Students pursuing higher education prefer to use Macs over PCs, according to new data shared today by Apple device management company Jamf.
71 percent of students surveyed said they would either use a Mac or prefer to use a Mac if cost were not a consideration. At the current time, of those students, 40 percent use a Mac and 60 percent use a PC. 51 percent of current PC users would rather be using a Mac.
70 percent of students surveyed said they would choose or stay with an organization that offered a choice between Mac and PC. 78 percent of students said that it's important for employers to offer their employees a choice between PC and Mac.
Students who said they preferred Mac over PCs offered up several different reasons. 59 percent cited ease of use, 57 percent cited durability, and 49 cited synchronization over other devices. 64 percent said they "like the brand," while 60 percent preferred the style and design of the Mac.
Among those who said they preferred PCs, the only dominant factor in the decision was price.
43 percent of students using a PC said that the Mac provides the greatest value despite its higher price point, while 80 percent of Mac users said that the Mac offers a better value. 83 percent of students currently using a Mac said they want to continue using Macs in their workplaces.
"Employers are looking for top talent in a competitive job market. Providing workers with the tools they know and love is a key way to attract, retain and empower them to be their most productive," said Dean Hager, CEO, Jamf. "The next generation of job seekers wants their tech to just work so that they can focus on their job. They see Mac as more modern, intuitive and reliable - and would like to continue to use it as they launch their careers."
Jamf's survey, conducted by Vanson Bourne, is based on responses from 2,244 current college and university students across five countries.
Thursday November 6, 2025 11:12 am PST by Joe Rossignol
Apple today updated its trade-in values for select iPhone, iPad, Mac, and Apple Watch models. Trade-ins can be completed on Apple's website, or at an Apple Store.
The charts below provide an overview of Apple's current and previous trade-in values in the U.S., according to its website. Maximum values for most devices either decreased or saw no change, but the iPad Air received a slight bump.
...
Wednesday November 5, 2025 11:57 am PST by Juli Clover
The smarter, more capable version of Siri that Apple is developing will be powered by Google Gemini, reports Bloomberg. Apple will pay Google approximately $1 billion per year for a 1.2 trillion parameter artificial intelligence model that was developed by Google.
For context, parameters are a measure of how a model understands and responds to queries. More parameters generally means more...
Thursday November 6, 2025 2:45 pm PST by Juli Clover
Apple is promoting the new Liquid Glass design in iOS 26, showing off the ways that third-party developers are embracing the aesthetic in their apps. On its developer website, Apple is featuring a visual gallery that demonstrates how "teams of all sizes" are creating Liquid Glass experiences.
The gallery features examples of Liquid Glass in apps for iPhone, iPad, Apple Watch, and Mac. Apple...
Monday November 3, 2025 5:54 am PST by Joe Rossignol
Following more than a month of beta testing, Apple released iOS 26.1 on Monday, November 3. The update includes a handful of new features and changes, including the ability to adjust the look of Liquid Glass and more.
Below, we outline iOS 26.1's key new features.
Liquid Glass Toggle
iOS 26.1 lets you choose your preferred look for Liquid Glass.
In the Settings app, under Display...
Friday November 7, 2025 6:40 am PST by Joe Rossignol
Apple's online store in the U.S. is suddenly offering a pack of four AirTags for just $29, which is the same price as a single AirTag.
This is likely a pricing error, and it is unclear if orders will be fulfilled. Apple has not discounted the AirTag four-pack in any other countries that we checked.
Delivery estimates are already pushing into late November to early December, suggesting...
Thursday November 6, 2025 4:37 am PST by Tim Hardwick
Apple in iOS 26.2 will disable automatic Wi-Fi network syncing between iPhone and Apple Watch in the European Union to comply with the bloc's regulations, suggests a new report.
Normally, when an iPhone connects to a new Wi-Fi network, it automatically shares the network credentials with the paired Apple Watch. This allows the watch to connect to the same network independently – for...
Thursday November 6, 2025 4:08 pm PST by Juli Clover
IKEA today announced the upcoming launch of 21 new Matter-compatible smart home products that will be able to interface with HomeKit and the Apple Home app. There are sensors, lights, and control options, all of which will be reasonably priced. Some of the products are new, while some are updates to existing lines that IKEA previously offered.
There are a series of new smart bulbs that are...
Wednesday November 5, 2025 3:54 pm PST by Juli Clover
It's been over a decade since Apple's HomeKit smart home platform launched, and it is overdue for an update. HomeKit and the Home app can no longer keep up with AI-powered solutions from other companies like Google and Amazon, but that's set to change with a smart home revamp that Apple has planned for 2026.
Home Hub
Apple is working on a home hub or "command center" that will serve as a...
Users have loved the Mac for decades. I came to Apple because of the Mac, and I hope I won't have to leave because of the Mac. It's Apple that's turned it into a shadow of its former self, and still the Mac brand is persevering.
I hope there will be a reversal. But after years of fruitlessly waiting for Tim to deliver his fantastical "pipeline", the hope is gone dry. The only thing that keeps OSX alive in the minds of users is that despite their great strides, Windows is still a worse experience in comparison.
As it is, I cannot recommend in good conscience a Mac to anyone.
However, it is as I suspected: Brand cachet is no. 1
I don’t see how MacOS is superior, maybe in usability but that’s about it.
I am in Engineering and in my field Windows and Linux distros are the best options. I don’t know what the people in this survey study but I can’t use MacOS for all my professional needs.
If gaming is within your likes, you also need Windows.
It is the same when I read that “iPad” replaced their computer... what the F?... I love my iPad but it is miles away from replacing a computer, not even for web browsing.
