Apple Has Reportedly Acquired Italian Startup Stamplay

Apple has acquired Italian startup Stamplay, which offered an API-based back-end development platform, according to Italian newspaper Il Sole 24 Ore. The report claims Apple paid around five million euros for the company.

apple stamplay
The report does not cite Apple's standard statement for acquisitions, which typically reads "Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans." We've reached out to Apple for our own confirmation, but we did not immediately hear back.

Nevertheless, one telltale sign of the acquisition or at least an acqui-hire is that Stamplay's website was almost entirely stripped of information within the past few weeks, as is usually the case following Apple acquisitions.

Stamplay describes itself as a "low code workflow automation platform, empowering organizations to streamline manual work by integrating data and business applications used every day." The "API-based development platform" enables developers to build and launch "full-featured cloud-based web apps."

From the startup's LinkedIn page:

The powerful web-based editor includes everything a developer needs to create and run a powerful backend for their app, including popular APIs like Stripe (payments), Sendgrid (email), Twilio (SMS and VoIP), Pusher (realtime notifications) and many more.

The report was brought to our attention by setteBIT:

Stamplay was co-founded by Giuliano Iacobelli and Nicola Mattina.

Update: In a press release via setteBIT, the Università Roma Tre in Italy has confirmed that Apple acquired Stamplay.

Top Rated Comments

AngerDanger Avatar
29 months ago
I am not bright enough to digest this. Can somebody smarter than I am break this down into what it could be used for?
Can't help you there, but from what I know, when developing an app that accesses the internet, there tends to be a front end and a back end.

The front end runs code on the user's computer, moving data around on one device alone and not needing to communicate with other users. The backend runs on computers elsewhere, and when the front end needs some bit of information stored online (an account balance, a picture, the number of likes your stupid GIF got), it requests it from the server. Because multiple people are interacting with data simultaneously on the servers, and they need to do it quickly and securely, programming the back end of an app can be far more daunting than the front end.

Stamplay seems to make it much easier for businesses to develop backends without writing a lot of the server-side code from scratch by providing a "low code workflow automation platform, empowering organizations to streamline manual work by integrating data and business applications used every day."

However, I think what Stamplay truly brings to the table is a goofy sounding name:

Score: 7 Votes (Like | Disagree)
ryanwarsaw Avatar
29 months ago
I am not bright enough to digest this. Can somebody smarter than I am break this down into what it could be used for?
Score: 4 Votes (Like | Disagree)
TinyTears Avatar
29 months ago
Lazy article.

1) They appear to be based in London, although founded by Italians.
2) It takes all of two seconds to confirm that they have been acquired by apple - https://beta.companieshouse.gov.uk/company/08168198/officers

I'm sure it's no coincidence that various lawyers with a registered address of One, Apple Park Way, Cupertino, California 95014, United States recently took on director roles at the company.
Score: 2 Votes (Like | Disagree)
drdreric Avatar
29 months ago
Maybe it was bought for FileMaker, not Apple directly. Could that explain the lack of the usual Apple acquisition statement?
Score: 1 Votes (Like | Disagree)
asiga Avatar
29 months ago
Web cloud-based apps: A bad thing for us who want to use code locally, under our control, as opposed to the service-based model that many tech companies (Apple included) are trying to push (because of many things: more frequent payments from subscriptions, more chances of monetizing users behaviour and data, more chances of forcing into buying new hardware by not allowing you to avoid updating, etc, etc).

It fits with the latest Apple strategies.
Score: 1 Votes (Like | Disagree)

Top Stories

16 inch macbook pro m2 render

When Can We Expect the Redesigned MacBook Pros Now?

Wednesday June 16, 2021 7:11 am PDT by
With no sign of redesigned MacBook Pro models at this year's WWDC, when can customers expect the much-anticipated new models to launch? A number of reports, including investor notes from Morgan Stanley and Wedbush analysts, claimed that new MacBook Pro models would be coming during this year's WWDC. This did not happen, much to the disappointment of MacBook Pro fans, who have been...
maxresdefault

Apple CEO Tim Cook: Sideloading Apps Would 'Destroy the Security' of the iPhone

Wednesday June 16, 2021 10:49 am PDT by
Apple CEO Tim Cook this morning participated in a virtual interview at the VivaTech conference, which is described as Europe's biggest startup and tech event. Cook was interviewed by Guillaume Lacroix, CEO and founder of Brut, a media company that creates short-form video content. Much of the discussion centered on privacy, as it often does in interviews that Cook participates in. He...
2021 back t0 school

Apple Launches 2021 Back to School Promotion: Free AirPods With Eligible Mac or iPad Purchase

Thursday June 17, 2021 4:56 am PDT by
Apple today launched its seasonal back-to-school sale for the upcoming school year in the United States and Canada, offering students free AirPods alongside purchases of select Macs and iPad models. Similar to last year's promotion, this year's offer includes free AirPods alongside the purchase of a MacBook Air, MacBook Pro, the new 24-inch iMac, the Mac Pro, Mac mini, and the new M1-powered ...
m1 imac back

Some M1 iMac Models Shipping With Crooked Mountings

Monday June 14, 2021 12:50 pm PDT by
Some M1 iMacs appear to have a manufacturing defect that causes the display to be mounted on the stand in a way that's not perfectly aligned, leading to a crooked display. YouTuber iPhonedo over the weekend published a review of the M1 iMac, and he found that his machine appeared to be tilted on one side, a mounting disparity that was visibly noticeable and proved with a ruler. Another...
apple watch 6s 202009

Bloomberg: Apple Watch Series 7 to Feature Thinner Screen Bezels, Faster Processor, and Updated Ultra Wideband Tech

Monday June 14, 2021 3:41 am PDT by
This year's Apple Watch Series 7 is likely to have thinner display bezels and use a new lamination technique that brings the display closer to the front cover, according to Bloomberg's Mark Gurman. From the report: The Cupertino, California-based tech giant is planning to refresh the line this year -- with a model likely dubbed the Apple Watch Series 7 -- by adding a faster processor,...
files app ipados 15

iPadOS 15: Files App Gains NTFS Support, Progress Indicator, and More

Tuesday June 15, 2021 3:41 am PDT by
Apple in iPadOS 15 has added the ability to access NTFS-formatted media from within the Files app. The additional support for the Windows-related format, first discovered by YouTuber Steven Fjordstrøm, is read-only, so like on macOS you can't modify files stored on NTFS devices, but you can at least copy any data on them for working on elsewhere on your iPad. The Files app has also gotten a...
applecare lower prices

Apple Lowers Prices of AppleCare+ Plans for M1 MacBook Air and MacBook Pro

Thursday June 17, 2021 7:33 am PDT by
Apple today lowered the prices of AppleCare+ plans for MacBook Air and 13-inch MacBook Pro models equipped with the M1 chip. Coverage offered by the plans, as well as accidental damage fees, appear to remain unchanged. In the United States, AppleCare+ for the MacBook Air now costs $199, down from $249. The new price applies to both M1 and Intel-based MacBook Air models, although Apple no...
maxresdefault

Demo: Check Out AirPlay 2 on a Mac in macOS Monterey

Tuesday June 15, 2021 11:57 am PDT by
With macOS Monterey, Apple has introduced expanded AirPlay 2 support, so you can AirPlay content from an iPhone, iPad, or even another Mac to your main Mac. We thought we'd do a quick demo of this handy new feature in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. With AirPlay to Mac, you can extend or mirror an Apple device's display to a Mac, and since ...
apple new iphone case colors

Apple Releases New Sunflower, Cloud Blue and Electric Orange iPhone 12 Cases

Monday June 14, 2021 11:12 am PDT by
Apple today released silicone iPhone cases for the iPhone 12, 12 Pro, 12 Pro Max, and 12 mini in a series of new colors that include sunflower, cloud blue, and electric orange. Sunflower is a bright yellow shade, cloud blue is a soft, light blue, and electric orange is a bright orange that's darker than the kumquat color and more orange than pink citrus. The new cases are priced starting...
apple watch edition series 5 ceramic black prototype

Apple Planned Black Ceramic Apple Watch Edition Series 5

Wednesday June 16, 2021 5:45 am PDT by
Apple considered offering a black version of the ceramic Apple Watch Edition Series 5, according to newly-shared images of the prototype casing. The images, shared on Twitter by the prototype collector and leaker known as "Mr. White," show a prototype black ceramic Apple Watch casing, alongside the white ceramic version. The ceramic Apple Watch Edition Series 5 was never available in a...