Google today announced a change to its core Search algorithm that it says can better understand conversational search queries. Through improvements in natural language analysis, the company says that it has improved its ability to analyze queries that reflect how people speak in real life and recognize the relevant context.

google safari
Particularly for longer, more conversational queries, or searches where prepositions like "for" and "to" matter a lot to the meaning, Search should be able to understand the context of the words in a query, allowing users to search in a way that feels more natural.

The company says the improvements are down to a system it introduced last year called BERT, or Bidirectional Encoder Representations from Transformers, which allows Google to analyze the context of a sentence a lot better and return more pertinent information.

In a blog post announcing the change, Google offers the following example to show off BERT's capabilities – a search for "2019 brazil traveler to usa need a visa."

google search improved natural language

The word "to" and its relationship to the other words in the query are particularly important to understanding the meaning. It's about a Brazilian traveling to the U.S., and not the other way around. Previously, our algorithms wouldn't understand the importance of this connection, and we returned results about U.S. citizens traveling to Brazil. With BERT, Search is able to grasp this nuance and know that the very common word "to" actually matters a lot here, and we can provide a much more relevant result for this query.

Google reckons BERT will help Search better understand one in 10 searches in the U.S. in English, and it plans to bring the capability to more languages and locales over time.

As far web searches go, the changes usher in the "biggest leap forward in the past five years, and one of the biggest leaps forward in the history of search," said Pandu Nayak, a Google vice president.

Google is the default search engine in Apple's Safari web browser. Apart from its Google.com website, Google Search is also available on iOS through the company's namesake app. [Direct Link]

Tag: Google

Top Rated Comments

69Mustang Avatar
75 months ago
What we read:

The company says the improvements are down to a system it introduced last year called BERT, or Bidirectional Encoder Representations from Transformers, which allows Google to analyze the context of a sentence a lot better and return more pertinent information.
What we were all thinking:
Score: 4 Votes (Like | Disagree)
Warputin Avatar
75 months ago
“Safari is the default browser in Apple's Safari web browser.” ??
Score: 3 Votes (Like | Disagree)
Kabeyun Avatar
75 months ago
I didn’t realize how shortchanged the color yellow was in the Google “G”

Wondering why, I Googled it but didn’t find a good answer.
Score: 1 Votes (Like | Disagree)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iOS 26 on Three iPhones

Here's When to Expect the iOS 26 Public Beta

Tuesday July 15, 2025 11:07 am PDT by
Apple previously announced that a public beta of iOS 26 would be available in July, and now a more specific timeframe has surfaced. Bloomberg's Mark Gurman today said that Apple's public betas should be released on or around Wednesday, July 23. In other words, expect the public betas of iOS 26, iPadOS 26, macOS 26, and more to be available at some point next week. Apple will be releasing...
iPhone 17 Colors

All 15 New iPhone 17 and iPhone 17 Pro Colors Revealed in Latest Leak

Wednesday July 16, 2025 6:50 am PDT by
We may finally have a definitive list of all color options for the iPhone 17 series, ahead of the devices launching in September. MacRumors concept In a report for Macworld today, Filipe Espósito said he obtained an "internal document" that allegedly reveals all of the color options for the upcoming iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max models. The report includes ...
Apple Hornsby

Apple Store Near Sydney Permanently Closing Later This Year

Monday July 14, 2025 6:14 pm PDT by
Apple today said its store at the Westfield Hornsby shopping mall, in Hornsby, Australia, will be permanently closing in October. Apple Hornsby In a statement shared with Australian tech news website EFTM (via Reddit), Apple said that it has decided not to renew its lease at Westfield Hornsby. Apple said all affected retail employees will be given the opportunity to work at Apple's nearby...