In the market for an iPhone? Here's a breakdown of all the currently shipping iPhones from Apple.
Kuo: iPhone XR Pre-Order Demand Over First Weekend Exceeded That of iPhone 8 and iPhone 8 Plus
iPhone XR pre-order demand in the first three days of the device's availability was "better than that" of the iPhone 8 and iPhone 8 Plus during the same period last year, according to Apple analyst Ming-Chi Kuo.
In a research note obtained by MacRumors, Kuo said that although pre-order demand immediately after launch has been lower for the iPhone XR versus the flagship iPhone XS models, overall iPhone XR shipment momentum is "more stable" because it will drive more customers to upgrade than the iPhone 8 series over time.
Kuo added that iPhone XR shipping estimates on Apple.com (many models remain available for launch day delivery on Friday) do not indicate exact demand, as the type of customers interested in the device are more general users, with many ordering through carriers to take advantage of promotions.
An excerpt from Kuo's research note with TF International Securities:
Kuo already predicted that iPhone XR demand would be higher than that for the iPhone 8 series last year in a research note shared last week. He also increased his iPhone XR shipment forecast to 36 to 38 million units in the fourth quarter of 2018, up 10 percent from his original estimate of 33 to 35 million units.
In a research note obtained by MacRumors, Kuo said that although pre-order demand immediately after launch has been lower for the iPhone XR versus the flagship iPhone XS models, overall iPhone XR shipment momentum is "more stable" because it will drive more customers to upgrade than the iPhone 8 series over time.
Kuo added that iPhone XR shipping estimates on Apple.com (many models remain available for launch day delivery on Friday) do not indicate exact demand, as the type of customers interested in the device are more general users, with many ordering through carriers to take advantage of promotions.
An excerpt from Kuo's research note with TF International Securities:
We are not surprised that XR's initial delivery times are shorter than those of the iPhone XS series after pre-order open given that XS and XR have different target customers. The former's target customers are Apple fans, who snap up new models rapidly after the pre-order open. The latter's are general users who are used to operating iOS with characteristics including favoring the Apple brand, limited budget, or no urgent replacement demand.Some other analysts had expressed concerns that the iPhone XR's strong availability implied weak sales of the $749 handset.
Kuo already predicted that iPhone XR demand would be higher than that for the iPhone 8 series last year in a research note shared last week. He also increased his iPhone XR shipment forecast to 36 to 38 million units in the fourth quarter of 2018, up 10 percent from his original estimate of 33 to 35 million units.
[ 113 comments ]
Top Rated Comments
(View all)
17 months ago
Wow, people like to buy reasonably priced iPhones, who would have guessed ?
Not surprising, the low cost is the main driver. Majority of the features, plus new design/colors, at a lower cost - easy sell.
I earn a wage I consider to be robust enough to be able to support buying an Iphone now and then (engineer for 25 years), but anything over $500 for a phone that's likely to require replacement every ~3 years does not seem like "low cost" to me!
Good God, is $750 before Apple Care really considered "low cost" to the admittedly Apple-fanatics (of which I still consider myself one) around these parts?
I’m not calling $750 to be too much or non-justifiable. I can hardly see it be called “low cost” or “reasonably priced.”
What, did the (no longer available) $379 iPhone SE and (currently available) refurbished iPhone 7 for $379 seem like giveaways??
17 months ago
$750 starting isn't low cost. Xr is pretty much a blown up SE and should be priced accordingly at ~$549. Without the Apple logo it would cost ~$249.
I've heard you spout some dumb stuff on here before, but this has to take it. The best performing chip, one of the top cameras, arguably the most advanced facial recognition, and iOS to top it off, should be the cost of a cheap Android? Haha come on.
17 months ago
He is right, people who pre-order are not the main buyers if the XR. This phone will be the main seller for the average user, the enthusiasts are the ones who pre-order.
17 months ago
Not surprising considering the 8 and 8+ were a marginal update, and the Xr is a radical redesign of the low-end iPhone.
17 months ago
Apple must have done a good job with the supply chain as every colour and size is available even now.
17 months ago
Not surprising, the low cost is the main driver. Majority of the features, plus new design/colors, at a lower cost - easy sell.
17 months ago
Wow, people like to buy reasonably priced iPhones, who would have guessed ?
p.s. if it had OLED, same price, I would go for a fancy yellow one. Even though it does not have fingerprint sensor and no headphone jack. But lacking three things, I need to pass.
p.s. if it had OLED, same price, I would go for a fancy yellow one. Even though it does not have fingerprint sensor and no headphone jack. But lacking three things, I need to pass.
17 months ago
Wow, people like to buy reasonably priced iPhones, who would have guessed ?
p.s. if it had OLED, same price, I would go for a fancy yellow one. Even though it does not have fingerprint sensor and no headphone jack. But lacking three things, I need to pass.
Apple got this right. People will buy both. A lot of them.
We'll see how many February 1.
17 months ago
Not surprising, the low cost is the main driver. Majority of the features, plus new design/colors, at a lower cost - easy sell.
And it will sell even easier once in the stores. It will look good, it will be new, and the sales person will point out the better battery life.
[ Read All Comments ]
For this week's giveaway, we've teamed up with Choetech to offer MacRumors readers a chance to win a 61W USB-C power adapter and accompanying USB-C cable for charging a Mac or an iPad Pro.
...
Best Buy has kicked off a new 3-day sale as we head into the weekend, with discounts on MacBook Air, MacBook Pro, Beats products, and iPhone cases. This sale lasts through Sunday, January 26 at 11:59...
The App Store is experiencing a temporary outage that started at 7:30 a.m. Pacific Time, according to Apple's System Status website. Apple's site says that there's an unspecified ongoing...
Throwboy, known for its Iconic Pillow Collection featuring a selection of plush pillows designed to look like Apple devices, today launched a new selection of mini pillows called the "Pocket...
The Powerbeats Pro have returned to their lowest-ever price of $199.95 on Amazon, down from $249.95. This sale is the same one we've been tracking for the Powerbeats Pro since last fall,...
Samsung is said to be working on its own answer to AirDrop, Apple's ad-hoc service that lets users transfer files among Macs and iOS devices over Wi-Fi and Bluetooth.
According to XDA...
Apple has leased the entirety of the so-called "Triangle Building" near Apple Park in San Jose, California, reports The Mercury News.
The prominent six-floor building is located at...
Since the launch of iOS 13 last fall, third-party access to users' background location data has reportedly declined by 68 percent, according to Location Sciences, a firm that analyzes location...
