Apple News May Expand Ways Publishers Can Sell Ads, Enable Micropayments

by

Apple News attracts millions of monthly readers on iPhone and iPad, but some publishers have been reluctant to adopt the platform due to limited revenue and hassles placing ads alongside content. Fortunately for publishers, that could soon change.

apple news iphone ipad
Ad Age reports that Apple eventually plans to allow publishers to use the ad tech they already employ on their sites, such as Google's DoubleClick for Publishers, to deliver third-party ads in the Apple News app.

The report, citing multiple unnamed publishers, claims Apple also plans to enable micropayment options so people can access articles "for cents at a time," but no specific details were provided.

The changes, which reportedly remain at least a few months away from being implemented, could lead to increased revenue for publishers, who in turn may find participating in Apple News to be more worthwhile.

"The bigger thing is they've now seen the light," said the top publishing exec, who was familiar with the plans but spoke on condition of anonymity. "Apple is acknowledging it can't force its ad technology into the marketplace and it makes more sense to allow standard ad serving."

Apple recently updated its Advertising Guide for Apple News to indicate that third-party ad tags can be used to serve third-party Standard, Double, Large, MREC, Interstitial, IAB 300x250, and IAB 728x90 ads on iOS 10.3 and above.

Apple News, which aggregates stories from multiple publishers, is currently available in the United States, Australia, and United Kingdom.

Tag: Apple News Guide

Top Rated Comments

iapplelove Avatar
iapplelove
69 months ago
I've deleted Apple news a while back.
Score: 13 Votes (Like | Disagree)
69Mustang Avatar
69Mustang
69 months ago
"But fortunately that could change soon"

Not fortunately to any of us who use the service.
I dislike ads as much as anyone but understand that content creators need to get paid. Advertising seems to be the only viable revenue stream since the general public seems to have an aversion to paying for anything internet related. All advertising isn't bad, but the over the top, in your face, auto-playing, cannot avoid advertising drags all advertising down in the public eye. If Apple can curate the advertising to avoid the negative kinds, I think people would be more accepting.
Score: 7 Votes (Like | Disagree)
gsmornot Avatar
gsmornot
69 months ago
Its not the ad's themselves but the ad with the dog that I seem to click when scrolling. Somehow make it where I see the ad but less sensitive to the click so I can move down the page without opening the ad all the time. I have to focus where to touch so I miss that thing.
Score: 4 Votes (Like | Disagree)
macguru212 Avatar
macguru212
69 months ago
Not an Apple news fans... but I think there's a little too much advertising since iAd1 - some sites are ruined by videos, full screen ads, fake close boxes that open up new windows, etc, etc... Web browsing on an iPad was once a joy, now it really stinks. can't wait for iAd2 to force me back to a laptop.
Score: 4 Votes (Like | Disagree)
JRobinsonJr Avatar
JRobinsonJr
69 months ago
I dislike ads as much as anyone but understand that content creators need to get paid. Advertising seems to be the only viable revenue stream since the general public seems to have an aversion to paying for anything internet related. All advertising isn't bad, but the over the top, in your face, auto-playing, cannot avoid advertising drags all advertising down in the public eye. If Apple can curate the advertising to avoid the negative kinds, I think people would be more accepting.
Well said! I will concur that there should be some mechanism to reward publishers for the content. Even advertising is not inherently bad. My personal gripe is when you get 3-4 sentences of content buried in a full page of ads.

Here's a couple of options that I could be happy with.

1. A subscription to "Apple News" that would take care of MOST finances in the background. What would be an appropriate cost? I'm thinking the price of a daily newspaper plus a magazine. Maybe $10/month? My local paper (the Fort Worth Star Telegram) sells digital only subscriptions for $99/year. I would cheerfully pay that for a fully advertiser-free experience.

2. Up-Front Advertisement: read/watch an ad or 2... then get access for a short time.

3. In-line Advertisement: limited to 1 or 2 ads per page and no more than X (20%?) of the screen space.
Score: 3 Votes (Like | Disagree)
0003462 Avatar
0003462
69 months ago
What is the point of Apple News? To try and steer people away from Facebook? I follow the news but I can’t repmember the last time I launched this app. Seems pointless when I can get this stuff elsewhere.
I use it as a place to read the likes of MacRumors, 9to5Mac, MacStories, Outside, National Geographic rather than using Safari.
Score: 3 Votes (Like | Disagree)
Read All Comments

Popular Stories

USB C Over Lightning Feature

EU Passes Law to Switch iPhone to USB-C by End of 2024

Tuesday October 4, 2022 3:30 am PDT by
The European Parliament today voted overwhelmingly in favor of enforcing USB-C as a common charging port across a wide range of consumer electronic devices, including the iPhone and AirPods, by the end of 2024. The proposal, known as a directive, forces all consumer electronics manufacturers who sell their products in Europe to ensure that a wide range of devices feature a USB-C port. This...
Read Full Article • 401 comments
General iOS 16 Feature Yellow

10 New iOS 16 Features Coming Later This Year

Monday October 3, 2022 2:41 pm PDT by
iOS 16 was released to the public three weeks ago with a customizable Lock Screen, the ability to edit iMessages, improvements to Focus modes, and much more. And in the coming months, iPhone and iPad users have even more new features to look forward to. We've rounded up 10 new features coming to the iPhone and iPad later this year, according to Apple. Many of the features are part of iOS...
Read Full Article • 95 comments
magsafe charger orange

Apple Releases New MagSafe Charger Firmware

Tuesday October 4, 2022 12:09 pm PDT by
Apple today released updated firmware for the MagSafe Charger that is designed to work with the iPhone 12 and later and the AirPods Pro 2. The new firmware is version 10M1821, up from the prior 10M229 firmware. Note that in the Settings app, you'll see a different version number than the firmware number, with the update displayed as version 255.0.0.0 (the prior firmware was 247.0.0.0). The...
Read Full Article • 132 comments
maxresdefault

Video: AirPods Pro 2 vs. Bose QuietComfort II

Monday October 3, 2022 12:50 pm PDT by
Apple on September 23 officially launched the second-generation version of the AirPods Pro, introducing updated Active Noise Cancellation, Adaptive Transparency, improved sound, and more. Right around the same time, Bose introduced new QuietComfort II earbuds with many similar features, so we thought we'd compare the two to see which has the edge. Subscribe to the MacRumors YouTube channel for ...
Read Full Article • 90 comments
iOS 16

Apple Preparing iOS 16.0.3 With More Bug Fixes Following iPhone 14 Launch

Monday October 3, 2022 7:53 am PDT by
iOS 16.0.2 was released last month with several bug fixes for iPhone 14 issues, excessive copy and paste permission prompts, and more. Now, evidence suggests that Apple is planning to release iOS 16.0.3 with additional bug fixes. Evidence of an upcoming iOS 16.0.3 software update has shown up in MacRumors analytics logs, which have been a reliable indicator in the past. There are several...
Read Full Article • 105 comments
ipad pro m1 feature

Gurman: Apple Event This October Remains Unlikely, No Touch ID for iPhone 15

Sunday October 2, 2022 6:41 am PDT by
Apple is developing new iPad Pro, Mac, and Apple TV models, and at least some of these products will be released in October, according to Bloomberg's Mark Gurman. However, Gurman continues to believe that Apple is unlikely to hold an event this month. In the latest edition of his Power On newsletter, Gurman said "the big iPhone 14 unveiling last month was probably it for Apple in 2022 in...
Read Full Article • 189 comments
General YouTube Feature 1

You May Soon Need to Be a YouTube Premium Subscriber to Watch 4K Videos

Monday October 3, 2022 4:29 am PDT by
YouTube may make watching videos in 4K quality on the platform exclusive to only YouTube Premium subscribers, according to screenshots posted by users on Twitter and Reddit. On Reddit (1,2) and Twitter, some users have started to recently notice that on iOS, and presumably across other platforms also, YouTube is now saying that in order to watch videos in 4K, the user must be a paying...
Read Full Article • 272 comments
Apple SIM Card

Apple SIM No Longer Available for Activating New Cellular Data Plans on iPads

Sunday October 2, 2022 8:04 am PDT by
As of October 1, Apple SIM is no longer available for activating new cellular data plans on supported iPad models, according to an Apple support document. Introduced in 2014, the Apple SIM was designed to allow iPad users to activate cellular data plans from multiple carriers around the world. Initially, the Apple SIM was a physical nano-SIM card, but it was embedded inside later iPad Pro...
Read Full Article • 65 comments