Apple Shipped 3.5M Watches in Q2 2018, 30% More Than Last Year

During the second quarter of 2018, Apple shipped an estimated 3.5 million Apple Watches worldwide, according to new data shared today by analytics firm Canalys.

At 3.5 million units shipped, Apple sold 30 percent more watches than it did a year ago during the second quarter of 2017, with the difference being the availability of the Apple Watch Series 3 with LTE connection, a feature that likely spurred many customers to upgrade or purchase one of the watches for the first time.


Apple's LTE Apple Watch was especially popular in Asia, accounting for 60 percent of the 250,000 units that were shipped to the region. The Apple Watch Series 3 with LTE was the best-shipping smartwatch in Asia in Q2 2018, according to Canalys.

While Apple's shipments were up, the company's share of the smartwatch market dropped to 34 percent from 43 percent in the first quarter of 2018. Canalys attributes this to competition in the smartwatch market, including strong performances from Fitbit and Garmin.

Total global smartwatch shipments reached 10 million units during the second quarter.

Apple faces a growing threat from competitors, which have started to pass the million quarterly shipments mark," said Canalys Research Analyst Vincent Thielke. "Vendors are trying to differentiate their products with advanced heart-rate metrics, smart coaching and mapping, and consumers now have a much wider range of smartwatches to choose from than they did a year ago. Amid further competition from Samsung and Google, rumored to be launching Galaxy and Pixel watches respectively, Apple needs to work out how to drive refreshes in markets such as the US, where its penetration into the existing iPhone installed base has started to level off."

Canalys' Apple Watch shipment numbers are estimates, as Apple does not report the number of Apple Watches that it has sold and specific numbers are not available. Apple Watch sales are lumped into the company's "Other" category, which also includes AirPods, Apple TV, HomePod, Beats products, iPod touch, and other Apple-branded and third-party accessories.

Last quarter, Apple CEO Tim Cook said that the Apple Watch saw strong revenue growth "in the double digits," setting a March quarter revenue record. Apple plans to report its fiscal third quarter earnings results next week, which should give us a bit more insight into the performance of the Apple Watch from April to June.

As Canalys points out, with Apple facing competition from other vendors, updates to the Apple Watch are needed. Apple has not changed the design of the device since it was introduced in 2015, but this year, rumors suggest it will feature a larger display (1.57 inches and 1.78 inches) perhaps implemented through a reduction in bezel size, a higher-capacity battery, and enhanced heart rate detection features.

Related Roundup: Apple Watch Series 6
Buyer's Guide: Apple Watch (Buy Now)

Top Rated Comments

(View all)
Avatar
28 months ago
AWs (and AirPods) are popping out everywhere here in Italy, in a way closely resembling what the iPod did in the 2000s.
Score: 19 Votes (Like | Disagree)
Avatar
28 months ago
Aside from the numbers, It’s actually interesting, because in 2015 when the Apple Watch initially launched, I thought I was one only one of few that actually had one in public. I was on vacation two weeks ago and in the airport, at the resort, on the beach, I saw Apple Watches everywhere, including male and female wearing them. When you factor in the popularity of iPhone, obviously the Apple Watch is the most obvious choice, but it meshes so well with the iOS ecosystem and now with LTE, I don’t even need to have my phone on with me at all times either. It can only Improve from here with additional health sensors and battery life.
Score: 14 Votes (Like | Disagree)
Avatar
28 months ago
Whilst I’ve no doubt Apple has shipped a lot of these amazing little gadgets. One of the best devices they currently make. This report is still nothing more then an educated guess by an analyst firm.
So you take it with a pinch of salt really..
Kinda silly when they try to compare the figures to the competition.
Score: 7 Votes (Like | Disagree)
Avatar
28 months ago

Aside from the numbers, It’s actually interesting, because in 2015 when the Apple Watch initially launched, I thought I was one only one of few that actually had one in public. I was on vacation two weeks ago and in the airport, at the resort, on the beach, I saw Apple Watches everywhere, including male and female wearing them.

Exactly my experience. In 2015, people would stop me and ask “Is that the iWatch??”

Today, I can’t go out in public without seeing them. Interestingly, they seem to be extremely popular among waitstaff.
Score: 6 Votes (Like | Disagree)
Avatar
28 months ago

Aside from the numbers, It’s actually interesting, because in 2015 when the Apple Watch initially launched, I thought I was one only one of few that actually had one in public. I was on vacation two weeks ago and in the airport, at the resort, on the beach, I saw Apple Watches everywhere, including male and female wearing them. When you factor in the popularity of iPhone, obviously the Apple Watch is the most obvious choice, but it meshes so well with the iOS ecosystem and now with LTE, I don’t even need to have myself on with me at all times either. It can Improve from here with additional health sensors and battery life.

Indeed it was very difficult for me to not get the cellular enabled Series 3 when it launched finally in India a couple of months ago. I told myself, this was what I was waiting for from day 1. But no, at this point, I will take a little bit better battery life and perhaps slightly larger screen and get that model when it finally launches. It helps that the watch is not something I am now used to wearing, after losing my regular watch to an accident a decade ago.

Series 4 it is for me! (or whichever with larger screen, thinner bezels, better battery and of course LTE)
Score: 5 Votes (Like | Disagree)
Avatar
28 months ago
The headline should be updated to include the word estimated or something as Apple doesn’t provide watch sales.
Score: 5 Votes (Like | Disagree)

Top Stories

Hands-On With iOS 14 Widgets, Custom Icons, and Home Screen Setup

Tuesday September 22, 2020 3:25 pm PDT by
Apple with iOS 14 introduced widgets on the Home Screen, leading to unprecedented levels of customization for the iPhone. Combined with Shortcuts that let you change an app's icon, iOS 14 lets you create a whole new look for your Home Screen. Subscribe to the MacRumors YouTube channel for more videos. We've been following along with some of the creative alternative Home Screen designs that M...

New Images Leak of iPhone 12 Braided USB-C to Lightning Cable

Thursday September 24, 2020 2:37 am PDT by
Rumors suggest Apple's upcoming iPhone 12 models will ship with a new Lightning to USB-C cable that includes a braided fabric design. Images of the purported cables were leaked in July, and today leaker Mr White has shared new images that give us a closer look at what we might get included in the iPhone 12 box. The photos show a USB-C to Lightning cable with a clearly braided design rather...

Apple's iPhone 12 Event Could Happen on October 13 Based on Rumors From Mobile Operators

Wednesday September 23, 2020 11:51 am PDT by
Apple's upcoming iPhone-centric event could perhaps be held on Tuesday, October 13, according to information shared with MacRumors by an employee at a UK cellular carrier. There's no way for us to confirm the dates at this point in time nor are we sure on the credibility of the source, but even without a rumor, Tuesday, October 13 is a good guess based on Apple's historic launch timelines, ...

New Version of Microsoft Office Coming Next Year That Won't Require a Subscription

Thursday September 24, 2020 1:53 am PDT by
Microsoft will next year offer a new perpetual release of Microsoft Office for Mac and Windows that doesn't require a subscription to use, according to the software giant (via Windows Central). "Microsoft Office will also see a new perpetual release for both Windows and Mac, in the second half of 2021," said Microsoft in a blog post announcing the next version of its Exchange server,...

Interest in iOS 14 Home Screen Ideas Helps Pinterest Break Daily Download Record

Wednesday September 23, 2020 4:37 am PDT by
Apple's introduction of widgets on the Home Screen in iOS 14 has driven a surge in interest among users looking to customize their iPhone, and that has reportedly had a knock-on effect for Pinterest, whose iOS app has seen record downloads as users flock to its content seeking design inspiration. As reported by TechCrunch, App Store intelligence firm Apptopia was first to note the impact of ...

'iPhone 12 mini' Name Reappears in Leaked Apple iPhone 12 Case Stickers

Friday September 25, 2020 1:58 am PDT by
Earlier this week a proven leaker claimed that the iPhone 12 lineup would be named "iPhone 12 mini," "iPhone 12," "iPhone 12 Pro," and "iPhone 12 Pro Max," and today the same nomenclature has appeared again in a photo depicting alleged stickers from unreleased Silicone iPhone cases originating from Apple's international distribution center in Ireland. The photo shows three stickers with the...

Apple Releases iOS 14.0.1 With Fix for Bug That Resets Default Apps After Rebooting

Thursday September 24, 2020 10:12 am PDT by
Apple today released iOS 14.0.1, the first update to the iOS 14 operating system that was released on September 16. Today's update is a bug fix update addressing issues that weren't able to be fixed in the initial iOS 14 launch. The iOS 14.0.1 update is available on all eligible devices over-the-air in the Settings app. To access the new software, go to Settings > General > Software Update. ...

Apple Emphasizes That Solo Loop May Increase in Length Over Time, Updates Sizing Guide With More Specific Instructions

Wednesday September 23, 2020 8:26 am PDT by
Apple on Tuesday updated one of its support documents to emphasize that the new silicone rubber Solo Loop for the Apple Watch may increase in length over time, as mentioned in fine print at the bottom of the Solo Loop product page. Apple has also updated its printable Solo Loop sizing guide with more specific instructions, as noted by 9to5Mac's Michael Steeber. The guide now advises users to ...

iOS 14 Widgets Offer iPhone Users Creative Home Screen Ideas

Sunday September 20, 2020 8:43 pm PDT by
Updated on September 22nd with hands on video. In iOS 14, Apple introduced ‌the concept of Home Screen‌ widgets, which provide information from apps at a glance. Widgets can be pinned to the Home Screen in various spots and sizes, allowing for many different layouts. Despite the relative lack of...

Kuo: Mini-LED Displays to Debut in Apple's Next iPad Pro

Tuesday September 22, 2020 11:45 pm PDT by
Following his report earlier this week indicating that Apple will be accelerating adoption of mini-LED displays in its iPad and Mac notebook lineups thanks to better than expected development from potential secondary supplier Sanan Optoelectronics, analyst Ming-Chi has released a new report today sharing a bit more perspective on the mini-LED display market as it relates to Apple. Kuo says...