Setapp, a company that offers a subscription service for Mac apps, today published the results of an annual survey querying Mac app developers on the state of the Mac App Store.

Many Mac developers continue to be unhappy with the Mac App Store and fewer are choosing it for app distribution, but Apple's efforts to improve the Mac App Store in Mojave have improved opinions in some cases. To get the data for this survey, Setapp queried a total of 814 developers.

Just 22 percent of Mac app developers choose to distribute their apps exclusively through the Mac App Store. 32 percent, up from 30 percent last year, distribute their apps outside of the Mac App Store entirely, while 46 percent sell their apps both in the Mac App Store and outside of the Mac App Store.

macappdevelopersdistribution
Developers continue to make more money outside of the Mac App Store for the most part, with 59 percent earning more revenue without the Mac App Store and 41 percent earning more money through the Mac App Store.

Despite the fact that fewer Mac developers are using the Mac App Store, among those who do exclusively sell through the Mac App Store, overall opinion has improved. Those who sell outside of the Mac App Store and both through the Mac App Store and outside of it also had a higher overall opinion, though it still trends toward the negative.

macappstoredevelopersopinion

Mac App Store developers happy with the Mac App Store

51 percent of developers surveyed said that providing Apple with a 30 percent cut of revenue is worth it, an impressive jump from the 31 percent that said the same thing in 2017.

Compared to 2017, when developers were upset with Apple's sandboxing practices and named it as a key reason for avoiding the Mac App Store, opinions have improved. Sandboxing is no longer seen as a critical issue.

macappstoreproblems
Developers are, however, concerned with a lack of pricing upgrade options, no analytics, and an inability to offer trials.

Developers who do not choose the Mac App Store said they avoided it because of the unclear app review process, 30 percent revenue share, and lack of trials.

This year, 20 percent of developers decided to switch to a subscription model for their apps, and 52 percent of those said that it had an overall positive impact on their business. Of those using subscription models, increased revenue and an active growing user base were cited as positives.

Full details and comparisons between data collected in 2016 and 2017 can be viewed on Setapp's survey website, which also includes details on how developers view the Setapp service.

Top Rated Comments

MacFan23 Avatar
39 months ago
I think I've bought one app from the app store since I got my Mac 4 years ago
What was it?

Am I in a minority who seems to have used the MAS quite a bit? A quick count shows I've downloaded 141 apps through it (Since Jan 2011).
Score: 2 Votes (Like | Disagree)
jecowa Avatar
39 months ago
The Mac App store has made me less likely to purchase software. It simultaneously seems like either the Mac App store is doing terribly and may be shut down soon or that Apple plans to force all apps to be obtained from their app store. So I'm not sure which version of the app is the better investment. I hope the Mac App store dies in a fire, though. I'm not looking forward to another closed ecosystem. And Gatekeeper is being very policestate with non-Appstore apps. Apps shouldn't have to provide their users with workaround instructions for Apple's Gatekeeper.
Score: 2 Votes (Like | Disagree)
KazKam Avatar
39 months ago
Indeed. As a developer myself (iOS only) I do understand the pros and cons of both distribution models, but really have to side with the devs on most of the negative aspects of the Mac App Store vs. direct downloads.

Whenever I purchase Mac software, if the developer sells in both ways, I always choose the non-App Store purchase method. Any minor conveniences to the casual users who the App Store was designed for is passed on in spades to the developers and experienced/advanced users in the form inconveniences, compromises, and constraints.
Score: 1 Votes (Like | Disagree)
ethanwa79 Avatar
39 months ago
I’m a developer and the 30% cut is a killer (for both iOS and Mac apps). It cuts into our tight margins SO much. We can sell the Mac app directly to our iOS users and completely avoid that cost (paying at most 3% to a payment merchant). We only put the Mac app in the store for discovery and browsing by random consumers. We won’t ever send our existing customers there though for the upsell.

If there were built-in upgrade paths (NOT subscription models) then I would take a second look at the Mac App Store.

I hate how Apple thinks the subscription model should just work for all devs. It does not work for our product, and it sucks because we can’t take advantage of the 15% cut that devs who use subscriptions get.
Score: 1 Votes (Like | Disagree)
benshive Avatar
39 months ago
What was it?
Magnet
Score: 1 Votes (Like | Disagree)
nt5672 Avatar
39 months ago
Apple places so many restrictions on their App Stores that its no wonder developers don't want to use them unless forced to (as is the case with iPhone).

Of course, this was not asked?
Score: 1 Votes (Like | Disagree)

Top Stories

iCloud General Feature

iCloud+'s New Custom Email Domain Feature Now Available in Beta

Wednesday August 25, 2021 7:48 am PDT by
Starting with iOS 15, iPadOS 15, and macOS Monterey, users with a paid iCloud+ storage plan can personalize their iCloud email address with a custom domain name, such as johnny@appleseed.com, and the feature is now available in beta. iCloud+ subscribers interested in setting up a custom email domain can visit the beta.icloud.com website, select "Account Settings" under their name, and select ...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
maxresdefault

'Being James Bond' Retrospective Will Be Free to Watch Through Apple TV App

Tuesday August 31, 2021 8:25 am PDT by
Update 9/7/21: "Being James Bond" is now available to watch through the Apple TV app. Ahead of the theatrical release of James Bond film "No Time To Die" on October 8 in the United States, a 45-minute retrospective titled "Being James Bond" will be available to watch for free through the Apple TV app, according to Deadline. The story from MGM is said to feature Daniel Craig reflecting ...
maxresdefault

New MacBook Pro Models Coming at WWDC, Suggests Leaker

Monday May 24, 2021 1:27 pm PDT by
New MacBook Pro models are coming at WWDC, according to leaker Jon Prosser who has a mixed track record when it comes to predicting Apple's plans. Subscribe to the MacRumors YouTube channel for more videos. Prosser provided no additional information, but there are new 14 and 16-inch MacBook Pro models in the works. The new MacBook Pros will feature the most radical redesign to the MacBook Pro ...
calculatorapp

iOS 11 Bug: Typing 1+2+3 Quickly in the Calculator App Won't Get You 6

Tuesday October 24, 2017 2:03 pm PDT by
A bug in the built-in Calculator app in iOS 11 is getting some major attention this week, despite the fact that it's been around since iOS 11 was in beta testing. At issue is a calculator animation that causes some symbols to be ignored when calculations are entered in rapid succession. You can try it for yourself: Type 1+2+3 and then the equals sign into the Calculator app quickly. Due to...
iPhone 13 Dummy Thumbnail 2

Full iPhone 13 Feature Breakdown: Everything Rumors Say We Can Expect

Tuesday August 31, 2021 7:50 am PDT by
With the launch of Apple's iPhone 13 lineup believed to be just a few weeks away, we have compiled all of the coherent rumors from our coverage over the past year to build a full picture of the features and upgrades coming to the company's new smartphones. For clarity, only explicit improvements, upgrades, and new features compared to the iPhone 12 lineup are listed. It is worth noting that...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
Top Stories 75 Thumbnail

Top Stories: Last-Minute iPhone 13 Rumors, Apple Announces App Store Changes, and More

Saturday September 4, 2021 6:00 am PDT by
The finish line is in sight! Apple's annual iPhone event is likely just a week or so away and all eyes will be on the company as it unveils the next version of its most popular product line. With any luck, we'll also see the next-generation Apple Watch and perhaps even some new AirPods. Other news this week saw Apple making some more changes to its App Store policies in response to a...