When to Expect Apple's Next Event: 16-Inch MacBook Pro, iPad Pro Refresh, and More?

With last month's iPhone 11 and Apple Watch Series 5 event in the rearview mirror, and several more products in the rumor mill, it is fun to look ahead and speculate about if and when Apple might host an October event this year.

tim cook wwdc19
Apple has several rumored products in its pipeline, including a 16-inch MacBook Pro with a scissor keyboard and an all-new design, refreshed iPad Pro models that will possibly sport triple-lens rear camera systems, a refreshed Apple TV, and just maybe the so-called Apple Tags items trackers if they are ready.

Apple has also yet to reveal a release date for its redesigned Mac Pro, having only teased that it is "coming this fall."

To be clear, there is no guarantee that Apple will host another event this month, but there is certainly a chance given that Apple has done so in five of the past seven years. All of those October events focused on the Mac, iPad, or both, and all took place within the second half of the month.

Last year, for example, Apple hosted an event on Tuesday, October 30 at the Brooklyn Academy of Music, and it wouldn't be a stretch of imagination to think that an October event this year could take place around the same time.

apple event october schedule
Apple analyst Neil Cybart shared an interesting observation on Twitter today, noting that Apple has reported its quarterly earnings results on a Tuesday for five out of the past six quarters. For the quarter just ended, however, Apple will report its earnings on Wednesday, October 30.


On the same day of Apple's earnings reports, CEO Tim Cook and CFO Luca Maestri join analysts on a conference call to discuss the results.

The above might seem insignificant, but the last time Apple's earnings did not fall on a Tuesday was nearly a year ago, when it shared results on Thursday, November 1. This is likely because on the Tuesday prior, Apple was busy hosting its Brooklyn event, unveiling new iPad Pro, MacBook Air, and Mac mini models.

Naturally, this leads to the idea that Apple could be planning to host an event in the final week of October.

Cybart speculates that Monday, October 28 could be the date of the event, presumably given the two-day gap between Apple's event and earnings call last October, but Apple typically holds events on Tuesday, Wednesday, or Thursday. Tuesday, October 29 is probably a better guess for a potential Apple event this month.

If so, the final week of October could include Apple's event on Tuesday, Apple's earnings on Wednesday, and Apple TV+ launching on Friday.

Of course, Apple could surprise us with invites to an event on a different day of this month and render all of this moot. This is merely speculation for the sake of discussion, and nothing is official until it is official.

Popular Stories

Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
iOS 26

Everything New in iOS 26.2 Beta 3

Monday November 17, 2025 3:20 pm PST by
Apple provided developers with the third beta of an upcoming iOS 26.2 update, and there are still new features that are being added with each beta that we get. We've rounded up all of the changes that Apple made in beta 3. AirDrop Apple added new AirDrop functionality, providing a way for two people to share files temporarily without having to add one another as contacts. iOS 26.2...
AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Apple Wallet ID Illinois

iPhone Driver's License Feature Launching in Illinois

Tuesday November 18, 2025 8:47 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Starting this Wednesday, November 19, the feature will be available to residents of Illinois. The announcement confirmed that the...
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
applecare apple care banner

Apple Brings New AppleCare+ Options to India

Tuesday November 18, 2025 8:42 am PST by
Apple today announced an expansion of AppleCare+ coverage in India, with new options for monthly and annual plans, and the addition of Theft and Loss for iPhone for the first time. Options for monthly and annual AppleCare+ plans in India provide more choice and flexibility, allowing users to keep coverage for as long as they require. Apple's vice president of Worldwide iPhone Product...
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...

Top Rated Comments

head_bigg Avatar
80 months ago
iMac Redesign anyone?
Score: 12 Votes (Like | Disagree)
RFolk Avatar
80 months ago
I am expecting a $6000 Mac Pro with a T2 chip that will not allowed us to change/replace the default storage.
Score: 6 Votes (Like | Disagree)
julesme Avatar
80 months ago
It seems unlikely they would launch Apple TV + without another event to more explicitly promote it, and late October would be a great time for a marketing push. So the timing makes sense.

Fingers crossed they will also announce new iPad Pros!!
Score: 5 Votes (Like | Disagree)
Nunyabinez Avatar
80 months ago
I have been a full-on Apple fan for most of my life. But like REM, I'm losing my religion. I LOVE my Apple watch and TV, I'm ambivalent about iPhone, and I don't know that I will buy another Mac.

I had expected to update my Retina iMac (the first one) after a few years when I bought it, but they haven't made anything that made me want to buy it and it is still powerful enough.

I wanted to replace my Mac Pros with a new Mac Pro, but they really did go PRO with it, so that the base is so expensive if you are not going to customize it, it's a terrible value.

As much as I like MacOS, due to a lack of hardware innovation and wow factors, I'm really not interested in paying the Apple tax anymore.

And I'm not going to use an iPad for my computer. It may work for some, but not for me.

My gaming rig has just become my daily driver.

So, as financially successful as Apple has been, they have left lots of money on the table, because they just aren't that interesting anymore. I am keeping a sliver of hope that they have something up their sleeve.

<<braces for fan attacks>>
Score: 5 Votes (Like | Disagree)
EugW Avatar
80 months ago



:rolleyes:
This always cracks me up. The base model is 64. They offer 256. All you're saying here is: "I want to be the person who buys a base model, so Apple just needs to upgrade their base model to meet my needs."

No. There are plenty of people with no need of anything more than 64 GB. Those are the people who get to save the $100. Not you.

I can't stand the way people continuously think that they shouldn't have to buy more than the base model, even though they are exactly who the mid and upper tiers are for.
Yet, the base model storage has steadily increased.

I wonder why some people always feel the need to defend Apple's choice here, esp. when we already know the base storage increases over time.

A "Pro" iPad with "Pro" pricing but only 64 GB storage is a sad joke in 2019. And using your logic, we'd still be stuck with 16 GB iPads and iPhones. It was more acceptable 2 years ago and when the pricing was much lower to have a 64 GB iPad Pro, but that time has passed.
Score: 4 Votes (Like | Disagree)
Larvas Avatar
80 months ago
I just hope the 16" Macbook Pro will not disappoint... I'm already looking to jump ship :( Lenovo and Dell have such powerful machines in their portfolio.
Score: 4 Votes (Like | Disagree)