Apple's newest flagship Apple Store, Piazza Liberty, opened in Milan, Italy today and to celebrate the occasion, Apple shared some images of the new location.
Piazza Liberty is the first Italian Apple Store to feature the updated Apple Store layout with areas that include Genius Grove, The Forum, and The Avenue, aka parts of the store dedicated to activities like support, classes, and shopping.
This new flagship location features a huge fountain with water cascading over glass walls that customers walk through to enter the store.
Piazza Liberty includes a public plaza where visitors to the store gathered ahead of its unveiling, and Apple plans to host Today at Apple sessions and performances all weekend at the new location. Milanese artist L I M was on hand to perform during the store's launch.
Customers who visited the store early received free tote bags and artist books, and Apple retail chief Angela Ahrendts was on hand to greet guests. Ahead of the store's opening, Apple worked with 21 local artists to celebrate the creative community of Milan.
The store is home to 230 new Apple retail employees, many of whom Apple says came to Milan from Apple stores around the world. Counting the new store in Milan, Apple now has 17 retail locations across Italy.
Tuesday February 3, 2026 7:47 am PST by Joe Rossignol
While the iOS 26.3 Release Candidate is now available ahead of a public release, the first iOS 26.4 beta is likely still at least a week away. Following beta testing, iOS 26.4 will likely be released to the general public in March or April.
Below, we have recapped known or rumored iOS 26.3 and iOS 26.4 features so far.
iOS 26.3
iPhone to Android Transfer Tool
iOS 26.3 makes it easier...
Tuesday February 3, 2026 12:45 pm PST by Joe Rossignol
Apple recently acquired Israeli startup Q.ai for close to $2 billion, according to Financial Times sources. That would make this Apple's second-biggest acquisition ever, after it paid $3 billion for the popular headphone maker Beats in 2014.
This is also the largest known Apple acquisition since the company purchased Intel's smartphone modem business and patents for $1 billion in 2019....
Tuesday February 3, 2026 8:55 am PST by Joe Rossignol
In 2022, Apple introduced a new Apple Home architecture that is "more reliable and efficient," and the deadline to upgrade and avoid issues is fast approaching.
In an email this week, Apple gave customers a final reminder to upgrade their Home app by February 10, 2026. Apple says users who do not upgrade may experience issues with accessories and automations, or lose access to their smart...
Tuesday February 3, 2026 12:12 pm PST by Juli Clover
New M5 Pro and M5 Max MacBook Pro models are slated to launch in the near future, according to information shared with MacRumors by an Apple Premium Reseller.
Subscribe to the MacRumors YouTube channel for more videos.
The third-party Apple retailer said that MacBook Pro stock is very low currently because there is an imminent new product introduction. Apple typically coordinates supply with...
Sunday February 1, 2026 12:31 pm PST by Joe Rossignol
The calendar has turned to February, and a new report indicates that Apple's next product launch is "imminent," in the form of new MacBook Pro models.
"All signs point to an imminent launch of next-generation MacBook Pros that retain the current form factor but deliver faster chips," Bloomberg's Mark Gurman said on Sunday. "I'm told the new models — code-named J714 and J716 — are slated...
Sees new Apple Store... turns to go in...sees rows of staff waiting to clap me down the stairs...makes prompt 180° ('https://www.degreesymbol.net/') turn.
Apple returning its profits by enhancing the customer experience. Few companies do this. Apple should be respected for 'giving back'
I'm not sure I'd class a company building a new store (or modernising an old one) to lure more customers in and increase profits as 'giving back' in any way.
