Apple is to be investigated by an investor rights law firm for potential securities fraud following yesterday's revised Q1 2019 earnings guidance for the company, it emerged on Wednesday.

Apple Store Sanlitun, Beijing, China
Bernstein Liebhard LLP, which calls itself "a nationally acclaimed investor rights law firm," announced on its website that it was investigating the fraud claims on behalf of Apple shareholders, based on "allegations that Apple and/or its executives may have issued materially misleading business information to the investing public."

The firm's complaint with Apple focuses on comments about China made by CEO Tim Cook in his November Q4 2018 earnings call, compared to what he told investors yesterday.

In his letter on Wednesday, Cook revealed that Apple expected to end the quarter with $84 billion in revenue, which is down more than 7 percent from the $89 billion to $93 billion forecast the company predicted at the end of the last fiscal quarter 2018.

Cook put the revised guidance down to "lower than anticipated iPhone revenue, primarily in Greater China, [which] accounts for all of our revenue shortfall to our guidance and for much more than our entire year-over-year revenue decline."

The statement contrasts with Cook's comments on China during Apple's November Q4 2018 earnings call, in which he told investors that "our business in China was very strong last quarter. We grew 16 percent, which we're very happy with. iPhone in particular was very strong, very strong double-digit growth there."

Essentially, Bernstein Liebhard claims that the difference between the two statements represents "materially misleading business information" that has subsequently "damaged investors." It remains unclear how those allegations will stand up to scrutiny in a law court, however.

Following Cook's earnings call yesterday, Apple's stock fell almost $12 per share, or over 7.5 percent, during aftermarket trading hours. The downgrade also sent shares in other companies with exposure to China tumbling over fears that the slowdown could affect other markets.

Cook said that the timing of the iPhone XS, XS Max, and XR launch compared to the timing of the iPhone X launch last year were set to impact year-over-year comparisons, as would the strength of the U.S. dollar. Cook also said that customers taking advantage of "significantly reduced pricing for iPhone battery replacements" was also a factor that led to fewer upgrades in 2018.

Top Rated Comments

Bearxor Avatar
74 months ago
Following Cook's earnings call yesterday, Apple's stock fell to almost $12 per share, or over 7.5 percent, during aftermarket trading hours.
It didn’t fall TO $12. It fell $12.
Score: 9 Votes (Like | Disagree)
djcerla Avatar
74 months ago
"Furthermore, Bernstein Liebhard LLP is reportedly providing Apple a crystal ball for future, more accurate predictions".
[doublepost=1546515278][/doublepost]
There will be a bunch of law firms jumping on the bandwagon. They smell blood in the water.
A losing bandwagon, that is.

Guidance is not a guaranteed result by any means, and the firm correctly warned investors about the revenue miss well before earnings, also confirming an all-time record EPS for the quarter.
Score: 6 Votes (Like | Disagree)
philvid2 Avatar
74 months ago
I don’t think it is that clear that the case is merit less.

Cook in November:
“our business in China was very strong [Q4]. We grew 16 percent, which we're very happy with. iPhone in particular was very strong, very strong double-digit growth there”

Cook now:
“While we anticipated some challenges in key emerging markets, we did not foresee the magnitude of the economic deceleration, particularly in Greater China ... China’s economy began to slow in the second half of 2018 (includes Apple’s Q4). The government-reported GDP growth during the September quarter was the second lowest in the last 25 years.”

I guess the argument is that Apple knew, or ought to have known, of China’s economic conditions by the November statement, and that making such a positive statement was misleading given that Apple knew of the economy slowing down.
Score: 6 Votes (Like | Disagree)
Millah Avatar
74 months ago
The thing is, the law firm is correct. In the space of two months, Tim Cook has given two completely different versions of events to Apple's investors. In November he basically says the future is bright in China, business grew 16%. This is good news for investors, hence they would be investing more in Apple businesses in China. Now, a month later, Tim Cook say's the complete opposite, that growth in Greater China has been slow and it is something they knew about. If that was the case he should have given a more cautious investor outlook speech back in November. The fact he didn't clearly shows Apple mislead it's investors.

The FTC could also investigate because the very positive speech in November would have increased Apples stock value immensely, meaning a few people would have made a few extra billion. Then a month later to announce to investors that things have not worked out, which would naturally have an affect on Apples stock, critics could argue that it is stock market manipulation, something which is against the law.

Apple would have known way in advance if there was a possibility of China's growth slowing or not, that is why companies such as Apple pay economists the huge sums they do to be able to predict a countries economic growth or slowdown.
Cooks comments were for the quarter he was commenting on. It was not a future forecast. He has every right to comment with enthusiasm that the reported quarter had double digit growth in China. It did not provide any forward looking statements. And if he did, I’m almost positive that forward looking statements are always marked with an asterisk.

Apples revenue guidance for this quarter had already included the concerns reported yesterday. If I remember correctly, Apples guidance was lower than analysts were expecting/hoping. The problem that required the letter yesterday is the magnitude of these concerns being far greater than previously expected 60 days ago.

I don’t recall Tim Cook making any statement that “growth is off the charts in China with no end in sight! We’re going to kill it next quarter!”
Score: 5 Votes (Like | Disagree)
H3LL5P4WN Avatar
74 months ago
So... Apple admits that sales weren't on the educated guess mark from a quarter ago, and this is somehow fraud?

Since when is telling the truth, or correcting a statement to be more truthful, fraud?
Score: 4 Votes (Like | Disagree)
Ramchi Avatar
74 months ago
If people visit MR, they shouldn't be surprised to see this coming. Most of it common sense. Stock Market is always considered a regulated gambling, people making money out of it must learn to live with losses as well. Investors can't be that much stupid not to see potential earnings drop after Apple stopped revealing iPhone numbers...
Score: 4 Votes (Like | Disagree)

Popular Stories

Generic iOS 18 Feature Real Mock

iOS 18 Coming Later This Month With These 8 New Features

Tuesday September 3, 2024 12:07 pm PDT by
iOS 18 has been in beta testing for nearly three months, and the software update will finally be released for all compatible iPhones soon. Apple should reveal iOS 18's exact release date during its September 9 event, with the most likely possibility being Monday, September 16. Below, we have highlighted eight key new features included in iOS 18. Note that Apple Intelligence is not coming...
iPhone 16 Side New Action Button Emphasis Bump

iPhone 16 Apple Silicone Cases Have No Cutout for New Capture Button

Wednesday September 4, 2024 3:19 am PDT by
Apple is introducing a new camera-based "Capture" button on at least some iPhone 16 models this year, and a new rumor claims that Apple's own silicone cases will have a design that is specially made so as not to impede the use of the capacitive button's multiple functions. Several rumors have suggested that the iPhone 16 models are going to have an all-new button that's designed to make it...
iOS 18 CarPlay Feature

iOS 18 Adds These 6 New Features to CarPlay

Tuesday September 3, 2024 12:59 pm PDT by
Apple did not mention CarPlay when it unveiled iOS 18 in June, but the update includes a handful of new features for the in-car iPhone system. iOS 18 includes some changes to the Messages app, Settings app, and Siri on CarPlay. The update should be widely released later in September. Below, we recap CarPlay's key new features on iOS 18. 1. Contact Photos in Messages App iOS 18 adds...
sonny iphone 16 pro colors

New iPhone 16 and iPhone 16 Pro Colors Revealed Ahead of Apple Event

Friday September 6, 2024 5:01 am PDT by
Apple is "shaking up its color palette" for its iPhone 16 lineup this year, according to well-connected Bloomberg reporter Mark Gurman. Early iPhone 16 Pro dummy models via Sonny Dickson According to Gurman, the iPhone 16 Pro models will come in a Gold Titanium to replace Blue Titanium, while the Black, White, and Natural Titanium options that debuted with the iPhone 15 Pro will remain...
iPhone 16 Pro Mock Article

iPhone 16 Launch Month Is Here: Everything We Know

Sunday September 1, 2024 4:30 am PDT by
Apple has announced that on Monday, September 9 it will hold its annual fall event, which means we are just days away from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. ...
its glowtime event youtube

Report Details Last-Minute Apple Event Rumors About New iPhones, Apple Watches, and AirPods

Friday September 6, 2024 4:40 am PDT by
Bloomberg's Mark Gurman today shared his final expectations for Apple's "It's Glowtime" event, providing some new tidbits and clarifications about the new devices set to be announced on Monday. iPhone 16 Pro Along with larger 6.3- and 6.9-inch display sizes, the iPhone 16 Pro and iPhone 16 Pro Max will have bezels that are "now about a third slimmer" for a "sleeker overall look." The...
Generic iOS 18 Feature Real Mock

When to Expect iOS 18 on Your iPhone as Beta Testing Wraps Up

Wednesday September 4, 2024 10:50 am PDT by
iOS 18 has been in beta testing for nearly three months, and the software update should finally be widely released later this month. Below, we outline when to expect iOS 18 to be available on all compatible iPhones. iOS 18: Beta Testing Wraps Up In his Power On newsletter last weekend, Bloomberg's Mark Gurman said iOS 18 beta 8 will likely be the final developer beta version for the...