Apple Cuts 200+ Employees From 'Project Titan' Autonomous Car Team

Apple this week removed more than 200 employees from its autonomous car team, known internally as "Project Titan," reports CNBC.

An Apple spokesperson confirmed the layoffs to CNBC, but said that Apple continues to believe there is a "huge opportunity" with autonomous systems. According to the statement provided, some of the former Project Titan employees have been moved to other parts of the company.

lexussuvselfdriving2

"We have an incredibly talented team working on autonomous systems and associated technologies at Apple. As the team focuses their work on several key areas for 2019, some groups are being moved to projects in other parts of the company, where they will support machine learning and other initiatives, across all of Apple," the spokesperson said.

"We continue to believe there is a huge opportunity with autonomous systems, that Apple has unique capabilities to contribute, and that this is the most ambitious machine learning project ever," they added.

In August, Apple hired former Tesla lead engineer Doug Field to lead Project Titan alongside Bob Mansfield, and the employee dismissals this week were reportedly not a surprise, but rather expected restructuring under the new leadership.

Apple began work on Project Titan in 2014, and at the time, rumors suggested the company was working to develop an electric vehicle at a secret location near its Cupertino headquarters.

Leadership issues, internal strife, and other problems impacted the development of the car, and in 2016, new information suggested Apple had shelved its plans for a car to instead focus on an autonomous driving system.

The hiring of Field, who was once Apple's VP of Mac hardware before he went to Tesla, has, however, been seen as a sign that Apple is again developing a full autonomous vehicle.

Reliable Apple analyst Ming-Chi Kuo, who often accurately predicts the company's product plans, also believes that an Apple Car is in development with a targeted launch date between 2023 and 2025. With the new restructuring of the project, though, Apple's ultimate autonomous driving plans are unclear, and this could be a sign that a full Apple Car is once again off the table.

Apple has been testing autonomous driving software out on the roads of Cupertino since early 2017, and it has developed a self-driving shuttle service to transport Apple employees between various office locations in Silicon Valley.

In June 2017, Apple CEO Tim Cook confirmed Apple's work on autonomous driving software, an unusual step as Apple does not often share details on products that are still under development.

"We're focusing on autonomous systems," said Cook. "It's a core technology that we view as very important. We sort of see it as the mother of all AI projects."

Popular Stories

iPadOS 26 App Windowing

Apple Explains Why iPads Don't Just Run macOS

Friday June 13, 2025 7:46 am PDT by
iPadOS 26 allows iPads to function much more like Macs, with a new app windowing system, a swipe-down menu bar at the top of the screen, and more. However, Apple has stopped short of allowing iPads to run macOS, and it has now explained why. In an interview this week with Swiss tech journalist Rafael Zeier, Apple's software engineering chief Craig Federighi said that iPadOS 26's new Mac-like ...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching in Three Months With These 12 New Features

Saturday June 14, 2025 5:45 pm PDT by
The iPhone 17 Pro and iPhone 17 Pro Max are three months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of June 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14 Pro have a...
iphone 16 pro models 1

17 Reasons to Wait for the iPhone 17

Thursday June 12, 2025 8:58 am PDT by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models simultaneously, which is why we often get rumored features months ahead of launch. The iPhone 17 series is no different, and we already have a good idea of what to expect from Apple's 2025 smartphone lineup. If you skipped the iPhone...
Logitech Logo Feature

Logitech Announces Two New Accessories for WWDC

Friday June 13, 2025 7:22 am PDT by
Alongside WWDC this week, Logitech announced notable new accessories for the iPad and Apple Vision Pro. The Logitech Muse is a spatially-tracked stylus developed for use with the Apple Vision Pro. Introduced during the WWDC 2025 keynote address, Muse is intended to support the next generation of spatial computing workflows enabled by visionOS 26. The device incorporates six degrees of...
iOS 26 Screens

Here Are All the iOS 26 Features That Require iPhone 15 Pro or Newer

Thursday June 12, 2025 4:53 am PDT by
With iOS 26, Apple has introduced some major changes to the iPhone experience, headlined by the new Liquid Glass redesign that's available across all compatible devices. However, several of the update's features are exclusive to iPhone 15 Pro and iPhone 16 models, since they rely on Apple Intelligence. The following features are powered by on-device large language models and machine...
CarPlay Liquid Glass Dark

Apple to Let iPhone Users Watch Videos on CarPlay Screen While Parked

Thursday June 12, 2025 6:16 am PDT by
Apple this week announced that iPhone users will soon be able to watch videos right on the CarPlay screen in supported vehicles. iPhone users will be able to wirelessly stream videos to the CarPlay screen using AirPlay, according to Apple. For safety reasons, video playback will only be available when the vehicle is parked, to prevent distracted driving. The connected iPhone will be able to...
iOS 26 on Three iPhones

Hate iOS 26's Liquid Glass Design? Here's How to Tone It Down

Wednesday June 11, 2025 4:22 pm PDT by
iOS 26 features a whole new design material that Apple calls Liquid Glass, with a focus on transparency that lets the content on your display shine through the controls. If you're not a fan of the look, or are having trouble with readability, there is a step that you can take to make things more opaque without entirely losing out on the new look. Apple has multiple Accessibility options that ...
Mac Studio Feature

Apple Begins Selling Refurbished Mac Studio With M4 Max and M3 Ultra Chips at a Discount

Thursday June 12, 2025 10:14 am PDT by
Apple today added Mac Studio models with M4 Max and M3 Ultra chips to its online certified refurbished store in the United States, Canada, Japan, Singapore, and many European countries, for the first time since they were released in March. As usual for refurbished Macs, prices are discounted by approximately 15% compared to the equivalent new models on Apple's online store. Note that Apple's ...
iOS 26 Feature

Apple Seeds Revised iOS 26 Developer Beta to Fix Battery Issue

Friday June 13, 2025 10:15 am PDT by
Apple today provided developers with a revised version of the first iOS 26 beta for testing purposes. The update is only available for the iPhone 15 and iPhone 16 models, so if you're running iOS 26 on an iPhone 14 or earlier, you won't see the revised beta. Registered developers can download the new beta software through the Settings app on each device. The revised beta addresses an...

Top Rated Comments

calstanford Avatar
83 months ago
Why Apple, a company with absolutely zero capabilities in car manufacturing and/or AI development has to build automotive AI is beyond me. Where's the core competency? How does it fit into the computer/mobile business?

I just find it laughable how Apple can't invest a few millions in new wireless routers, monitors, you name it as they're not 'core' enough to the business but somehow automotive AI is deserving billions?!
Score: 52 Votes (Like | Disagree)
andyyau Avatar
83 months ago
Forget it! Five years without making a new MacPro. How can they make a car. I never believe them.
Score: 23 Votes (Like | Disagree)
Grey Area Avatar
83 months ago
Did anyone read the article?
Those parts read like typical corporate damage control PR to me. "Our failure was exactly the way we wanted it, everything is awesome!"
Score: 20 Votes (Like | Disagree)
JoEw Avatar
83 months ago
Man if this thing ever sees the light of day I hope the stories of this project leak out to the public.
Score: 10 Votes (Like | Disagree)
catportal Avatar
83 months ago
The recent revenue guidance really has them shook. Looks like they are cutting high cost programs for shareholders. Unfortunately, iPhone is at peak saturation.
Score: 6 Votes (Like | Disagree)
tvquang Avatar
83 months ago
Why Apple, a company with absolutely zero capabilities in car manufacturing and/or AI development has to build automotive AI is beyond me. Where's the core competency? How does it fit into the computer/mobile business?

I just find it laughable how Apple can't invest a few millions in new wireless routers, monitors, you name it as they're not 'core' enough to the business but somehow automotive AI is deserving billions?!
Tesla can build a car from the ground up, so anyone can.

A car is no longer just a mean of transportation. It's getting smarter and more personal. A smart autonomous car which can take its owner everywhere without a driver is the future. For example, an apple car that connect to apple watch, which know the owner's health, can take the owner to the hospital in case it detect illness. You don't know what a smart car can do until they show you, just like you didn't know what a smart phone was capable of until Apple shows us.

Wireless router, monitors,... are old stuffs. There are others who can do these better than Apple. These are not Apple's core business anymore. And it takes a lot of effort to enter and lead an existing market.

In order to lead the world and open new chapter, Apple need to enter another new market first, just like it did with the iPod, iPhone, Apple Watch, and iPad. There's a lot of risk in new market, but the opportunity is high.

Microsoft and Google are also researching the autonomous vehicles market (Google is doing it). If Apple doesn't do it, Apple will fall behind once Microsoft and Google make their own autonomous car or cooperate with an auto manufacturer.

The autonomous vehicle involves AI, which is Apple's focus now. Apple has been working hard on AI lately, so definitely it needs to at least own an autonomous vehicles software.
Score: 5 Votes (Like | Disagree)