Apple is planning to host an Apple TV+ premiere event for "The Morning Show" in New York City, according to a stage and banners that have been erected at the Lincoln Center plaza in Manhattan.
Based on multiple images shared on social media, Apple has a stage and multicolored signs that alternately highlight Apple TV+ and "The Morning Show," an upcoming series starring Jennifer Aniston, Reese Witherspoon, and Steve Carrell. The show is set to premiere tonight, with additional premiere events happening later in the week.
Apple TV+ reviews came out this morning and critics were not particularly kind to "The Morning Show" despite its all star cast. The Hollywood Reporter, for example, called the pilot "brutally dull," while Variety said Witherspoon and Aniston couldn't "salvage this politically muddled, underthought, and underwhelming streaming misfire."
Apple appears to be planning to hold a red carpet launch event at the Lincoln Center plaza tonight along with additional showings at the Paley Center tomorrow evening, which will also include a Q&A session with Reese Witherspoon and Jennifer Aniston.
A recent Instagram story from "The Morning Show" suggests Apple TV+ is going to debut at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time, though earlier reports suggested the service would be launching at midnight Pacific Time on November 1.
Apple TV+ will also launch with "See," "Dickinson," "For All Mankind," "Ghostwriters," "Snoopy in Space," and more.
Update: Apple has shared details about the official New York premiere of "The Morning Show" in a Newsroom article.
Monday November 10, 2025 1:08 pm PST by Juli Clover
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro.
The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
Monday November 10, 2025 1:55 am PST by Tim Hardwick
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display.
Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon.
Note: MacRumors is an affiliate partner with some of these vendors. When ...
Monday November 10, 2025 11:41 am PST by Juli Clover
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information.
Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen.
Since the iPhone Air launched in September, there have been reports of poor sales...
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Tuesday November 11, 2025 1:23 am PST by Tim Hardwick
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items.
The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
The future of Apple Fitness+ is "under review" amid a reorganization of the service, according to Bloomberg's Mark Gurman.
In the latest edition of his "Power On" newsletter, Gurman said that Apple Fitness+ remains one of the company's "weakest digital offerings." The service apparently suffers from high churn and little revenue.
Nevertheless, Fitness+ has a small, loyal fanbase that...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season.
Note: MacRumors is...
If Apple Keynotes are anything to go by I wouldn't have much confidence in Apple's content creation and direction.
Well it's a good thing Apple itself isn't creating any of their television content then, they're the distributor. The content creators for Apple TV+ shows are independent production companies who then pitch the shows to networks/streaming companies. And those companies decide if they want to buy the show. Echo Films and Hello Sunshine are the creators of The Morning Show. Just goes to show how little you know about how television is actually made.
I have been watching film and TV for years and I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now. I have not had the desire to watch a single one of those films. Steve Jobs said it too. Glad to know my thought process is the same as these geniuses.
The Morning show is a similar conclusion. Jennifer Anniston and Reese Whitherspoon are two very average/mediocre actors and their work over the years from Friends to Legally Blond are all forgettable. Steve Caroll has always been unfunny from the get-go and a major point of this was his character in the sequel to Bruce Almighty. Jim Carrey made me laugh my pants off, but Steve's version was just pathetic.
The Morning show to me based on the ads and previews just never gave me a sense of plot or purpose. Its just Apple throwing out shiny objects (Reese and Jennifer) and thinking it would be enough to get us going. Sorry Tim, it doesn't work that way.
Apple needs to create relatable content. You can't relate to any of these characters. It's so obvious, you spent billions and you couldn't figure this.
So, your logic is that because you said Marvel movies were crap (which was then followed by Scorcese and Coppola), then this view is representative of the world? Did you miss how glaringly popular these films are with the general population and just how much they’ve made?
Likewise, you say shows like ‘Friends’ are forgettable? Really? Really? I can’t speak for the country of its inception, but here in the UK, Friends has just been crowned as the most streamed show for the past year - again. No mean feat given it stopped production what, 15 years ago?
I think Apple might know what they’re doing here. Certainly more so than Mr Dee anyway...
I have the gut instinct to know when a movie or TV show is crap. Recently Martin Scorsese and Francis Copola both said the Marvel Fantasy franchise are all crap and I have been saying this for years now.
Based on what you’re saying, it seems like Apple’s streaming tv service is going to be a huge success.
