If you missed Apple's "Gather Round" event yesterday or if you just want to rewatch, the event video in its entirety is now available from Apple's YouTube channel, in addition to the Apple Event website.
At the "Gather Round" event that was held at the Steve Jobs Theater on the Apple Park campus in Cupertino, California, Apple unveiled its new 2018 iPhone and Apple Watch lineup.
Three new iPhones made an appearance, including the high-end flagship OLED iPhone XS and XS Max in 5.8 and 6.5-inch screen sizes and the new lower-priced iPhone XR, which features an LCD display and six color options.
Apple also unveiled new Apple Watch Series 4 models with bigger displays, slimmer bodies, a faster S4 chip, a haptic Digital Crown, and support for taking electrocardiogram (ECG) readings.
If you don't want to watch Apple's full video, take a look at our recap, which covers all of the major features you need to know in just six minutes.
The iPhone XS, iPhone XS Max, and Apple Watch Series 4 will be available for pre-order starting tonight at 12:01 a.m. ahead of a September 21 launch date. The iPhone XR will be available for pre-order on October 19 ahead of an October 26 launch date.
Apple still has multiple products on the horizon that did not make a debut at the September event, which suggests we may also get an October event where the company launches new Macs and iPad Pro models.
Thursday September 25, 2025 1:11 pm PDT by Joe Rossignol
Apple is developing an all-new operating system codenamed "Charismatic," according to Bloomberg's Mark Gurman.
Apple smart home hub concept based on rumors
This is likely Apple's long-rumored "homeOS" operating system.
In a report last month, Gurman said both Apple's rumored smart home hub in 2026 and tabletop robot in 2027 will run the new operating system. He said the software platform ...
Wednesday September 24, 2025 3:58 pm PDT by Juli Clover
With the iPhone 15 series, I did an experiment and kept my iPhone's Charge Limit set at 80 percent for an entire year. It provided an interesting look at the impact of charge limits on battery longevity, so I decided to repeat it for the iPhone 16 line.
Since September 2024, my iPhone 16 Pro Max has been limited to an 80 percent charge, with no cheating. As of today, my battery's maximum...
Wednesday September 24, 2025 7:20 am PDT by Joe Rossignol
Apple's annual "Back to School" promotion for students ends soon, so act fast if you want to score free AirPods with the purchase of an eligible new Mac or iPad.
Until Tuesday, September 30, college students and qualifying educational staff in the U.S. can receive free AirPods 4 with Active Noise Cancellation when they purchase an eligible new Mac or iPad from Apple. This is a $179 value.
...
Sunday September 28, 2025 1:30 pm PDT by Joe Rossignol
Apple is preparing to release iOS 26.0.1, according to a private account on X with a proven track record of sharing information about future iOS versions.
The account initially said iOS 26.0.1 would have a build number of 23A350, but they now expect the update to have a build number of 23A355. This suggests that the software update will include more bug fixes or changes than initially...
Sunday September 28, 2025 2:08 pm PDT by Joe Rossignol
Apple's next MacBook Pro models will enter mass production soon, according to the latest information shared by Bloomberg's Mark Gurman.
In his Power On newsletter today, Gurman said he continues to believe the new MacBook Pro models will be released at some point between late 2025 and the first quarter of 2026, meaning they should be available to order by March at the latest.
Apple often...
Tuesday September 23, 2025 8:55 am PDT by Joe Rossignol
While the iPhone 18 Pro and iPhone 18 Pro Max are still a year away, there are already a few rumors about the devices that offer an early look ahead.
Below, we have recapped some of the early iPhone 18 Pro rumors so far. This story was published previously, and it has been updated to reflect the latest rumors.
Many early rumors prove to be true, but nothing is confirmed yet, and Apple's...
Friday September 26, 2025 9:01 am PDT by Joe Rossignol
The website ChargerLAB has tested the standard iPhone 17 model's USB-C charging speeds with a variety of Apple's chargers, from 18W to 140W.
The device reached a peak charging speed of around 27W to 28W with these Apple chargers:29W USB-C Power Adapter
30W USB-C Power Adapter
35W Dual USB-C Port Power Adapter
35W Dual USB-C Port Compact Power Adapter
40W Dynamic Power Adapter with 60W Max...
Friday September 26, 2025 6:57 am PDT by Joe Rossignol
In March, Apple delayed the launch of its personalized Siri features, and soon after the company was hit with multiple class action lawsuits over the situation.
The plaintiffs said they never would have purchased an iPhone 16, or would have paid less, had they known Apple's marketing about the Siri features was false.
In the U.S., all of the complaints were consolidated into one class...
Friday September 26, 2025 12:51 pm PDT by Juli Clover
Apple's iPhone 17 models have been out for a week now, so we thought we'd do a longer-term review of the flagship iPhone 17 Pro and Pro Max now that we've been able to spend more time with them.
Subscribe to the MacRumors YouTube channel for more videos.
MacRumors videographer Dan Barbera has a Silver iPhone 17 Pro and a Cosmic Orange iPhone 17 Pro Max, and despite a lot of concern over...
Possibly one of the biggest let downs for any product release I've ever experienced!
This is said on a yearly basis now. I guess it speaks volumes to just how good Jobs was. I think we’re all realising more and more the difference he really made, he was the key ingredient to what made Apple, Apple. Now? They are just like any other tech company really. I don’t feel any emotional attachment to any of their products like I did in the past, I don’t get the same joyful satisfaction out of any of them either. They used to be warm and full of life almost, but are now cold and... lifeless. They are still good products, but they are missing that special thing that once made them (to quote Jobs) insanely great products.
The fact that “gather round” and the image on the invitation had zero connection to any of the product announcements bugged me to no end for some reason.
Also, “Super Retina HD” vs. “Liquid Retina” just screams bozo explosion. To me anyway.
Did anyone else notice that in the opening video, when that lady was running with the suitcase and she asked Siri for directions to Steve Jobs Theater, Siri started rambling off the directions and the lady promptly took off running a different way? It made me chuckle because of the implication that Apple's own employees don't do what Apple Maps tells them to do.
