Microsoft is testing built-in Adblock Plus integration in its mobile Edge browser available for both iOS and Android devices, reports The Verge.

With built-in Adblock Plus functionality, Edge browser users on iOS will not need to download a separate ad blocking app, which may attract more users to Microsoft's browser. Adblock Plus can be enabled in Microsoft Edge's settings, with no add-on app required.

microsoft edge ios
Google has built ad blocking into Chrome for Android devices, but it is somewhat limited and not available on iOS devices. As noted by The Verge, Adblock Plus is a more aggressive ad blocking option.

iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.

Adblock Plus is available in a beta capacity on both Android and iOS devices at the current time, with Microsoft planning to roll the feature out to all Edge for iOS and Android users in the near future.

Microsoft has made its Edge browser available across a range of devices, including iPhones, iPads, and Android devices in addition to Windows computers. The Edge browser includes syncing of favorites, passwords, and reading lists, along with a "Continue on PC" option for transferring what you're reading from the mobile Edge browser to the desktop.

Top Rated Comments

Brad9893 Avatar
96 months ago
iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
Score: 4 Votes (Like | Disagree)
Eminemdrdre00 Avatar
96 months ago
Didn’t know they had “ad blocking” apps for safari on iOS. Has anyone noticed any performance/speed drops when using any of these apps?
Since iOS 9! No issues with speed. In fact, it'll make Safari feel faster. 1Blocker is my favorite. I definitely recommend it.
Score: 3 Votes (Like | Disagree)
Mikey44 Avatar
96 months ago


I am definitely being pedantic. :)
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
Score: 2 Votes (Like | Disagree)
Brad9893 Avatar
96 months ago
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
The first step towards recovery is admitting you have a problem. :D
Score: 1 Votes (Like | Disagree)
Mikey44 Avatar
96 months ago
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Score: 1 Votes (Like | Disagree)
Brad9893 Avatar
96 months ago
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Yes, it does, but at the same time, ad blockers for Edge, Firefox, and Chrome (if you want "real" ad blocking) all necessitate the usage of an extension like uBlock Origin that was built using extension API's. Apple actually makes the ad blocker for you. So, I guess you could consider it "more native" in certain ways?

Opera's ad blocking is 100% native, though. They built the blocker, pre-load filter lists (EasyList, EasyPrivacy, Anti-Blocker Blockers, and NoCoin), and even give you the option of importing your own – it's just turned off by default.

I am definitely being pedantic. :)
Score: 1 Votes (Like | Disagree)

Popular Stories

M5 MacBook Pro

Apple Announces New 14-Inch MacBook Pro With M5 Chip

Wednesday October 15, 2025 6:07 am PDT by
Apple today updated the 14-inch MacBook Pro base model with its new M5 chip, which is also available in updated iPad Pro and Vision Pro models. In addition, the base 14-inch MacBook Pro can now be configured with up to 4TB of storage on Apple's online store, whereas the previous model maxed out at 2TB. However, the maximum amount of unified RAM available for this model remains 32GB. Like...
Apple iPad Pro hero M5

Apple Debuts New iPad Pro With M5 Chip, Faster Charging, and More

Wednesday October 15, 2025 6:16 am PDT by
Apple today announced the next-generation iPad Pro, featuring the custom-designed M5, C1X, and N1 chips. The M5 chip has up to a 10-core CPU, with four performance cores and six efficiency cores. It features a next-generation GPU with Neural Accelerator in each core, allowing the new iPad Pro to deliver up to 3.5x the AI performance than the previous model, and a third-generation ray-tracing ...
apple oct 2024 mac tease

Apple Expected to Announce These Two to Three Products 'This Week'

Sunday October 12, 2025 7:05 am PDT by
Apple plans to announce new products "this week," according to Bloomberg's Mark Gurman. Apple's "Mac Your Calendars" teaser last October In his Power On newsletter today, Gurman said the products set to be updated this week include the iPad Pro, Vision Pro, and "likely" the base 14-inch MacBook Pro, with all three likely to receive a spec bump with Apple's next-generation M5 chip. Gurman...
maxresdefault

Here's Everything Apple Announced Today

Wednesday October 15, 2025 3:54 pm PDT by
We didn't get a second fall event this year, but Apple did unveil updated products with a series of press releases that went out today. The M5 chip made an appearance in new MacBook Pro, Vision Pro, and iPad Pro models. Subscribe to the MacRumors YouTube channel for more videos. We've rounded up our coverage and highlighted the main feature changes for each device below. MacBook Pro M5...
joz macbook tease

Apple Teases Upcoming M5 MacBook Pro Launch: 'Something Powerful is Coming'

Tuesday October 14, 2025 11:59 am PDT by
Apple marketing chief Greg Joswiak today teased the launch of an upcoming product, saying "something powerful is coming" on social media. Subscribe to the MacRumors YouTube channel for more videos. A short animation accompanying Joswiak's teaser reveals a brief glimpse of a MacBook Pro along with the words "coming soon." The shape of the MacBook Pro is a V, which is the Roman numeral...
airpods max 2024 colors

AirPods Max 2: Everything We Know So Far

Tuesday October 14, 2025 8:43 am PDT by
Apple's AirPods Max have now been available for almost five years, so what do we know about the second-generation version? According to Apple supply chain analyst Ming-Chi Kuo, the new AirPods Max will be lighter than the current ones, but exactly how much is as yet known. The current AirPods Max weigh 0.85 pounds (386.2 grams), excluding the charging case, making it one of the heavier...
HomePod mini and Apple TV

Apple's Next Rumored Products: New HomePod Mini, Apple TV, and More

Thursday October 16, 2025 9:13 am PDT by
Apple on Wednesday updated the 14-inch MacBook Pro, iPad Pro, and Vision Pro with its next-generation M5 chip, but previous rumors have indicated that the company still plans to announce at least a few additional products before the end of the year. The following Apple products have at one point been rumored to be updated in 2025, although it is unclear if the timeframe for any of them has...
Vision Pro M5 Announcement

Apple Updates Vision Pro With M5 Chip, Dual Knit Band, and 120Hz Support

Wednesday October 15, 2025 6:14 am PDT by
Apple today updated the Vision Pro headset with its next-generation M5 chip for faster performance, and a more comfortable Dual Knit Band. The M5 chip has a 10-core CPU, a 10-core GPU with Neural Accelerators, and a 16-core Neural Engine, and we have confirmed the Vision Pro still has 16GB of RAM. With the M5 chip, the Vision Pro offers faster performance and longer battery life compared...
macbook pro blue

Apple's M5 MacBook Pro Imminent: What to Expect

Tuesday October 14, 2025 4:35 pm PDT by
Apple is going to launch a new version of the MacBook Pro as soon as tomorrow, so we thought we'd go over what to expect from Apple's upcoming Mac. M5 Chip The MacBook Pro will be one of the first new devices to use the next-generation M5 chip, which will replace the M4 chip. The M5 is built on TSMC's more advanced 3-nanometer process, and it will bring speed and efficiency improvements. ...
MacBook Pro M5 Screen

New MacBook Pro Does Not Include a Charger in the Box in Europe

Wednesday October 15, 2025 6:59 am PDT by
The new 14-inch MacBook Pro with an M5 chip does not include a charger in the box in European countries, including the U.K., Ireland, Germany, Italy, France, Spain, the Netherlands, Norway, and others, according to Apple's online store. In the U.S. and all other countries outside of Europe, the new MacBook Pro comes with Apple's 70W USB-C Power Adapter, but European customers miss out....