Apple News May Expand Ways Publishers Can Sell Ads, Enable Micropayments
Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.
Ad Age reports that Apple eventually plans to allow publishers to use the ad tech they already employ on their sites, such as Google's DoubleClick for Publishers, to deliver third-party ads in the Apple News app.
The report, citing multiple unnamed publishers, claims Apple also plans to enable micropayment options so people can access articles "for cents at a time," but no specific details were provided.
The changes, which reportedly remain at least a few months away from being implemented, could lead to increased revenue for publishers, who in turn may find participating in Apple News to be more worthwhile.
"The bigger thing is they've now seen the light," said the top publishing exec, who was familiar with the plans but spoke on condition of anonymity. "Apple is acknowledging it can't force its ad technology into the marketplace and it makes more sense to allow standard ad serving."
Apple recently updated its Advertising Guide for Apple News to indicate that third-party ad tags can be used to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300x250, and IAB 728x90 ads on iOS 10.3 and above.
Apple News, which aggregates stories from multiple publishers, is currently available in the United States, Australia, and United Kingdom.
Popular Stories
Apple is expected to kick off 2025 by launching an all-new smart home hub, also referred to as a "command center," as early as March.
The hub is expected to feature around a six-inch display that can be attached to a tabletop base with a speaker, or mounted on a wall. The device is said to run a new "homeOS" operating system with a customizable widget-focused home screen, and it is expected...
Apple seeded the release candidate version of iOS 18.2 today, which means it's going to see a public launch imminently. Release candidates represent the final version of new software that will be provided to the public should no last minute bugs be found, and Apple includes release notes with the RC launch.
The iOS 18.2 release notes provide a look at all of the new features that are coming...
WhatsApp is set to end support for iOS versions older than iOS 15.1 from May next year, removing the chat platform's compatibility with several iPhone models in the process.
From May 5, 2025, WhatsApp will no longer be compatible with iPhone 5s, iPhone 6, and iPhone 6 Plus models. Users with those devices won't be able to access the encrypted chat service after the specified date unless they ...
The foldable smartphone market has stalled with customer interest in foldables waning, but that could change when Apple debuts a foldable iPhone, according to display analyst Ross Young.
In a report on the current foldable smartphone market, Young says that Apple is expected to "enter the foldable market" in the second half of 2026. Apple's "dominant position in flagship smartphones" could...
Despite being released over two years ago, Apple's AirPods Pro 2 continue to dominate the wireless earbud market. However, with the AirPods Pro 3 expected to launch sometime in 2025, anyone thinking of buying Apple's premium earbuds may be wondering if the next generation is worth holding out for.
Apart from their audio and noise-canceling performance, which are generally regarded as...
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch for 10 more months, there are already plenty of rumors about the devices.
An imaginative iPhone 17 Pro concept based on rumors
Below, we recap key changes rumored for the iPhone 17 Pro models so far:
Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro ...
WIRED today shared in an in-depth interview with Apple CEO Tim Cook, asking questions about AI, Vision Pro sales, pre-recorded keynotes, and more.
The wide-ranging interview covers Apple's pivot toward AI technology, including what Apple Intelligence features Cook finds most useful, Apple's partnership with OpenAI, and the environmental impact of AI. For example, WIRED asked Cook about...
