Steve Jobs Criticized Tim Cook as 'Not a Product Person,' Says Biographer Walter Isaacson
"Steve Jobs" biographer Walter Isaacson was on Squawk Box this week, and in an interview he mentioned that he "softened" parts of the book when it came to certain Jobs quotes (via CNBC).

Particularly, Jobs was said to have criticized current Apple CEO Tim Cook for not being a "product person." According to Isaacson, "Steve says how Tim Cook can do everything, and then he looked at me and said, 'Tim's not a product person.'"
Isaacson said that he wanted to soften certain things that he thought were too harsh in his biography of Steve Jobs. The book first launched in October 2011, just 19 days after Jobs died from pancreatic cancer.
“Sometimes when Steve was in pain ... and he was angry, he would say more things that [Cook] was not a product person,” recalled Isaacson. “I felt I would put in the specific things that were relevant to the reader but not the complaints.”
Cook was also mentioned in a recent piece by The Wall Street Journal, which focused on Jony Ive, who reportedly became "dispirited" because of Cook's lack of interest in the product development process. Ive announced that he will leave Apple later this year and start his own design studio, with Apple as one of its primary clients.
Isaacson has been critical of Apple as a whole in the past, believing in 2014 that Amazon and Google had
overtaken Apple to become the most innovative technology companies of the modern day. At the time, he specifically referenced virtual assistants as a space where Apple needed improvement.
Isaacson's biography of Steve Jobs went on to be the basis for Aaron Sorkin's screenplay of the Danny Boyle-directed film "Steve Jobs." The film was well received by critics, earning four Golden Globe Award nominations and two Academy Award nominations.
Popular Stories
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors.
Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too.
2025 Apple Watch Ultra 3
Apple didn't update the...
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report.
iPhone 17 Air mockup based on rumored design
The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman.
In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
While the so-called "iPhone 17 Air" is not expected to launch until September, there are already plenty of rumors about the ultra-thin device.
Overall, the iPhone 17 Air sounds like a mixed bag. While the device is expected to have an impressively thin and light design, rumors indicate it will have some compromises compared to iPhone 17 Pro models, including only a single rear camera, a...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices.
Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station.
The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM.
...