Apple Store in Atlantic City, New Jersey Shutting Down

Apple is closing its Apple Store located in Atlantic City, New Jersey, which will affect 52 employees who currently work at the store and will need to be relocated, reports Bloomberg.

Apple has filed a Worker Adjustment and Retraining Notification with the state of New Jersey signaling its intention to shutter the store. It's not clear exactly when the store will be closed, as the store's website does not yet list a closing date and Today at Apple sessions continue to be available.


It is rare for Apple to shutter stores completely, and in a statement, an Apple spokesperson told Bloomberg that the closure was due to a "sharp decline in tourism." "We have made the difficult decision not to extend our lease," said the spokesperson.

Apple says that all of the store's employees will be offered other jobs within Apple. "We look forward to serving our Greater Atlantic City customers through our southern New Jersey, Delaware Valley, and Greater Philadelphia area stores," read Apple's statement.

The last store that Apple closed was located in Simi Valley, California, which Apple shut down in September 2017 due to low sales and issues with customer traffic.

Update: Apple's store page for the Atlantic City location now notes that June 30 will be the final day of operation.

Related Roundup: Apple Stores


Top Rated Comments

(View all)
Avatar
7 months ago
Surprised they even had one there. AC has been a dump for decades.
Rating: 13 Votes
Avatar
7 months ago
The mall the Apple store is in right now is basically a ghost town. Most of the stores have already closed up. I'm surprised they are still there
Rating: 10 Votes
Avatar
7 months ago

As an Apple investor, thank you Apple. Keep those profit margins nice and fat. There is absolutely no money to provide your AC-area customers a convenient service. Cut your losses and find a location with fatter wallets and more people.

Always look out for number one, Timmy- those invested in stock, not your products. You're about to be a trillion dollars company, and you won't get there unless you focus on only the markets with money. Those losing their jobs and customers who now have to drive will help us get that extra digit. You probably put a nail in that malls coffin, too.

Those of you fanboys who absolutely love personifying a multinational company... know the type of corporation you are personifying. They are not mom and pop. I don't personify Apple. I know what they are. And I want to ride that train to a trillion dollars at whatever cost.



Ha. Ha. The only Apple aspect you are invested in is making hyperbolic comments about it being evil. If you had stopped at your first paragraph it would have been a decent post...

But you had to transition into your fact-free fantasy world where Apple is somehow a villain for being a for-profit company. No profitable company builds stores exclusively for customer convenience. Not even Starbucks. They do it primarily to increase sales. Seems like 10 y.o. lemonade stand logic but maybe not. Yes, markets with money are where companies want to be because sales can't be made without buyers (who have money). In AC's case, it's rebirth hasn't panned out as projected. You erroneously opine that Apple's leaving will kill the shopping area. Thing is, Apple is one of the last to leave, not the first, not to mention major casinos that where shuttered for years.

It's never pleasant when layoffs happen but no company wants to close a location, admit failure there, and no employee rationally believes they have a guaranteed job.

So I'd say you need to find a more fact based rant for next time.
Rating: 10 Votes
Avatar
7 months ago

As an Apple investor, thank you Apple. Keep those profit margins nice and fat. There is absolutely no money to provide your AC-area customers a convenient service. Cut your losses and find a location with fatter wallets and more people.

Always look out for number one, Timmy- those invested in stock, not your products. You're about to be a trillion dollars company, and you won't get there unless you focus on only the markets with money. Those losing their jobs and customers who now have to drive will help us get that extra digit. You probably put a nail in that malls coffin, too.

Those of you fanboys who absolutely love personifying a multinational company... know the type of corporation you are personifying. They are not mom and pop. I don't personify Apple. I know what they are. And I want to ride that train to a trillion dollars at whatever cost.

Um, okaaaay. Apple Stores are the most profitable in the retail business when looked at by revenue per square foot but not even an Apple Store can single handedly prop up a dying shopping center.
Rating: 8 Votes
Avatar
7 months ago
As someone who lives 15 minutes away from here, it’s sad to see it go.

Granted I’ve only gone in twice in 8 years...

AC has been in a major downturn for many years (tourism, gambling, etc), there has been a major uptick in the past year. All casinos turned a profit 2018 YTD vs last five years.

There was no parking for this store. You either had to park at a casino (most were $10 during the week and up to $20 on the weekends). Or there was a lot a block away from the store that would let you stay for less than an hour for a few $$.

The “south jersey” store they refer to is an hour away (Marlton). So effectively, online shopping is the only feasible Apple store experience for those of us stuck in “south” south NJ.

AC truly is going through a revitalization. As a husband and father of two, expendable gambling money is non-existent. However, the restaurant scene is still quite good. Beaches, not so much (go to ventnor, longport, margate or ocean city). Revel is reopening under new owners, brand and name. Hard Rock is opening next month as well.

Stockton University just purchased a ton of real estate and is building an entire “island” campus (ventnor) less than a mile away from the soon to close Apple store. I’m surprised they didn’t wait another year as they would of had quite a bit of potential student clients.
Rating: 5 Votes
Avatar
7 months ago
Not surprising. Not sure what anyone sees in that town. After spending most summers in my life at Ocean City, Maryland, I was shocked to see how much of a dump Atlantic City was when I visited in 2004. The beaches are dirty and full of debris, and if you like the griminess of urban decay combined with that then you'll like visiting AC.
Rating: 5 Votes
Avatar
7 months ago
Atlantic City has been losing tourism for a very long time and without it there’s really not much of a normal base of shoppers.
Rating: 3 Votes
Avatar
7 months ago

Right but it's not just coming to AC it's going to be in any state that wants it including online. NJ has a short advantage since it's been planning for this day, but for a long view operation like Apple its analysis seems to have shown that wouldn't be enough. Once state legislatures, likely in conjunction with the pro leagues, get up to speed AC and LV will not have any advantage in the sports book market. But LV has long hedged it's bets there and doesn't rely on gambling tourism nearly as much as it once did. Plus LV is an Int'l destination. AC has a long, long, long way to get to that point.


Agreed.

Bringing sports gambling to NJ (there's been talk all along of a northern NJ location as well as AC) is not going to save AC, any more than bringing casinos to AC saved that city long-term. Still, I shudder to think what AC would be like today without the casinos. The problem is not whether the casino "experiment" was successful (it was, for a while), but whether it could be a long-term fix.

AC can't get to LV's position. There's little there that's unique enough to make it a national or international destination. Air travel essentially killed AC as a major resort destination for the Northeast. Why go to AC by car or rail when Miami was just an hour farther away by air?

I remember when NJ voters approved casino gaming. The only competition at the time was LV. However, it didn't take other states long to jump on the casino bandwagon - NJ basically proved to other states that the voters will say Yes. NJ's projections of recovery for the city were based on being the Eastern US's only gambling destination. More states piled in, then Native Americans finally found a way to make money from the invaders, spurring more states to approve gaming....

The LV we see today, with its over-the-top architecture, was driven by a need to rise above the new competition, built on the Orlando, FL model. There's just one Orlando, and one Las Vegas. Everything else is second-class, no matter how grand the individual casino resorts may be. The problem is in locating more than a handful of casino resorts in any one place. It's likely to stay that way - the market is too saturated.

Back to Apple... There's actually a fair amount of money in the area. The trouble is that none of it lives in AC proper. People who own or rent homes on the mainland or in neighboring beach communities don't go to AC to shop (or much of anything else, other than dine and gamble), and much of that monied population is seasonal. People who visit from the Philadelphia area, NY City, and Northern NJ are already well-served by Apple Stores. It's just a tough location, and I wish the folks who worked there well.
Rating: 2 Votes
Avatar
7 months ago
As an Apple investor, thank you Apple. Keep those profit margins nice and fat. There is absolutely no money to provide your AC-area customers a convenient service. Cut your losses and find a location with fatter wallets and more people.

Always look out for number one, Timmy- those invested in stock, not your products. You're about to be a trillion dollars company, and you won't get there unless you focus on only the markets with money. Those losing their jobs and customers who now have to drive will help us get that extra digit. You probably put a nail in that malls coffin, too.

Those of you fanboys who absolutely love personifying a multinational company... know the type of corporation you are personifying. They are not mom and pop. I don't personify Apple. I know what they are. And I want to ride that train to a trillion dollars at whatever cost.
Rating: 1 Votes
Avatar
7 months ago

As someone who lives 15 minutes away from here, it’s sad to see it go.

Granted I’ve only gone in twice in 8 years...

AC has been in a major downturn for many years (tourism, gambling, etc), there has been a major uptick in the past year. All casinos turned a profit 2018 YTD vs last five years.

There was no parking for this store. You either had to park at a casino (most were $10 during the week and up to $20 on the weekends). Or there was a lot a block away from the store that would let you stay for less than an hour for a few $$.

The “south jersey” store they refer to is an hour away (Marlton). So effectively, online shopping is the only feasible Apple store experience for those of us stuck in “south” south NJ.

AC truly is going through a revitalization. As a husband and father of two, expendable gambling money is non-existent. However, the restaurant scene is still quite good. Beaches, not so much (go to ventnor, longport, margate or ocean city). Revel is reopening under new owners, brand and name. Hard Rock is opening next month as well.

Stockton University just purchased a ton of real estate and is building an entire “island” campus (ventnor) less than a mile away from the soon to close Apple store. I’m surprised they didn’t wait another year as they would of had quite a bit of potential student clients.

I lived there in Marlton for 10 years, I moved to Atlanta because I could not find a job as designer there for nothing, even the crappy UPS store would not hire me lol, I finally was after years 3 and tenants I finally was able to sell my house at an incredible loss, but that’s the price you pay for living in SNJ, it is going down in flames...
Rating: 1 Votes
[ Read All Comments ]