Texture, the digital magazine service that Apple acquired earlier this year, recently dropped its $14.99 Premium price point for existing subscribers.

Texture Premium, which allows for access to both weekly and monthly magazines, is now priced at $9.99 for all customers, new and existing.

texture ipad iphone
The price change was shared in an email from Harry McCracken yesterday, and confirmed today by Texture. Texture is streamlining its pricing plans and opting to sell a single $9.99 plan instead of multiple plans.


The price of Texture Premium for new customers was dropped to $9.99 some time ago, while existing customers had still been paying $14.99 per month. With the new pricing update this week, all Texture customers are now paying the lower cost for full access to all Texture content.

Prior to the pricing change for Texture Premium, Texture charged $9.99 per month for access to monthly magazines, and $14.99 per month for access to both weekly and monthly magazines, but now there's just one plan.

For customers who may have been paying less than $9.99 due to previous promotions, pricing has not changed, and they will still get access to Texture at the lower price point.

Texture provides unlimited access to more than 200 digital magazines, including titles like Vogue, Cosmopolitan, GQ, Rolling Stone, National Geographic, People, Wired, and more.

Rumors have suggested that in the future, Texture will be bundled into an Apple subscription news service that will offer digital magazine content.

Tag: Texture

Top Rated Comments

dancefreak Avatar
95 months ago
Honestly, who uses subscription apps?
I use Texture because when traveling I end up picking up a magazine or two at the airport which ends up costing $12. No longer doing that and cancelled subscriptions to a couple magazines that are included and I'm definitely not spending more money plus there's the added convenience of having all the content together. The digital magazine experience is often better than print because there is multimedia extensions of stories.
Score: 5 Votes (Like | Disagree)
vicviper789 Avatar
95 months ago
Honestly, who uses subscription apps?
Score: 3 Votes (Like | Disagree)
Defthand Avatar
95 months ago
Honestly, who uses subscription apps?
I do but I'm selective. Owning something is not always the most frugal option. Not all investments are good values. That's why leasing is a popular option for luxury cars. I rent those things which I use daily but have a predictable lifecycle and are expensive to replace or upgrade (Adobe tools). Contrarily, I rent those things which I have only an occasional or one-off need for. I cancel my sub as soon as I'm satisfied and renew it if a need arises (Any entertainment service).
Score: 3 Votes (Like | Disagree)
convergent Avatar
95 months ago
Not quite. Downloading means planning. At airports, connectivity can be poor and, therefore, I might have to do some planning beforehand if I were to use Apple Music solely, whereas, if I own my music, I can at least have something in the library. My point is, to say "who would/ why would anyone anymore" type questions are ill-thought and highly subjective to one's own working conditions. :D

I personally see a lot of value in Apple Music, and use it, because where I stay 99% of my time, I get excellent cellular coverage and have a wired internet connection and therefore have no issues with it. I have suffered with Apple Music at my airports and some other states where I go to. :oops:
I had Apple Music in the past, and now Spotify. In both cases there are a lot of Playlists I have downloaded all the time. This really doesn't take a lot of planning unless you are someone that is midway through a 10 hour flight and absolutely have to listen to that song from 10 years back or something. I moved to streaming because my kids always wanted to listen to the latest songs and it was costing a fortune. Now everyone has whatever they want which is way cheaper.
Score: 2 Votes (Like | Disagree)
betasp Avatar
95 months ago
I prefer services like Texture because I 'think' it's better for the environment. I never have really referenced back issues on magazines in the past and I found having a lot of bookcases filled with magazines to be a waste of space that at some point will end up in the landfill.
Score: 2 Votes (Like | Disagree)
macintoshmac Avatar
95 months ago
Who does not? Netflix and Apple Music are the essentials. I don’t see a point in owning music since one album costs the same as monthly subscription. The same goes for movie.

I would gladly use such a service for magazines if it would be available in my country. I have subscribed to multiple magazines for price way over 10 dolars.
One argument to owning music is when internet connectivity is poor or absent. How does one stream when there is no connection? How do you listen in an aircraft? I do understand that music can be downloaded too, but just giving one argument when internet connectivity is poor or absent.
Score: 2 Votes (Like | Disagree)

Popular Stories

iOS 26

iOS 26.1 Coming Soon: New Features for Your iPhone and Release Date

Monday October 27, 2025 7:55 am PDT by
The upcoming iOS 26.1 update includes a handful of new features and changes for iPhones, including a toggle for changing the appearance of the Liquid Glass design, "slide to stop" for alarms in the Clock app, and more. Below, we outline key details about iOS 26.1. Release Date Given that Apple has yet to seed an iOS 26.1 Release Candidate, which is typically the final beta version, the...
iOS 26

6 New Things Your iPhone Can Do in iOS 26.1

Wednesday October 29, 2025 4:22 am PDT by
Apple is about to drop iOS 26.1, the first major point release since iOS 26 was rolled out in September, and there are at least six notable changes and improvements to look forward to. We've rounded them up below. Apple has already provided developers and public beta testers with the release candidate version of iOS 26.1, which means Apple will likely roll out the update to all compatible...
maxresdefault

Apple TV 4K Could Still Launch Before 2025 Ends: All the Rumored Features

Monday October 27, 2025 4:51 pm PDT by
Apple is designing an updated version of the Apple TV 4K, and rumors suggest that it could come out sometime in the next couple of months. We're not expecting a major overhaul with design changes, but even a simple chip upgrade will bring major improvements to Apple's set-top box. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up all the latest Apple TV rumors. ...
M6 MacBook Pro Feature 1

M6 MacBook Pro: Release Date, Pricing, and What to Expect

Monday October 27, 2025 9:15 am PDT by
Apple this month refreshed the 14-inch MacBook Pro base model with its new M5 chip, and higher-end 14-inch and 16-inch MacBook Pro models with M5 Pro and M5 Max chips are expected to follow in early 2026. However, these machines will represent the final update to the current design, with Apple reportedly developing a completely new version of the MacBook Pro packed with next-generation hardware...
iOS 26

Apple Seeds iOS 26.1, iPadOS 26.1, and macOS Tahoe 26.1 Release Candidates

Tuesday October 28, 2025 1:07 pm PDT by
Apple today provided developers and public beta testers with the release candidate versions of upcoming iOS 26.1, iPadOS 26.1, macOS Tahoe 26.1, tvOS 26.1, watchOS 26.1, and visionOS 26.1 updates for testing purposes. The RCs betas come a week after Apple released the fourth betas. The new betas can be downloaded from the Settings app on a compatible device by going to General > Software...
iOS 26 Battery Glass Feature

iOS 26.1 Beta Liquid Glass Battery Drain Test: Tinted vs Clear Mode

Friday October 24, 2025 2:30 pm PDT by
In the fourth iOS 26.1 beta, Apple added a "Tinted" option that reduces the translucency of Liquid Glass for those who prefer a more opaque look. I saw some comments wondering whether the setting might preserve battery life, so I thought I'd do some testing. Test Settings I did four separate tests using the iPhone 17 Pro Max, and I kept the parameters as similar as possible. Here are the...
ios 26 digital id passport wallet

Apple Says U.S. Passport Feature on iPhone is Coming Soon

Monday October 27, 2025 7:41 am PDT by
You will "soon" be able to add a digital version of your U.S. passport to your iPhone, according to Jennifer Bailey, vice president of Apple Pay and Apple Wallet. Bailey reiterated that the feature is coming soon during her keynote at the Money20/20 USA conference in Las Vegas on Sunday. On its iOS 26 page, Apple says the delayed feature will be "coming later this year." Apple's...
macos tahoe

Here Are Apple's Release Notes for macOS Tahoe 26.1

Tuesday October 28, 2025 1:21 pm PDT by
Apple today provided developers and public beta testers with the release candidate version of macOS Tahoe 26.1, which means the update will likely see a public launch next week. The release candidate includes notes on what's in the update, so we have a full picture of the new features that Apple has included. macOS Tahoe 26.1 adds AutoMix support over AirPlay, improved FaceTime audio...
All Screen iPhone 2027 Feature 1

iPhone XX? 6 Features Rumored for Apple's 20th Anniversary iPhone

Monday October 27, 2025 4:01 pm PDT by
For the 10th anniversary iPhone that came out in 2017, Apple introduced the iPhone X with Face ID, notch, and minimized bezels, providing more display space than ever before. The 20th iPhone anniversary is approaching and Apple wants to take the iPhone X design even further. We're two years away from the 2027 iPhone, but it's tough for Apple to keep major changes under wraps. We've rounded...