Microsoft is testing built-in Adblock Plus integration in its mobile Edge browser available for both iOS and Android devices, reports The Verge.

With built-in Adblock Plus functionality, Edge browser users on iOS will not need to download a separate ad blocking app, which may attract more users to Microsoft's browser. Adblock Plus can be enabled in Microsoft Edge's settings, with no add-on app required.

microsoft edge ios
Google has built ad blocking into Chrome for Android devices, but it is somewhat limited and not available on iOS devices. As noted by The Verge, Adblock Plus is a more aggressive ad blocking option.

iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.

Adblock Plus is available in a beta capacity on both Android and iOS devices at the current time, with Microsoft planning to roll the feature out to all Edge for iOS and Android users in the near future.

Microsoft has made its Edge browser available across a range of devices, including iPhones, iPads, and Android devices in addition to Windows computers. The Edge browser includes syncing of favorites, passwords, and reading lists, along with a "Continue on PC" option for transferring what you're reading from the mobile Edge browser to the desktop.

Top Rated Comments

Brad9893 Avatar
62 months ago
iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
Score: 4 Votes (Like | Disagree)
Eminemdrdre00 Avatar
62 months ago
Didn’t know they had “ad blocking” apps for safari on iOS. Has anyone noticed any performance/speed drops when using any of these apps?
Since iOS 9! No issues with speed. In fact, it'll make Safari feel faster. 1Blocker is my favorite. I definitely recommend it.
Score: 3 Votes (Like | Disagree)
Mikey44 Avatar
62 months ago


I am definitely being pedantic. :)
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
Score: 2 Votes (Like | Disagree)
Brad9893 Avatar
62 months ago
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
The first step towards recovery is admitting you have a problem. :D
Score: 1 Votes (Like | Disagree)
Mikey44 Avatar
62 months ago
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Score: 1 Votes (Like | Disagree)
Brad9893 Avatar
62 months ago
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Yes, it does, but at the same time, ad blockers for Edge, Firefox, and Chrome (if you want "real" ad blocking) all necessitate the usage of an extension like uBlock Origin that was built using extension API's. Apple actually makes the ad blocker for you. So, I guess you could consider it "more native" in certain ways?

Opera's ad blocking is 100% native, though. They built the blocker, pre-load filter lists (EasyList, EasyPrivacy, Anti-Blocker Blockers, and NoCoin), and even give you the option of importing your own – it's just turned off by default.

I am definitely being pedantic. :)
Score: 1 Votes (Like | Disagree)

Popular Stories

iOS 17 on Phone Feature

Gurman: iOS 17 to Provide Several 'Most Requested Features'

Sunday March 26, 2023 6:05 am PDT by
Apple changed the strategy for iOS 17 later in its development process to add several new features, suggesting that the update may be more significant than previously thought, Bloomberg's Mark Gurman reports. In January, Gurman said that iOS 17 could be a less significant update than iPhone updates in previous years due to the company's intense focus on its long-awaited mixed-reality...
dynamic island

iPhone 15 Dynamic Island to Include New Integrated Proximity Sensor

Friday March 24, 2023 12:27 am PDT by
This year, all iPhone 15 models will include Apple's Dynamic Island that unifies the pill and hole cutouts at the top of the display, but there will also be a material change to the feature that wasn't included in the iPhone 14 Pro models. According to a new tweet by Apple industry analyst Ming-Chi Kuo, the proximity sensor on the iPhone 15 series will be integrated inside the Dynamic Island ...
top stories 25mar2023

Top Stories: iPhone 15 Pro Design Leak, iOS 16.4 Coming Soon, and More

Saturday March 25, 2023 6:00 am PDT by
We're still almost six months away from the official unveiling of the iPhone 15 lineup, but it seems like every day we're learning more about what to expect from the next-generation models. Notably, this week gave us our clearest look yet at what appear to be some changes for the volume and mute control hardware. iOS 16.4 and associated releases are also right around the corner with some new ...
Hero0009

Best Apple Deals of the Week: Samsung's Smart Monitor M8 Gets Massive $250 Discount, Along With Year's Best AirPods Prices

Friday March 24, 2023 10:23 am PDT by
We saw a lot of great deals on Apple products and related accessories this week, including Samsung's iMac-like Smart Monitor M8 for $250 off, a 30 percent off spring sale at Anker, and the year's best prices on numerous AirPods models. All of these deals are still available to purchase right now, so we're recapping them and more below. Note: MacRumors is an affiliate partner with some of these ...
Steve Jobs Theater dusk

Apple Reportedly Demoed Mixed-Reality Headset to Executives in the Steve Jobs Theater Last Week

Sunday March 26, 2023 5:53 am PDT by
Apple showcased its mixed-reality headset to the company's top 100 executives in the Steve Jobs Theater last week, according to Bloomberg's Mark Gurman. In the latest edition of his "Power On" newsletter, Gurman explained that the "momentous gathering" is a "key milestone" ahead of the headset's public announcement planned for June. The event was intended to rally Apple's top members of...
apple mixed reality headset concept by david lewis and marcus kane

Some Apple Employees Seriously Concerned About Mixed-Reality Headset as Announcement Draws Closer

Sunday March 26, 2023 8:25 am PDT by
Some Apple employees are concerned about the usefulness and price point of the company's upcoming mixed-reality headset, The New York Times reports. Apple headset concept by David Lewis and Marcus Kane Initial enthusiasm around the device at the company has apparently become skepticism, according to eight current and former Apple employees speaking to The New York Times. The change of tone...
iphone 14 pro max deep purple feature purple

iPhone 15 Pro Rumor Recap: 10 New Features and Changes to Expect

Thursday March 23, 2023 6:42 am PDT by
While the iPhone 15 series is still around six months away from launching, there have already been plenty of rumors about the devices. Many new features and changes have been rumored for the iPhone 15 Pro and iPhone 15 Pro Max in particular. Below, we have recapped 10 changes rumored for iPhone 15 Pro models that are not expected to be available on the standard iPhone 15 and iPhone 15 Plus:A1...
iOS 16

iOS 16.4 Will Add These 8 New Features to Your iPhone

Sunday March 26, 2023 8:06 am PDT by
Following nearly six weeks of beta testing, iOS 16.4 is expected to be released to the public as soon as this week. The software update includes a handful of new features and changes for the iPhone 8 and newer. To install an iOS update, open the Settings app on the iPhone, tap General → Software Update, and follow the on-screen instructions. Below, we have recapped eight new features and...