Mattel Launches New Hot Wheels 'id' Smart Track Kit and NFC Cars Exclusively at Apple Stores

Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from Apple starting today.

With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad. The system allows users to keep track of speed, count laps, build a digital garage, and more, providing a mix of physical and digital play.

hotwheelstrack
The new Hot Wheels id setup includes 51 die-cast cars with NFC tags that are going to be released in six mini collections throughout 2019, with each vehicle to be priced at $6.99. Each car can be leveled up digitally, with challenges available to break race records.

hotwheelscars
Launch vehicles include the Corvette C7R, SRT Viper GTS-R, 2016 Mercedes AMG GT, Aston Martin One-77, Howlin Heat, Motosaurus, Shark Hammer 2.0, and Arachnorod.

hotwheelscars2
There's a Hot Wheels Race Portal ($39.99) for connecting classic Hot Wheels track and scanning Hot Wheels id vehicles to measure speed and count laps via infrared sensors, and then there's a Hot Wheels Smart Track ($179.99), which provides a whole kit so kids can jump right into racing.

hotwheelssystem
The Smart Track has been designed to boost speed and enhance racing, jumping, and crashing, while also keeping track of total distance traveled by each car. Mattel says the track includes the most powerful booster the Hot Wheels brand has ever made for maximum speed.

hotwheelsportal
Each component can be purchased separately, but the Race Portal includes two id cars (and can be used with existing Hot Wheels track you might have), while the Smart Track is a set that includes the track, a Race Portal, and two exclusive id cars.

hotwheelstrack2
You can use the Hot Wheels id system with the free Hot Wheels id app, which provides a virtual garage and features for racing, collecting, and more. Gameplay modes include Collection, Portal play, Smart Track play, and digital racing.

Hot Wheels id vehicles, the Race Portal, and the Smart Track Kit can be purchased today from the Apple online store and from Apple retail locations. Vehicles are priced at $6.99, the Race Portal is $39.99, and the Smart Track Kit is $179.99.

Popular Stories

iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
macbook pro blue green

M5 MacBook Pro No Longer Coming in 2025

Thursday July 10, 2025 12:38 pm PDT by
Apple does not plan to refresh any Macs with updated M5 chips in 2025, according to Bloomberg's Mark Gurman. Updated MacBook Air and MacBook Pro models are now planned for the first half of 2026. Gurman previously said that Apple would debut the M5 MacBook Pro models in late 2025, but his newest report suggests that Apple is "considering" pushing them back to 2026. Apple is now said to be...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
apple wallet drivers license feature iPhone 15 pro

Apple Says iPhone Driver's Licenses Will Expand to These 8 U.S. States

Tuesday July 8, 2025 11:26 am PDT by
In select U.S. states, residents can add their driver's license or state ID to the Wallet app on the iPhone and Apple Watch, providing a convenient and contactless way to display proof of identity or age at select airports and businesses, and in select apps. Unfortunately, this feature continues to roll out very slowly since it was announced in 2021, with only nine U.S. states, Puerto Rico,...
iPhone 17 Air Colors Thumb 2

iPhone 17 and iPhone 17 Air Rumored to Come in These 9 Colors

Friday July 11, 2025 12:30 am PDT by
The iPhone 17 and iPhone 17 Air will be available in a total of nine color options, according to new information coming out of Asia. The iPhone 17 Air's expected color options. According to the leaker going by the account name "yeux1122" on the Korean blog Naver, accessory manufacturers are now producing camera protector rings for the iPhone 17 and iPhone 17 Air in colors to match their...
11th gen ipad blue

Apple to Launch New Low-Cost 11-Inch iPad in the Spring

Friday July 11, 2025 3:40 am PDT by
Apple will launch a new 12th generation entry-level iPad in the spring of next year, according to Bloomberg's Mark Gurman. Apple is said to have two versions of the entry-level 11-inch iPad in development, codenamed J581 and J582. These could refer to different storage capacities – in which case, Apple may be planning to drop the existing lowest capacity option. The current iPad 11 is...

Top Rated Comments

TheRealTVGuy Avatar
79 months ago
Between this and Lego’s recently released lunar module set, happy Father’s Day to me!
Score: 17 Votes (Like | Disagree)
JFox Avatar
79 months ago
Looks cool, but one of the reasons I love watching (and helping) my boys play with Hot Wheels is because they aren't on a screen.
Score: 16 Votes (Like | Disagree)
Fender2112 Avatar
79 months ago
I want to be 9 again...
What does being 9 have to do with it? I'm 53 and I'd get one just because i can. ;)
Score: 15 Votes (Like | Disagree)
FlyBry Avatar
79 months ago
I want to be 9 again...
Score: 11 Votes (Like | Disagree)
apb87 Avatar
79 months ago
"We need to find a way to wedge smart devices into physical toys so we can convert more people into using our app."
Score: 9 Votes (Like | Disagree)
RedRaven571 Avatar
79 months ago
$179.99 for a Hot Wheels track? LOL, now I really feel old.....
Score: 9 Votes (Like | Disagree)