Skip to Content

New iPhones to Debut on September 10 According to File Found in iOS 13 Beta 7

Apple today released the seventh beta of iOS 13, and an image hidden within the update suggest Apple is going to hold an event to show off new iPhones on Tuesday, September 10.

An iOS 13 screenshot in the beta, covertly named "HoldForRelease," features the Calendar app with the date set to Tuesday the 10th.

appleiphoneeventseptember10
The screenshot was originally found by iHelpBR, and the site points out that a similar screenshot was found last year ahead of the September 12 iPhone event with a September 12 date.

September 10 is a very likely date for the ‌iPhone‌ event based on the dates of past ‌iPhone‌ events, and we would be surprised were it not held on that date. Almost all ‌iPhone‌ events in recent history have been held during the second week of September, and generally on Tuesdays.

Last year's Wednesday, September 12 event was an anomaly because September 11 fell on a Tuesday and Apple prefers Tuesday or Wednesday to Monday in order to give members of the media time to travel.

We've also heard the September 10 date bandied about from multiple sources that have contacted us. All three new iPhones are expected to debut at the event and see a release shortly after. Last year, the ‌iPhone‌ XS and XS Max were released in September ahead of the ‌iPhone‌ XR, which came in October.

With the ‌iPhone‌ event likely to be held on September 10, pre-orders for the new devices could take place on September 13 with a launch to follow on September 20. Apple often releases iOS updates two days ahead of when new iPhones become available, so iOS 13 could be released on September 18.

Related Forums: iOS 13, iPhone

Popular Stories

imac video apple feature

Apple Unveils Seven New Products

Friday March 6, 2026 11:48 am PST by
Apple this week unveiled seven products, including an iPhone 17e, an iPad Air with the M4 chip, updated MacBook Air and MacBook Pro models, a new Studio Display, a higher-end Studio Display XDR, and an all-new MacBook Neo that starts at just $599. iPhone 17e features the same overall design as the iPhone 16e, but it gains Apple's A19 chip, MagSafe for magnetic wireless charging and magnetic...
Apple MacBook Pro M4 hero

Apple Planning 'MacBook Ultra' With Touchscreen and Higher Price

Sunday March 8, 2026 8:05 am PDT by
Apple is planning to launch an all-new "MacBook Ultra" model this year, featuring an OLED display, touchscreen, and a higher price point, Bloomberg's Mark Gurman reports. Gurman revealed the information in his latest "Power On" newsletter. While Apple has been widely expected to launch new M6-series MacBook Pro models with OLED displays, touchscreen functionality, and a new, thinner design...
MacBook Neo Feature Pastel 1

First MacBook Neo Benchmarks Are In: Here's How It Compares to the M1 MacBook Air

Thursday March 5, 2026 4:07 pm PST by
Benchmarks for the new MacBook Neo surfaced today, and unsurprisingly, CPU performance is almost identical to the iPhone 16 Pro. The MacBook Neo uses the same 6-core A18 Pro chip that was first introduced in the iPhone 16 Pro, but it has one fewer GPU core. The MacBook Neo earned a single-core score of 3461 and a multi-core score of 8668, along with a Metal score of 31286. Here's how the...

Top Rated Comments

WRChris Avatar
86 months ago
I’m not buying another phone with an intel chip. I prefer to be able to talk on the phone versus dropped calls and texts that hang for minutes before sending with “2 bars of lte”.

One job Apple, make a phone that can compete with other phones at being a phone.

Show me the watch series 5
Score: 19 Votes (Like | Disagree)
86 months ago
I’m not buying another phone with an intel chip. I prefer to be able to talk on the phone versus dropped calls and texts that hang for minutes before sending with “2 bars of lte”.

One job Apple, make a phone that can compete with other phones at being a phone.

Show me the watch series 5
Simple don't buy apple solves your problems
Score: 19 Votes (Like | Disagree)
triangletechie Avatar
86 months ago
Who cares. Just another S year.
Not everyone upgrades every year. 11 will probably appeal to plenty of people who has a 6, 7, or 8 model.
Score: 19 Votes (Like | Disagree)
keysofanxiety Avatar
86 months ago
I should join an Android forum and post about how I won’t buy any of their products. That would be a constructive use of my time.
Score: 17 Votes (Like | Disagree)
86 months ago
Macrumors: where you can tell the world that you're NOT BUYING something!
Score: 16 Votes (Like | Disagree)
David1964 Avatar
86 months ago
Keeping the same morbid notch, lightning port, that hideous camera design and maybe a few "nice to have" features, and of course whatever the gimmick is this year. Yawn. I'll almost certainly be skipping this year's iPhone. I'm much more interested in the Galaxy Note 10 or the Pixel 4. Far better looking phones and certainly much better tech, especially the cameras and displays.
No one cares :)
Score: 14 Votes (Like | Disagree)