Google and Amazon Put Brakes on Human Review of Voice Assistant Recordings - MacRumors
Skip to Content

Google and Amazon Put Brakes on Human Review of Voice Assistant Recordings

by

Following Apple's decision last week to suspend a Siri program that allows employees to listen to audio recordings for quality control purposes, Amazon and Google have both chosen to make their policies on human reviews of voice assistant audio more clear.

siri alexa cortana google assistant e1565005866988
Late last month, Apple confirmed that a small number of anonymized ‌Siri‌ requests are analyzed for the purpose of improving ‌Siri‌, after a Guardian report revealed that contractors regularly hear private conversations recorded by Apple's voice assistant.

To allay privacy concerns, Apple said it was temporarily stopping the program while it reviewed the process that's currently used. It also said it plans to release a software update that will let ‌Siri‌ users opt out.

On Friday, Google said it had also suspended its policy of reviewing Google Assistant audio. The company actually suspended the practice across the EU on July 10 when a German privacy regulator started investigating it following a Belgian media report, but this is the first time Google has confirmed the fact publicly.

According to Bloomberg, Amazon will let Alexa users opt out of human review of their voice recordings. The new policy took effect Friday, and adds an option in the settings menu of the Alexa mobile app for removing recordings from analysis by Amazon employees.

All of the tech companies employ staff to review a small subset of voice recordings while claiming to anonymize the source. For example, Google distorts the recording before it is listened to, so as to disguise the user's voice, while Apple strips them of identifiable information and assigns each one a random device identifier.

However, Bloomberg revealed that some of Amazon's audio reviewers had access to the home addresses of Amazon customers, before the company moved to restrict the level of access. Many members of the public were unaware the practice even existed until Bloomberg reported on it earlier this year.

Tags: Amazon, Google

Top Rated Comments

Mikey44 Avatar
91 months ago
Where’s Microsoft on this? Reporters should go ask them if they have human reviewers.

Is Cortana left unchecked?
This comment is under the assumption that anyone uses Cortana.
Score: 9 Votes (Like | Disagree)
91 months ago
I really wonder whether they don’t think this through. Surely they must know people would find this creepy, right? Otherwise - what is wrong with them?

Second option is that they bank on people not finding it out. That to me is the definition of evil. Knowing you do something wrong but hoping you don’t get caught.

Either way - this demonstrates something is really wrong at Silicon Valley culturally. Yes - people want their devices to become better. But not at any cost.
Score: 9 Votes (Like | Disagree)
91 months ago
Science Rules!
Score: 5 Votes (Like | Disagree)
shpankey Avatar
91 months ago
Makes me want to get rid of these devices altogether. Not just bc they do it but mostly bc they hid it and didn't own up to it until after. What else are they doing... I wonder.
Score: 4 Votes (Like | Disagree)
91 months ago
I really wonder whether they don’t think this through. Surely they must know people would find this creepy, right? Otherwise - what is wrong with them?

Second option is that they bank on people not finding it out. That to me is the definition of evil. Knowing you do something wrong but hoping you don’t get caught.

Either way - this demonstrates something is really wrong at Silicon Valley culturally. Yes - people want their devices to become better. But not at any cost.
Not sure about google but Apple said a long time back that there was human review of some Siri requests so they could improve accuracy. I don’t find it creepy at all. I’m pretty sure it is anonymous data anyway. The person reviewing doesn’t know that John Jones asked Siri for directions to the nearest brothel. They just know that someone somewhere asked for directions to the nearest brothel and Siri probably responded with the weather or something. Lol.
Score: 3 Votes (Like | Disagree)
91 months ago
Science Rules!
Score: 2 Votes (Like | Disagree)

Popular Stories

gemini for mac app google

Google Gemini Spark Comes to Mac With Local File Automation

Wednesday July 1, 2026 9:10 am PDT by
Google today launched Gemini Spark for its macOS desktop app, allowing the AI agent to automate tasks involving local files and desktop workflows. Google announced the update today, adding a dedicated Spark tab to the sidebar of the Gemini app for macOS. The feature allows the AI agent to take action on files stored locally on a user's computer rather than just responding to questions in a...
google pixel 10 fold 1

Google's Pixel 11 Event Set for August 12, a Month Before Apple Debuts Foldable iPhone

Tuesday July 7, 2026 11:48 am PDT by
Google will introduce its latest Pixel smartphones at an August 12 event, debuting the updated devices about a month ahead of when Apple is expected to announce new iPhone models. Google is expected to launch the Pixel 11, Pixel 11 Pro, Pixel 11 Pro XL, and a new Pixel 11 Pro Fold. Leaked CAD renders suggest the new smartphones will have slimmed down bezels, a slightly thinner design than...
Chrome Feature 22

Google Chrome's Gemini AI Features Roll Out to UK Users

Tuesday July 14, 2026 2:32 am PDT by
Google has announced the rollout of Chrome's latest AI features to Mac and PC users in the U.K., indicated by a new "Ask Gemini" button with a sparkle icon in the upper right side of the browser. Gemini in Chrome can work across multiple tabs, which is supposed to make it useful for comparing and summarizing information from several websites at once. It also integrates with Google...