Mattel Launches New Hot Wheels 'id' Smart Track Kit and NFC Cars Exclusively at Apple Stores
Mattel's Hot Wheels brand is getting a major digital upgrade with the launch of the Hot Wheels Smart Track Kit, Race Portal, and Hot Wheels id vehicles, all of which are available exclusively from Apple starting today.
With the Hot Wheels Smart Track Kit, Hot Wheels id vehicles can be raced on a track that incorporates digital tracking elements through an app on the iPhone or iPad. The system allows users to keep track of speed, count laps, build a digital garage, and more, providing a mix of physical and digital play.
The new Hot Wheels id setup includes 51 die-cast cars with NFC tags that are going to be released in six mini collections throughout 2019, with each vehicle to be priced at $6.99. Each car can be leveled up digitally, with challenges available to break race records.
Launch vehicles include the Corvette C7R, SRT Viper GTS-R, 2016 Mercedes AMG GT, Aston Martin One-77, Howlin Heat, Motosaurus, Shark Hammer 2.0, and Arachnorod.
There's a Hot Wheels Race Portal ($39.99) for connecting classic Hot Wheels track and scanning Hot Wheels id vehicles to measure speed and count laps via infrared sensors, and then there's a Hot Wheels Smart Track ($179.99), which provides a whole kit so kids can jump right into racing.
The Smart Track has been designed to boost speed and enhance racing, jumping, and crashing, while also keeping track of total distance traveled by each car. Mattel says the track includes the most powerful booster the Hot Wheels brand has ever made for maximum speed.
Each component can be purchased separately, but the Race Portal includes two id cars (and can be used with existing Hot Wheels track you might have), while the Smart Track is a set that includes the track, a Race Portal, and two exclusive id cars.
You can use the Hot Wheels id system with the free Hot Wheels id app, which provides a virtual garage and features for racing, collecting, and more. Gameplay modes include Collection, Portal play, Smart Track play, and digital racing.
Hot Wheels id vehicles, the Race Portal, and the Smart Track Kit can be purchased today from the Apple online store and from Apple retail locations. Vehicles are priced at $6.99, the Race Portal is $39.99, and the Smart Track Kit is $179.99.