Apple Shipped 3.5M Watches in Q2 2018, 30% More Than Last Year

During the second quarter of 2018, Apple shipped an estimated 3.5 million Apple Watches worldwide, according to new data shared today by analytics firm Canalys.

At 3.5 million units shipped, Apple sold 30 percent more watches than it did a year ago during the second quarter of 2017, with the difference being the availability of the Apple Watch Series 3 with LTE connection, a feature that likely spurred many customers to upgrade or purchase one of the watches for the first time.

applewatchsalesq22018
Apple's LTE Apple Watch was especially popular in Asia, accounting for 60 percent of the 250,000 units that were shipped to the region. The Apple Watch Series 3 with LTE was the best-shipping smartwatch in Asia in Q2 2018, according to Canalys.

While Apple's shipments were up, the company's share of the smartwatch market dropped to 34 percent from 43 percent in the first quarter of 2018. Canalys attributes this to competition in the smartwatch market, including strong performances from Fitbit and Garmin.

Total global smartwatch shipments reached 10 million units during the second quarter.

Apple faces a growing threat from competitors, which have started to pass the million quarterly shipments mark," said Canalys Research Analyst Vincent Thielke. "Vendors are trying to differentiate their products with advanced heart-rate metrics, smart coaching and mapping, and consumers now have a much wider range of smartwatches to choose from than they did a year ago. Amid further competition from Samsung and Google, rumored to be launching Galaxy and Pixel watches respectively, Apple needs to work out how to drive refreshes in markets such as the US, where its penetration into the existing iPhone installed base has started to level off."

Canalys' Apple Watch shipment numbers are estimates, as Apple does not report the number of Apple Watches that it has sold and specific numbers are not available. Apple Watch sales are lumped into the company's "Other" category, which also includes AirPods, Apple TV, HomePod, Beats products, iPod touch, and other Apple-branded and third-party accessories.

Last quarter, Apple CEO Tim Cook said that the Apple Watch saw strong revenue growth "in the double digits," setting a March quarter revenue record. Apple plans to report its fiscal third quarter earnings results next week, which should give us a bit more insight into the performance of the Apple Watch from April to June.

As Canalys points out, with Apple facing competition from other vendors, updates to the Apple Watch are needed. Apple has not changed the design of the device since it was introduced in 2015, but this year, rumors suggest it will feature a larger display (1.57 inches and 1.78 inches) perhaps implemented through a reduction in bezel size, a higher-capacity battery, and enhanced heart rate detection features.

Related Roundup: Apple Watch Series 7
Buyer's Guide: Apple Watch (Buy Now)
Related Forum: Apple Watch

Top Rated Comments

djcerla Avatar
46 months ago
AWs (and AirPods) are popping out everywhere here in Italy, in a way closely resembling what the iPod did in the 2000s.
Score: 19 Votes (Like | Disagree)
Relentless Power Avatar
46 months ago
Aside from the numbers, It’s actually interesting, because in 2015 when the Apple Watch initially launched, I thought I was one only one of few that actually had one in public. I was on vacation two weeks ago and in the airport, at the resort, on the beach, I saw Apple Watches everywhere, including male and female wearing them. When you factor in the popularity of iPhone, obviously the Apple Watch is the most obvious choice, but it meshes so well with the iOS ecosystem and now with LTE, I don’t even need to have my phone on with me at all times either. It can only Improve from here with additional health sensors and battery life.
Score: 14 Votes (Like | Disagree)
apolloa Avatar
46 months ago
Whilst I’ve no doubt Apple has shipped a lot of these amazing little gadgets. One of the best devices they currently make. This report is still nothing more then an educated guess by an analyst firm.
So you take it with a pinch of salt really..
Kinda silly when they try to compare the figures to the competition.
Score: 7 Votes (Like | Disagree)
JohnApples Avatar
46 months ago
Aside from the numbers, It’s actually interesting, because in 2015 when the Apple Watch initially launched, I thought I was one only one of few that actually had one in public. I was on vacation two weeks ago and in the airport, at the resort, on the beach, I saw Apple Watches everywhere, including male and female wearing them.
Exactly my experience. In 2015, people would stop me and ask “Is that the iWatch??”

Today, I can’t go out in public without seeing them. Interestingly, they seem to be extremely popular among waitstaff.
Score: 6 Votes (Like | Disagree)
macintoshmac Avatar
46 months ago
Aside from the numbers, It’s actually interesting, because in 2015 when the Apple Watch initially launched, I thought I was one only one of few that actually had one in public. I was on vacation two weeks ago and in the airport, at the resort, on the beach, I saw Apple Watches everywhere, including male and female wearing them. When you factor in the popularity of iPhone, obviously the Apple Watch is the most obvious choice, but it meshes so well with the iOS ecosystem and now with LTE, I don’t even need to have myself on with me at all times either. It can Improve from here with additional health sensors and battery life.
Indeed it was very difficult for me to not get the cellular enabled Series 3 when it launched finally in India a couple of months ago. I told myself, this was what I was waiting for from day 1. But no, at this point, I will take a little bit better battery life and perhaps slightly larger screen and get that model when it finally launches. It helps that the watch is not something I am now used to wearing, after losing my regular watch to an accident a decade ago.

Series 4 it is for me! (or whichever with larger screen, thinner bezels, better battery and of course LTE)
Score: 5 Votes (Like | Disagree)
Rogifan Avatar
46 months ago
The headline should be updated to include the word estimated or something as Apple doesn’t provide watch sales.
Score: 5 Votes (Like | Disagree)

Popular Stories

intel vs m1 max chip purple

Benchmarks Confirm Intel's Latest Core i9 Chip Outperforms Apple's M1 Max With Several Caveats

Wednesday January 26, 2022 8:56 am PST by
Benchmark results have started to surface for MSI's new GE76 Raider, one of the first laptops to be powered by Intel's new 12th-generation Core i9 processor. Intel previously said that its new high-end Core i9 processor is faster than Apple's M1 Max chip in the 16-inch MacBook Pro and, as noted by Macworld, early Geekbench 5 results do appear to confirm this claim, but there are several...
General Dropbox Feature

macOS 12.3 Will Include Cloud Storage Changes Affecting Dropbox and OneDrive

Tuesday January 25, 2022 3:31 pm PST by
Dropbox today announced that users who update to macOS 12.3 once that software version becomes available may temporarily encounter issues with opening online-only files in some third-party apps on their Mac. In a support document and an email to customers, Dropbox said it is actively working on full support for online-only files on macOS 12.3 and will begin rolling out an updated version of...
Apple Watch Red Yellow Green Feature 1

Apple Launches Black Unity Braided Solo Loop With 'Unity Lights' Watch Face

Wednesday January 26, 2022 6:05 am PST by
Apple today announced the Black Unity Braided Solo Loop for the Apple Watch, as well as a new downloadable watch face, to celebrate Black History Month. Following the launch of the limited edition Black Unity Apple Watch Series 6 and Sport Band in 2021, Apple today launched the Black Unity Braided Solo Loop as part of its celebrations for Black History Month this year.Apple is launching a...
ios 15

Apple Releases iOS 15.3 and iPadOS 15.3 With Fix for Safari Bug That Leaks Browsing Activity

Wednesday January 26, 2022 10:00 am PST by
Apple today released iOS 15.3 and iPadOS 15.3, the third major updates to the iOS and iPadOS 15 operating systems that were released in September 2021. iOS and iPadOS 15.3 come almost two weeks after the release of iOS and iPadOS 15.2.1, minor bug fix updates. The iOS 15.3 and iPadOS 15.3 updates can be downloaded for free and the software is available on all eligible devices over-the-air in ...
iOS 15

Everything New in iOS 15.4 and iPadOS 15.4: Face ID With a Mask, Emojis, Apple Card Widget, Universal Control and More

Thursday January 27, 2022 12:08 pm PST by
Apple today seeded the first betas of iOS 15.4, iPadOS 15.4 to developers for testing purposes, adding a slew of new features to the latest iOS operating systems. iOS 15.4 is the biggest update that we've had to iOS 15 to date, and it brings Universal Control, Face ID with a mask, new emojis, and tons more. Face ID With a Mask With iOS 15.4, there is now an option to unlock your iPhone...
mobeewave

Upcoming iOS Update Will Allow iPhones to Accept Credit Cards Directly Using NFC

Wednesday January 26, 2022 6:00 pm PST by
Apple is working on a new payments service that will allow iPhones to accept payments directly on device with no additional hardware, reports Bloomberg. Right now, iPhones can accept credit cards with add-ons like the Square Reader, but Apple's new technology will eliminate the need for a third-party product. Individuals and small businesses will be able to accept payments with the tap of a...
macOS Monterey on MBP Feature

Apple Releases macOS Monterey 12.2 With Safari Vulnerability Fix

Wednesday January 26, 2022 10:19 am PST by
Apple today released macOS Monterey 12.2, the second major update to the macOS Monterey update that launched in October. macOS Monterey 12.2 comes over a month after the release of the 12.1 update, which brought SharePlay support. The ‌‌‌macOS Monterey 12.2‌‌ update can be downloaded on all eligible Macs using the Software Update section of System Preferences. Apple has also...