Apple's Beats brand in April unveiled the Powerbeats Pro, a redesigned wire-free version of its popular fitness-oriented Powerbeats earbuds.
Snapchat Rolls Out First TrueDepth-Enhanced AR Lenses for iPhone X Users
Snapchat today began implementing Apple's TrueDepth camera technology in its Lenses selfie feature for the first time. The silent update means iPhone X owners who use Snapchat will see augmented reality masks pop up in the app that make use of Apple's advanced facial mapping technology to superimpose the mask onto the user's face more realistically and track motion more accurately.
Apple first demoed the AR Snapchat Lenses at its iPhone X event last year, as part of its on-stage TrueDepth technology unveiling. Apple's Animojis work using the TrueDepth camera. Face ID also uses its structured-light technique to project a pattern of 30,000 laser dots onto a user's face and measure the distortion to generate an accurate 3D image for authentication.
Apple says the Face ID mathematical image data is encrypted upon generation and never leaves the smartphone's Secure Enclave. Third-party app developers are however able to access TrueDepth's visual face maps separately, including a live read-out of 52 micro-movements in the eyelids, mouth, and other features. At the same time, Apple explicitly forbids this data being exploited for user profiling or ad marketing purposes, but that hasn't stopped privacy advocates and some developers from raising concerns about third-party app access to the TrueDepth Camera.
At present there are three Lenses that utilize TrueDepth, demonstrating closer tracking of facial expressions and head movement. Snapchat says the TrueDepth camera also lets it blur the background and more accurately apply small details and 3D objects, which reflect and react to ambient lighting to project shadows and add highlights. The TrueDepth Lenses only appear for iPhone X owners and more of the AR masks are likely to appear periodically in the future.
Snapchat is a free download for iPhone and iPad from the App Store. [Direct Link]
Apple first demoed the AR Snapchat Lenses at its iPhone X event last year, as part of its on-stage TrueDepth technology unveiling. Apple's Animojis work using the TrueDepth camera. Face ID also uses its structured-light technique to project a pattern of 30,000 laser dots onto a user's face and measure the distortion to generate an accurate 3D image for authentication.
Apple says the Face ID mathematical image data is encrypted upon generation and never leaves the smartphone's Secure Enclave. Third-party app developers are however able to access TrueDepth's visual face maps separately, including a live read-out of 52 micro-movements in the eyelids, mouth, and other features. At the same time, Apple explicitly forbids this data being exploited for user profiling or ad marketing purposes, but that hasn't stopped privacy advocates and some developers from raising concerns about third-party app access to the TrueDepth Camera.
At present there are three Lenses that utilize TrueDepth, demonstrating closer tracking of facial expressions and head movement. Snapchat says the TrueDepth camera also lets it blur the background and more accurately apply small details and 3D objects, which reflect and react to ambient lighting to project shadows and add highlights. The TrueDepth Lenses only appear for iPhone X owners and more of the AR masks are likely to appear periodically in the future.
Snapchat is a free download for iPhone and iPad from the App Store. [Direct Link]
Related Roundup: iPhone X
[ 95 comments ]
Top Rated Comments
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16 months ago
to superimpose the mask
Only for 13 year old girls.
I have no use for this rubbish.
16 months ago
Ditto!
More garbage, what happened to you Apple? SAD.
16 months ago
I’m so glad I couldn’t care less about Snapchat.
You could. If you couldn't care less you wouldn't bother taking the time to comment. ;)
16 months ago
Ditto!
More garbage, what happened to you Apple? SAD.
16 months ago
At last! My self centred attention seeking lifestyle will love this. As will all my “friends” be impressed with me when they see me with funny things stuck on my face - like before. But more realistic. And that. Pass me the £1250 please Parents so I can truly fulfil and truly justify the reason for my existence on this earth.
16 months ago
Contrary to popular belief, technology can be used to have fun... Not every feature needs to be some super ultra pro only version that only "professionals" will use... No I don't use snapchat and have zero need for this, but my god... Let people have some fun...
16 months ago
Only for 13 year old girls.
I have no use for this rubbish.
You don’t have a use for it, yet you had to come here and waste your time bashing it. Besides, the world doesn’t revolve around you buddy.
16 months ago
Oh, man thank you snapchat :rolleyes:, now my kids will be bugging me even more for an iPhone X (and no they won't get one).
16 months ago
Only for 13 year old girls.
I have no use for this rubbish.
[ Read All Comments ]
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