Apple Shares New Video Promoting iPhone Trade-Ins: 'Do One Last Great Thing With It'
Apple today uploaded a new video to its YouTube channel promoting its iPhone trade-in program, which allows people to trade in their older devices when purchasing a new one to get an Apple gift card or to simply recycle broken electronics.
Apple either refurbishes iPhones that are traded in and resells them, or recycles older unusable devices for the components.
You've done great things with your iPhone, but at some point, you'll be ready for something new. You can easily trade it in with Apple so it can be refurbished and put back into the world so someone new can do their own great things with it.
But if your device is at the very end of its life, materials inside will be recovered and recycled. Either way, you can continue to do what you love while respecting the planet.
At the end of the video Apple uses the tagline "Do one last great thing with it." The new ad is featured on Apple's environmental website, which provides more detail on how the trade-in program works.
Apple has been heavily promoting its trade-in program in recent months as a way to cut down on the cost of new devices and to further its environmental protection efforts.
Popular Stories
In his Power On newsletter today, Bloomberg's Mark Gurman said Apple will have a three-day stretch of product announcements from Monday, March 2 through Wednesday, March 4. In total, he expects Apple to introduce "at least five products."
Subscribe to the MacRumors YouTube channel for more videos.
A week ago, Apple invited selected journalists and content creators to an "Apple Experience" in...
Apple's software engineers are testing iOS 26.3.1, according to the MacRumors visitor logs, which have been a reliable indicator of upcoming iOS versions.
iOS 26.3.1 should be a minor update that fixes bugs and/or security vulnerabilities, and it will likely be released within the next two weeks.
Last month, Apple released iOS 26.2.1 with bug fixes and support for the second-generation...
Apple is expected to launch a new foldable iPhone this year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that Apple will release its first foldable device in 2026.
Subscribe to the MacRumors YouTube channel for more videos.
Below, we've collated an updated set of key details that have been leaked about ...
The special new color that Apple is considering for the iPhone 18 Pro and iPhone 18 Pro Max this year is red, according to Bloomberg's Mark Gurman.
Specifically, he said that Apple is testing a "deep red" finish for the two devices.
If this rumor materializes, it would be the first time that the Pro and Pro Max models ever come in red, and the iPhone 18 Pro models would be the first...
Apple has been developing a more affordable version of the MacBook, and it's rumored to be launching in under two weeks. This is going to be one of Apple's most unique Macs, because there hasn't really been anything quite like it before.
We've rounded up everything we know about the low-cost MacBook ahead of its March debut.
Design
Rumors about the MacBook's design make it sound a lot...
