Apple today made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift.
Right now, iOS users can purchase paid apps as gifts for other iOS users, but there's no way to purchase in-app content as a gift. As more and more apps work on a free-to-try or subscription basis with various content only available through an in-app purchase, this change to the in-app purchase rules makes sense.
The new in-app purchase gifting rule is outlined in Apple's updated App Store Review Guidelines.
Before the change: "Apps should not directly or indirectly enable gifting of in-app purchase content, features, or consumable items to others."
After the change: "Apps may enable gifting of items that are eligible for in-app purchase to others. Such gifts may only be refunded to the original purchaser and may not be exchanged."
It's not entirely clear how gifting an in-app purchase will be handled, but Apple may be planning to add new in-app purchase gifting options to its App Store interface. Apple may soon send more information about the in-app purchase gifting change to developers.
Right now, to gift a paid app to a person, a user needs to open up the App Store, tap on the three dots icon next to an app's price, and choose the "Gift App..." option. This brings up an interface for sending an App Store credit for a specific app to a contact via email.
Friday October 10, 2025 5:57 am PDT by Tim Hardwick
Update: the Naver account appears to be referencing a speculative post on X by Vadim Yuryev, dated October 6. The original article follows.
Apple will announce new products through a series of press releases beginning as soon as next week, according to a dubious claim posted on the Korean blog Naver.
The Naver blog account yeux1122, which aggregates rather than originates Apple...
Thursday October 9, 2025 1:17 pm PDT by Tim Hardwick
Apple has invited a group of social media influencers to Colorado this week for an unusual event involving group hiking, trail running, and other outdoor activities designed to showcase the company's recently launched iPhone 17 Pro Max, AirPods Pro 3, and Apple Watch Ultra 3.
An invitation was shared on X (Twitter) by photographer Johnny Hawk, featuring a simple message: "Hi Johnny. We're so ...
Thursday October 9, 2025 7:00 am PDT by Joe Rossignol
While it is unclear if Apple will host an October event this year, or stick to press releases, rumors suggest it will announce several new products this month.
The graphic for Apple's "Unleashed" event in October 2021
Below, we have recapped everything to know about a potential Apple event this October.
When
The table below outlines when Apple teased its October launches over the past...
Wednesday October 8, 2025 3:59 pm PDT by Juli Clover
We're just about due for the next-generation Apple silicon chip, which will kick off a new wave of Mac refreshes. The M5 chip is expected to make an appearance in some new products before the end of the year, but most Mac refreshes will happen in 2026.
We've rounded up current rumors on when we might see updates for Apple's notebook and desktop machines.
MacBook Pro
The MacBook Pro could ...
Tuesday October 7, 2025 11:27 am PDT by Juli Clover
Apple today released new firmware designed for the AirPods Pro 3, prior-generation AirPods Pro 2, and the AirPods 4 models. The firmware has a build number of 8A358, up from 8A356.
There's no word on what's include in the updated firmware, but the prior 8A356 update added iOS 26 features to the AirPods Pro 2, AirPods Pro 3, and AirPods 4 with ANC. The software introduced better audio quality ...
Thursday October 9, 2025 4:07 pm PDT by Juli Clover
Chinese smartphone maker Vivo has taken some inspiration from Apple's Liquid Glass design language for its latest operating system update, OriginOS 6. Unveiled this week, OriginOS 6 has the same rounded buttons and translucent glass look as iOS 26.
In a demo video, a Vivo smartphone features an interface that could be easily mistaken for iOS 26. There's a Liquid Glass clock, Control Center,...
Thursday October 9, 2025 8:17 am PDT by Joe Rossignol
Earlier this year, Apple finally launched CarPlay Ultra, the long-awaited next-generation version of its CarPlay software system for vehicles. However, now nearly five months later, CarPlay Ultra is still limited to just one luxury vehicle brand.
CarPlay Ultra features deeper integration with a vehicle's instrument cluster and systems, built-in apps for radio and climate controls, rear-view...
Thursday October 9, 2025 11:42 am PDT by Juli Clover
Apple today released new beta firmware that's designed for the AirPods Pro 2, AirPods Pro 3, and AirPods 4. The firmware is limited to developers at the current time, and it has a build number of 8B5014c.
The firmware comes as Apple is testing the iOS 26.1 update. It likely adds support for Live Translation in new languages, including Japanese, Korean, Italian, and Chinese (both Mandarin...
TAG Heuer today announced the Connected Calibre E5 smartwatch, now featuring "Made for iPhone" certification as the watchmaker abandons Google's Wear OS.
Three years after launching the Calibre E4, the Connected Calibre E5 comes in two case sizes: 45mm and a new, more compact 40mm. They are powered by the Qualcomm Snapdragon 5100+. The 45mm model features a 1.39-inch AMOLED display, while ...
Say what you want. People are not buying paid apps anymore. It's dropped significantly. The same paid app, when it becomes free and has an in-App purchase to unlock features has a better success rate, even if its the same features and same price as when it was paid.
That just sounds like a end-around Apple's refusal to implement a way to demo an app. It let's the developer code in a demo of sorts - like Infuse does.
If Apple just allowed proper demoing, then maybe the IAPs as a way to purchase an app wouldn't be so common.
So much this! The fact IAPs aren't available to all the family sucks big time. I'd rather take a lesser app that is a one-time purchase that the family can use, over one that has IAPs
While I hate subscriptions for most apps apps, I do understand and support one time in-app payments for "pro" features. Actually there is one in-app purchase I wanted to buy for a relative for a long time. Now I'm hoping this particular company is going to support this soon.
As far as I understand it the developers have to implement this change first.
Apple today made a tweak to its App Store Review Guidelines, allowing developers to implement a new feature that will let iOS users purchase in-app content as a gift.
