Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'
Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.
Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.
You've done great things with your iPhone, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.
But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.
At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.
Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.
Popular Stories
Apple today unveiled AirPods Max 2, with key upgrades including the H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation.
The new AirPods Max have the same overall design as the previous generation, with most of the new features coming from the upgrade to the H2 chip:- Adaptive ...
While the iPhone 18 Pro and iPhone 18 Pro Max are not expected to launch for another six months or so, there are already plenty of rumors about the devices.
It was initially reported that the iPhone 18 Pro models would have fully under-screen Face ID, with only a front camera visible in the top-left corner of the screen. However, the latest rumors indicate that only one Face ID component...
Surprise! Apple today unveiled the AirPods Max 2, despite no rumors suggesting that a new version of Apple's over-ear headphones were imminent.
Key upgrades compared to the previous AirPods Max include Apple's H2 chip, increased active noise cancellation, improved sound quality, and features such as Adaptive Audio, Conversation Awareness, Voice Isolation, and Live Translation.
AirPods Max ...