Apple Leaks iPhone XS, XS Max, and XR Names on Apple.com Ahead of Official Announcement

Apple appears to have leaked the names of its new iPhone lineup on its website, just hours before the company is due to officially announce them at its "Gather Round" event later today.

iphonexsmax
The names "iPhone XS," "XS Max," and "XR" were first spotted by ATH in a product sitemap XML file hosted on Apple.com. The names are linked to new products that come with AppleCare support and are associated with phone cases, seemingly confirming Apple's official nomenclature for its 2018 iPhone lineup.

iphone xs name leaks 2

iphone xs name leaks
The XML file also reveals new Apple cases for the iPhone XS and iPhone XS Max devices that come in both silicon and leather, with midnight blue, white, black, stone, and Product RED colors set to be available.

Two days ago, Bloomberg's Mark Gurman reported that Apple would introduce the three widely rumored new iPhones using the now-leaked names: a 5.8-inch model named "iPhone Xs," a larger 6.5-inch model named "iPhone Xs Max," and a lower-priced 6.1-inch model that Apple would call "iPhone Xr".

Other rumored names for the less expensive 6.1-inch LCD had included "iPhone 9" and "iPhone Xc," harkening back to the iPhone 5c that came in multiple colors. Apple's 6.1-inch iPhone XR is expected to feature an LCD display and a single-lens camera to keep costs lower than the two OLED devices.

Apple is set to unveil the new 6.1-inch iPhone XR alongside the 5.8-inch OLED iPhone Xs and the 6.5-inch OLED iPhone Xs Max at an event that will take place later today at 10:00 a.m. Pacific Time. For full details on what to expect when the new iPhones debut, make sure to check out our roundup.

Update: Apple has since pulled the XML site map from its servers.

Related Forum: iPhone

Popular Stories

maxresdefault

Apple Shows Off a Key Reason to Upgrade to the iPhone 17

Saturday February 7, 2026 9:26 am PST by
Apple today shared an ad that shows how the upgraded Center Stage front camera on the latest iPhones improves the process of taking a group selfie. "Watch how the new front facing camera on iPhone 17 Pro takes group selfies that automatically expand and rotate as more people come into frame," says Apple. While the ad is focused on the iPhone 17 Pro and iPhone 17 Pro Max, the regular iPhone...
apple wallet drivers license feature iPhone 15 pro

Apple Says These 7 U.S. States Plan to Offer iPhone Driver's Licenses

Monday February 9, 2026 6:24 am PST by
In select U.S. states, residents can add their driver's license or state ID to the Apple Wallet app on the iPhone and Apple Watch, and then use it to display proof of identity or age at select airports and businesses, and in select apps. The feature is currently available in 13 U.S. states and Puerto Rico, and it is expected to launch in at least seven more in the future. To set up the...
Apple Logo Zoomed

Apple Expected to Launch These 10+ Products Over the Coming Months

Tuesday February 10, 2026 6:33 am PST by
It has been a slow start to 2026 for Apple product launches, with only a new AirTag and a special Apple Watch band released so far. We are still waiting for MacBook Pro models with M5 Pro and M5 Max chips, the iPhone 17e, a lower-cost MacBook with an iPhone chip, long-rumored updates to the Apple TV and HomePod mini, and much more. Apple is expected to release/update the following products...
14 inch MacBook Pro Keyboard

New MacBook Pros Could Now Arrive in March

Sunday February 8, 2026 6:02 am PST by
New MacBook Pro models with the M5 Pro and M5 Max chips could arrive as soon as Monday, March 2, according to Bloomberg's Mark Gurman. In today's "Power On" newsletter, Gurman said that the release of new MacBook Pro models is tied to the release of macOS Tahoe 26.3. The launch is said to be slated for as early as the week of March 2. He added that the M4 Pro and M4 Max models on sale today...
m5 macbook pro deal

Why You Shouldn't Buy the Next MacBook Pro

Tuesday February 10, 2026 4:27 pm PST by
Apple is planning to launch new MacBook Pro models as soon as early March, but if you can, this is one generation you should skip because there's something much better in the works. We're waiting on 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips, with few changes other than the processor upgrade. There won't be any tweaks to the design or the display, but later this...

Top Rated Comments

Cheruman Avatar
97 months ago
4s we got Siri
5s we got Touch ID
6s we got 3D Touch
7s (the 8) we got wireless charging.

What will the Xs have??
A massive price increase
Score: 37 Votes (Like | Disagree)
mlody Avatar
97 months ago
Those are some stupid names if real.
Score: 36 Votes (Like | Disagree)
logain Avatar
97 months ago
XS Mas. Wow, such a bad name.
Score: 30 Votes (Like | Disagree)
peterpayne Avatar
97 months ago
Wow. Terrible and confusing branding.
Score: 27 Votes (Like | Disagree)
OllyW Avatar
97 months ago
If those naming are real, don't know what Apple execs has been smoking
I do and it's now legal in California. :D
Score: 27 Votes (Like | Disagree)
Wiesenlooser Avatar
97 months ago
If Apple really thinks these are good names some people clearly need to be let go in Cupertino.
Score: 24 Votes (Like | Disagree)