Texture, the digital magazine service that Apple acquired earlier this year, recently dropped its $14.99 Premium price point for existing subscribers.

Texture Premium, which allows for access to both weekly and monthly magazines, is now priced at $9.99 for all customers, new and existing.

texture ipad iphone
The price change was shared in an email from Harry McCracken yesterday, and confirmed today by Texture. Texture is streamlining its pricing plans and opting to sell a single $9.99 plan instead of multiple plans.


The price of Texture Premium for new customers was dropped to $9.99 some time ago, while existing customers had still been paying $14.99 per month. With the new pricing update this week, all Texture customers are now paying the lower cost for full access to all Texture content.

Prior to the pricing change for Texture Premium, Texture charged $9.99 per month for access to monthly magazines, and $14.99 per month for access to both weekly and monthly magazines, but now there's just one plan.

For customers who may have been paying less than $9.99 due to previous promotions, pricing has not changed, and they will still get access to Texture at the lower price point.

Texture provides unlimited access to more than 200 digital magazines, including titles like Vogue, Cosmopolitan, GQ, Rolling Stone, National Geographic, People, Wired, and more.

Rumors have suggested that in the future, Texture will be bundled into an Apple subscription news service that will offer digital magazine content.

Tag: Texture

Top Rated Comments

dancefreak Avatar
96 months ago
Honestly, who uses subscription apps?
I use Texture because when traveling I end up picking up a magazine or two at the airport which ends up costing $12. No longer doing that and cancelled subscriptions to a couple magazines that are included and I'm definitely not spending more money plus there's the added convenience of having all the content together. The digital magazine experience is often better than print because there is multimedia extensions of stories.
Score: 5 Votes (Like | Disagree)
vicviper789 Avatar
96 months ago
Honestly, who uses subscription apps?
Score: 3 Votes (Like | Disagree)
Defthand Avatar
96 months ago
Honestly, who uses subscription apps?
I do but I'm selective. Owning something is not always the most frugal option. Not all investments are good values. That's why leasing is a popular option for luxury cars. I rent those things which I use daily but have a predictable lifecycle and are expensive to replace or upgrade (Adobe tools). Contrarily, I rent those things which I have only an occasional or one-off need for. I cancel my sub as soon as I'm satisfied and renew it if a need arises (Any entertainment service).
Score: 3 Votes (Like | Disagree)
convergent Avatar
96 months ago
Not quite. Downloading means planning. At airports, connectivity can be poor and, therefore, I might have to do some planning beforehand if I were to use Apple Music solely, whereas, if I own my music, I can at least have something in the library. My point is, to say "who would/ why would anyone anymore" type questions are ill-thought and highly subjective to one's own working conditions. :D

I personally see a lot of value in Apple Music, and use it, because where I stay 99% of my time, I get excellent cellular coverage and have a wired internet connection and therefore have no issues with it. I have suffered with Apple Music at my airports and some other states where I go to. :oops:
I had Apple Music in the past, and now Spotify. In both cases there are a lot of Playlists I have downloaded all the time. This really doesn't take a lot of planning unless you are someone that is midway through a 10 hour flight and absolutely have to listen to that song from 10 years back or something. I moved to streaming because my kids always wanted to listen to the latest songs and it was costing a fortune. Now everyone has whatever they want which is way cheaper.
Score: 2 Votes (Like | Disagree)
betasp Avatar
96 months ago
I prefer services like Texture because I 'think' it's better for the environment. I never have really referenced back issues on magazines in the past and I found having a lot of bookcases filled with magazines to be a waste of space that at some point will end up in the landfill.
Score: 2 Votes (Like | Disagree)
macintoshmac Avatar
96 months ago
Who does not? Netflix and Apple Music are the essentials. I don’t see a point in owning music since one album costs the same as monthly subscription. The same goes for movie.

I would gladly use such a service for magazines if it would be available in my country. I have subscribed to multiple magazines for price way over 10 dolars.
One argument to owning music is when internet connectivity is poor or absent. How does one stream when there is no connection? How do you listen in an aircraft? I do understand that music can be downloaded too, but just giving one argument when internet connectivity is poor or absent.
Score: 2 Votes (Like | Disagree)

Popular Stories

m1 chip slide

Five Years of Apple Silicon: M1 to M5 Performance Comparison

Monday November 10, 2025 1:08 pm PST by
Today marks the fifth anniversary of the Apple silicon chip that replaced Intel chips in Apple's Mac lineup. The first Apple silicon chip, the M1, was unveiled on November 10, 2020. The M1 debuted in the MacBook Air, Mac mini, and 13-inch MacBook Pro. The M1 chip was impressive when it launched, featuring the "world's fastest CPU core" and industry-leading performance per watt, and it's only ...
iOS 26

iOS 26.2 Available Next Month With These 8 New Features

Tuesday November 11, 2025 9:48 am PST by
Apple released the first iOS 26.2 beta last week. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics in Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date....
All Screen iPhone 2027 Feature 1

Apple to Hide Selfie Camera Under Display of 20th Anniversary iPhone

Monday November 10, 2025 1:55 am PST by
Apple will conceal the front-facing camera under the screen of its 2027 iPhone, a Chinese leaker said today, corroborating reports that Apple's 20th anniversary iPhone will have no visible cutouts in the display. Weibo-based account Digital Chat Station said Apple's development of under-screen camera technology was progressing as planned for adoption in 2027, one year after it will...
iphone pocket%402x

Apple Debuts iPhone Pocket, a Limited Edition iPod Sock-Style Accessory

Tuesday November 11, 2025 1:23 am PST by
Apple has teamed up with Japanese fashion house ISSEY MIYAKE to launch iPhone Pocket, a 3D-knitted limited edition accessory designed to carry an iPhone, AirPods, and other everyday items. The accessory is like a stretchy pocket, not unlike an iPod Sock, but elongated to form a strap made of a ribbed, elastic textile that fully encloses an iPhone yet allows you to glimpse the display...
iphone air thinness

iPhone Air Sales Are So Bad That Apple's Delaying the Next-Generation Version

Monday November 10, 2025 11:41 am PST by
The thin, light iPhone Air sold so poorly that Apple has decided to delay the launch of the next-generation iPhone Air that was scheduled to come out alongside the iPhone 18 Pro, reports The Information. Apple initially planned to release a new iPhone Air in fall 2026, but now that's not going to happen. Since the iPhone Air launched in September, there have been reports of poor sales...
homepod mini colors

New HomePod Mini Coming Soon With These Features

Tuesday November 11, 2025 7:30 am PST by
Apple is expected to announce a new HomePod mini imminently, headlining with new chips. Here are all of the new features we're expecting. The second-generation HomePod mini is highly likely to contain a more up-to-date chip for more advanced computational audio and improved responsiveness. The current HomePod mini is equipped with the Apple Watch Series 5's S5 chip from 2019. Apple is likely ...
ios 26 digital id passport wallet

Apple Announces Launch of U.S. Passport Feature in iPhone's Wallet App

Wednesday November 12, 2025 9:15 am PST by
Apple today announced that iPhone users can now create a Digital ID in the Apple Wallet app based on information from their U.S. passport. To create and present a Digital ID based on a U.S. passport, you need: An iPhone 11 or later running iOS 26.1 or later, or an Apple Watch Series 6 or later running watchOS 26.1 or later Face ID or Touch ID and Bluetooth turned on An Apple Account ...
iphone black friday gold

The Best Early Black Friday iPhone Deals

Monday November 10, 2025 10:18 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...
Early Black Friday Deals 1

The Best Early Black Friday Apple Deals on AirPods, Apple Watch, iPad, and More

Saturday November 8, 2025 6:16 am PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
apple intelligence erroneous support list

Apple Intelligence Apparently Too Smart for M1 Macs After Listing Error

Wednesday November 12, 2025 2:49 am PST by
Apple's website is causing some confusion among Mac owners, and for good reason – its device compatibility listing for Apple Intelligence appears to have dropped support for M1 Macs. The U.S. version of its Apple Intelligence webpage has been updated at the bottom to list "M2 or later" Mac models as eligible for the AI features, replacing the long-standing "M1 and later" requirement....