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Microsoft's Edge Browser for iOS Gaining Built-In Adblock Plus Functionality

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Microsoft is testing built-in Adblock Plus integration in its mobile Edge browser available for both iOS and Android devices, reports The Verge.

With built-in Adblock Plus functionality, Edge browser users on iOS will not need to download a separate ad blocking app, which may attract more users to Microsoft's browser. Adblock Plus can be enabled in Microsoft Edge's settings, with no add-on app required.

microsoft edge ios
Google has built ad blocking into Chrome for Android devices, but it is somewhat limited and not available on iOS devices. As noted by The Verge, Adblock Plus is a more aggressive ad blocking option.

iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.

Adblock Plus is available in a beta capacity on both Android and iOS devices at the current time, with Microsoft planning to roll the feature out to all Edge for iOS and Android users in the near future.

Microsoft has made its Edge browser available across a range of devices, including iPhones, iPads, and Android devices in addition to Windows computers. The Edge browser includes syncing of favorites, passwords, and reading lists, along with a "Continue on PC" option for transferring what you're reading from the mobile Edge browser to the desktop.

Tags: Microsoft, Microsoft Edge

Top Rated Comments

Brad9893 Avatar
Brad9893
100 months ago
iOS Safari users can, of course, install one of several ad block apps available in the iOS App Store, but there is no native ad blocking functionality in Safari.
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
Score: 4 Votes (Like | Disagree)
Eminemdrdre00 Avatar
Eminemdrdre00
100 months ago
Didn’t know they had “ad blocking” apps for safari on iOS. Has anyone noticed any performance/speed drops when using any of these apps?
Since iOS 9! No issues with speed. In fact, it'll make Safari feel faster. 1Blocker is my favorite. I definitely recommend it.
Score: 3 Votes (Like | Disagree)
Mikey44 Avatar
Mikey44
100 months ago


I am definitely being pedantic. :)
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
Score: 2 Votes (Like | Disagree)
Brad9893 Avatar
Brad9893
100 months ago
As long as you acknowledge it. ;)

I merely thought you might not know, now... I am the one who looks dumb. Haha, thanks for the good spirited post.
The first step towards recovery is admitting you have a problem. :D
Score: 1 Votes (Like | Disagree)
Mikey44 Avatar
Mikey44
100 months ago
I guess it depends on your definition of native. WebKit content blocking exists, and it is indeed built right into Safari – the third-party app is just needed to load filter lists into the content blocker.
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Score: 1 Votes (Like | Disagree)
Brad9893 Avatar
Brad9893
100 months ago
I think the fact that it requires a 3rd party app required to load the filter lists means that it's not native. Edge, Chrome, Firefox, and Opera each have the ability to block ads as well, but it's not considered 'native' if it involves a 3rd party app. Chrome started by adding a native 'Google' ad block to it's browser, and Edge is following suite by addigng a 'Microsoft' ad block. Safari doesn't offer that option, although it can be supported by 3rd parties.

Make sense?
Yes, it does, but at the same time, ad blockers for Edge, Firefox, and Chrome (if you want "real" ad blocking) all necessitate the usage of an extension like uBlock Origin that was built using extension API's. Apple actually makes the ad blocker for you. So, I guess you could consider it "more native" in certain ways?

Opera's ad blocking is 100% native, though. They built the blocker, pre-load filter lists (EasyList, EasyPrivacy, Anti-Blocker Blockers, and NoCoin), and even give you the option of importing your own – it's just turned off by default.

I am definitely being pedantic. :)
Score: 1 Votes (Like | Disagree)
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