The Weeknd's New Single Streamed Nearly Twice as Many Times on Apple Music Than Spotify [Updated]

by

The Weeknd's new single "Call Out My Name" was streamed 6 million times in its first 24 hours of release on Apple Music last Friday, March 30. As a comparison, Apple Music's streams of the song nearly doubled Spotify's 3.5 million streams in the same 24-hour period.

As reported by The Verge today, Apple Music's numbers on the new song are impressive given the context of Spotify's advertising push for The Weeknd's new album "My Dear Melancholy." On Friday, Spotify debuted two exclusive videos from the album, one of which was for "Call Out My Name." The Weeknd also tagged Spotify in multiple Instagram posts focusing on the new videos after the album dropped.


Still, Apple Music beat out Spotify for the single's streams on Friday, and in total Apple's service managed over 26 million streams for the full My Dear Melancholy album.

Apple Music has seemingly cracked the streaming formula when it comes to hip-hop and R&B, despite a sizable disadvantage in users compared to Spotify. While Apple Music isn’t the dominant service when it comes to subscribers, it’s quickly becoming the leader when it comes to engagement — at least when it comes to the world’s biggest genre — and that can’t be overlooked.

In March 2017, Drake's "More Life" album streamed 29 million more times on Apple Music than on Spotify in its first 24 hours of launch. Later in the fall, Post Malone dropped his single "Rockstar" and quickly broke Apple Music records with over 25 million streams in one week, grabbing 56 percent of the first week streams of the song in the United States.

At the time, Apple Music head of artist curation Carl Chery said that the company repeatedly wins the streaming game on songs like "Rockstar" because it's "ahead of the curve on them."

“A lot of times on those records where we outperform is because we’re ahead of the curve on them, Chery says.” Chery told me he heard "Rockstar" before it was released and knew immediately that it would be a hit, allowing Apple to move fast and add it to the relevant playlists in the first week. “And to a point, Apple Music becomes the destination where people want to hear that particular record,” Chery said.

In terms of paying subscribers, Apple Music had 38 million worldwide as of March 2018, and Spotify had 71 million as of February 2018. Spotify also has a free, ad-supported tier, giving it over 159 million listeners overall around the world.

The latest addition to Apple Music launched last week in the form of an overhauled music videos section, where subscribers can stream continuous video playlists, watch exclusive videos, and browse a deep back catalog of video content.

Update: Spotify now claims that streams of "Call Out My Name" reached 7.5 million in its first 24 hours of release, while the full "My Dear Melancholy" album was streamed 29 million times, surpassing Apple Music on both counts. The Verge asked The Weeknd's label, Republic Records, for the single's streaming numbers again, but instead of the previous 3.5 million number, the label said it was streamed 6.5 million times on Friday, which is still one million less than Spotify's claims. It remains unclear which number is accurate.

Top Rated Comments

(View all)
Avatar
31 months ago
Not surprising. Apple Music is fine if all you want to listen to is on the radio, but if that's all you want, you can stream radio stations for free - why bother paying for AM? Eh, you're too dumb to listen to anything not on the radio, so it shouldn't surprise me that you're too dumb to realize you can get it for free.

Spotify's appeal comes out of its insane ability to give you obscure songs that have fewer than 1000 total plays worldwide that you love.
Score: 12 Votes (Like | Disagree)
Avatar
31 months ago
does this band know they spelled weekend wrong?
Score: 11 Votes (Like | Disagree)
Avatar
31 months ago
Apparently, Apple has a larger hip hop / rap clientele.
Score: 8 Votes (Like | Disagree)
Avatar
31 months ago
Not surprising especially since each time I launch Apple Music on my iPhone they're always suggesting hip-hop/rap playlists on the "for you" section. Spotify on the other hand, they actually suggest playlists for music that more closely represent what I listen to on a daily basis (I do listen to hip-hop/rap, but not every single day).
Score: 8 Votes (Like | Disagree)
Avatar
31 months ago
"Too much Hip-Hop/Rap on Apple Music and Beats 1"
"Spotify is SO much better! Discover recommendations FTW!"
"Who cares? What I want to know is when the new Macs are coming"
"Modern music sucks so much."

There, saved you guys time.
Score: 7 Votes (Like | Disagree)
Avatar
31 months ago
I get much better discovery on Spotify. Apple Music is so convoluted and it’s mostly the fault of iTunes being an app from the Byzantine empire.
Score: 6 Votes (Like | Disagree)

Top Stories

iPhone Maker Foxconn Says China's 'Days as the World's Factory Are Done'

Wednesday August 12, 2020 7:55 am PDT by
China will no longer be the world's manufacturing epicenter going forward, according to Apple's largest supply chain partner Foxconn, which has been gradually expanding its operations in other countries amid the U.S.-China trade war. "No matter if it's India, Southeast Asia or the Americas, there will be a manufacturing ecosystem in each," said Foxconn chairman Young Liu, according to Bloombe...

Leaker Jon Prosser: Apple Watch and iPad Launching in September, iPhone 12 Event to Take Place in October

Wednesday August 12, 2020 4:31 pm PDT by
Apple last month confirmed that this year's iPhone 12 models will launch outside of their normal September timeframe and will be "available a few weeks later," which has led to speculation about when an event might be held. Leaker Jon Prosser, who sometimes shares accurate knowledge of Apple's plans, today said that Apple will hold its iPhone 12 event during the week of October 12, with...

Apple Removes Fortnite From App Store [Update: Epic Files Lawsuit Against Apple]

Thursday August 13, 2020 11:58 am PDT by
Just hours after Epic Games introduced a new direct payment option for Fortnite that skirts Apple's in-app purchase rules, Apple has pulled the Fortnite app from the App Store. Fortnite is no longer available for download on the iPhone or the iPad, and Apple provided a statement to MacRumors on Fortnite's removal:Today, Epic Games took the unfortunate step of violating the App Store...

Apple to Launch Bundled Subscription Services Called 'Apple One'

Thursday August 13, 2020 3:41 am PDT by
Apple will launch a new range of subscription service bundles called "Apple One" as soon as October, according to a new report by Bloomberg's Mark Gurman. The series of bundles would allow customers to subscribe to several Apple digital services together. This is expected to result in a lower monthly price than when the services are subscribed to individually. Bloomberg reports that the...

Apple Releases iOS and iPadOS 13.6.1 With Fix for Storage Issue and Green Tinted Displays

Wednesday August 12, 2020 1:31 pm PDT by
Apple today released iOS and iPadOS 13.6.1, minor updates that come a month after the release of the iOS 13.6 update with Car Keys and Audio Apple News+ stories. The iOS and ‌iPadOS‌ 13.6.1 updates are available on all eligible devices over-the-air in the Settings app. To access the updates, go to Settings > General > Software Update. iOS 13.6.1 addresses an issue that could cause...

Apple Begins Selling Refurbished 2020 13-inch MacBook Pro Models

Friday August 14, 2020 4:22 am PDT by
Apple has begun selling discounted refurbished 2020 13-inch MacBook Pro models through its online store in the United States for the first time, with up to $200 savings available on some base configurations compared to brand new models. Currently, Apple's refurbished options for the latest 13-inch MacBook Pro lineup are limited to models with the 8th-generation Intel Core i5 and Core i7...

Apple Releases macOS Catalina 10.15.6 Supplemental Update With Virtualization Bug Fix

Wednesday August 12, 2020 1:20 pm PDT by
Apple today released a supplemental update for macOS Catalina 10.15.6, with the update coming a month after the original launch of macOS Catalina 10.15.6. The ‌‌macOS Catalina‌‌ 10.15.6 Supplemental Update can be downloaded from the Mac App Store using the Update feature in the System Preferences app. According to Apple's release notes, the update fixes a problem that could cause...

Samsung's Galaxy Buds Live vs. Apple's AirPods Pro

Thursday August 13, 2020 1:48 pm PDT by
Samsung last week unveiled new flagship smartphones and the new bean-shaped Galaxy Buds Live, a set of wireless earbuds with Active Noise Cancellation that are designed to rival Apple's AirPods Pro. We got a set of the new Galaxy Buds Live and compared them to the AirPods Pro in our latest YouTube video. Subscribe to the MacRumors YouTube channel for more videos. Priced at $179, the Galaxy...

iPad Pro Keyboard Comparison: Logitech's $160 Folio Touch vs. Apple's $300 Magic Keyboard

Tuesday August 11, 2020 2:11 pm PDT by
Logitech recently debuted the Folio Touch, a keyboard and trackpad case designed for the 11-inch iPad Pro that serves as an alternative to the Magic Keyboard. In our latest YouTube video, we compare the $160 Folio Touch to Apple's $300 Magic Keyboard to see which is better. Subscribe to the MacRumors YouTube channel for more videos. Logitech is selling the Folio Touch for $160, while Apple's...

Spotify Sides With Epic Games in Battle Against Apple's App Store Fees

Thursday August 13, 2020 2:32 pm PDT by
Spotify, which has also faced off with Apple over Apple's App Store policies and fees, today weighed in on Epic Games' fight with Apple over Fortnite's removal from the App Store. Unsurprisingly, Spotify has sided with Epic Games, applauding Epic's decision to "take a stand against Apple." From a statement provided to Recode's Peter Kafka:We applaud Epic Games' decision to take a stand...