platform and then Facebook, Instagram and web overall is advertising it after. Hell, I don't even have facebook and instagram connected and yet those suckers still talk to each other. Bastards
I hope Apple can put a stop to this eventually


Stop visiting those web sites then.
Rating: 3 Votes
1 week ago


I think the privacy focus is partially trying to turn a weakness into a strength. I don't think Apple is capable of doing some of the smart cloud-based things Google does, for example. Google Assistant and Google Photos are just smarter than Siri and Photos. The other day I searched for "ballot" in Google Photos (I had taken a picture of my ballot) and it found it instantly. In Photos, it doesn't have nearly that level of sophistication—and it won't even let me search by image file name. Siri is, well, anyone who uses Siri knows how it is.


Exactly what Facebook is doing. Pretending to be privacy focused but using user data to help business partners.
Rating: 3 Votes
1 week ago
I find this hard to stomach when they say this, and yet are so happy to accept money from Google to use Google as their search engine.
Please understand I feel privacy is superb, but I find it dishonest, when it all changes when money is involved.
Rating: 3 Votes
1 week ago


Stop visiting those web sites then.

Not how it works. Most websites have code from Google, Facebook, Twitter and others embedded so you get tracked by these companies even if you don’t use these services.

What gives them the right to track me without presenting me with some sort of TOS I can read and decide if I want to accept?
Rating: 3 Votes

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