Microsoft is testing built-in Adblock Plus integration in its mobile Edge browser available for both iOS and Android devices, reports The Verge.

With built-in Adblock Plus functionality, Edge browser users on iOS will not need to download a separate ad blocking app, which may attract more users to Microsoft's browser. Adblock Plus can be enabled in Microsoft Edge's settings, with no add-on app required.

microsoft edge ios
Google has built ad blocking into Chrome for Android devices, but it is somewhat limited and not available on iOS devices. As noted by The Verge, Adblock Plus is a more aggressive ad blocking option.

iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.

Adblock Plus is available in a beta capacity on both Android and iOS devices at the current time, with Microsoft planning to roll the feature out to all Edge for iOS and Android users in the near future.

Microsoft has made its Edge browser available across a range of devices, including iPhones, iPads, and Android devices in addition to Windows computers. The Edge browser includes syncing of favorites, passwords, and reading lists, along with a "Continue on PC" option for transferring what you're reading from the mobile Edge browser to the desktop.

Top Rated Comments

Brad9893 Avatar
56 months ago
iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
Score: 4 Votes (Like | Disagree)
Eminemdrdre00 Avatar
56 months ago
Didn’t know they had “ad blocking” apps for safari on iOS. Has anyone noticed any performance/speed drops when using any of these apps?
Since iOS 9! No issues with speed. In fact, it'll make Safari feel faster. 1Blocker is my favorite. I definitely recommend it.
Score: 3 Votes (Like | Disagree)
Mikey44 Avatar
56 months ago


I am definitely being pedantic. :)
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
Score: 2 Votes (Like | Disagree)
Brad9893 Avatar
56 months ago
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
The first step towards recovery is admitting you have a problem. :D
Score: 1 Votes (Like | Disagree)
Mikey44 Avatar
56 months ago
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Score: 1 Votes (Like | Disagree)
Brad9893 Avatar
56 months ago
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Yes, it does, but at the same time, ad blockers for Edge, Firefox, and Chrome (if you want "real" ad blocking) all necessitate the usage of an extension like uBlock Origin that was built using extension API's. Apple actually makes the ad blocker for you. So, I guess you could consider it "more native" in certain ways?

Opera's ad blocking is 100% native, though. They built the blocker, pre-load filter lists (EasyList, EasyPrivacy, Anti-Blocker Blockers, and NoCoin), and even give you the option of importing your own – it's just turned off by default.

I am definitely being pedantic. :)
Score: 1 Votes (Like | Disagree)

Popular Stories

AirPods Max 2022 Colors

Ten Things AirPods Pro 2 Tell Us About AirPods Max 2

Saturday September 24, 2022 1:00 am PDT by
Upon the release of the second-generation AirPods Pro, the AirPods Max became the oldest current-generation AirPods product still in Apple's lineup. Introducing several new features like Adaptive Transparency and the H2 chip, the second-generation AirPods Pro may provide some of the best indications yet of what to expect from the second-generation AirPods Max. Almost two years later, rumors...
apple watch series 7 aluminum colors yellowbg

Don't Want the Apple Watch Ultra or Series 8? Amazon Has Record Low Prices on Series 7 Models This Week

Friday September 23, 2022 6:56 am PDT by
The Apple Watch Series 8 and Apple Watch Ultra are now available to purchase, but if you aren't interested in these updates you can save a lot of money on Series 7 models right now on Amazon. Note: MacRumors is an affiliate partner with Amazon. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. The best deals are on cellular...
iOS 16

Apple Releases iOS 16.0.2 With Bug Fixes for iPhone 14 Pro Camera Vibration, Copy/Paste Issue and More

Thursday September 22, 2022 1:04 pm PDT by
Apple today released iOS 16.0.2, addressing a number of bugs that iPhone 14 owners have been experiencing since the new devices launched. iOS 16.0.2 comes two weeks after the launch of iOS 16, and it follows iOS 16.0.1, an update made available to iPhone 14 owners on launch day. The update is available for all iPhones that are capable of running iOS 16. The iOS 16.0.2 update can be...
14 vs 16 inch mbp m2 pro and max feature 1

New 14-Inch and 16-Inch MacBook Pros Reportedly Launching Later This Year

Friday September 23, 2022 7:08 am PDT by
Apple plans to release new MacBook Pro models in the fourth quarter of 2022, according to supply chain publication DigiTimes. The report does not mention specific models, but it very likely refers to the next-generation 14-inch and 16-inch MacBook Pros given that the 13-inch model was already updated earlier this year. There has been uncertainty surrounding the timing of new 14-inch and...
Tim Cook Apple Event

Gurman: New iPads and Macs May Be Announced Through Press Releases, No October Event

Sunday September 25, 2022 6:50 am PDT by
Apple may decide to release its remaining products for 2022, which include updated iPad Pro, Mac mini, and 14-inch and 16-inch MacBook Pro models, through press releases on its website rather than a digital event, according to Bloomberg's Mark Gurman. In his latest Power On newsletter, Gurman said that Apple is currently "likely to release its remaining 2022 products via press releases,...
Dynamic Island For Android Users Feature

Android App Copying iPhone 14 Pro's Dynamic Island Released on Play Store

Thursday September 22, 2022 7:57 am PDT by
A copycat version of the iPhone 14 Pro's Dynamic Island has arrived on Android's Google Play Store in the form of an app called "dynamicSpot." The app, still in beta, offers customers several different experiences at the top of their smartphones. In its current form, dynamicSpot offers playback control for songs, timers, battery status, and more features coming soon, according to the app's...
AirPods Pro Second Generation 2 Pairing Feature 1

AirPods Pro 2 Engravings Appear in iOS During Pairing and Connecting

Friday September 23, 2022 9:40 am PDT by
Customers who personalize their second-generation AirPods Pro charging case with an engraving will now have that engraving reflected directly on iOS as they pair and connect their AirPods Pro. Apple allows customers to personalize their AirPods Pro charging case with a special engraving that can include select emojis and Memojis. Unlike before, starting with the second-generation AirPods...
Apple Watch 6 New Features Feature 2

Six New Apple Watch Features Coming Later This Year

Friday September 23, 2022 8:12 am PDT by
With new Apple Watch Ultra and Series 8 models now in the hands of customers, Apple has brought a host of smart new features to many people's wrists. But there's more to come. Apple has a handful of additional features in store for Apple Watch Series 8 and Apple Watch Ultra owners before the year's end, and some of them are watchOS 9 functions, which means they will even work on older Apple ...
new airpods pro ear tips

Apple Explains Why Second-Generation AirPods Pro Ear Tips Are Incompatible With Original AirPods Pro

Thursday September 22, 2022 3:12 pm PDT by
Apple today explained why the new silicone ear tips for the second-generation AirPods Pro are not officially compatible with the original AirPods Pro. In an updated support document, Apple said the original AirPods Pro ear tips have "noticeably denser mesh" than the second-generation ear tips. Apple did not provide any additional details, but the mesh density could result in acoustical...