Apple Adds New 'Music Videos' Section to Apple Music Ahead of iOS 11.3 Release

Apple this morning added a new Music Videos section to its Apple Music streaming service for $9.99 monthly subscribers.


The new section is accessed by way of the Browse panel in iTunes on macOS and iOS 11, and is currently showcasing several music videos that have been available on the service for some time, along with Apple Music exclusives from the likes of Kylie Minogue and Beck. A curated "Today's Video Hits" playlist and artist spotlight on Taylor Swift are also featured.

Word of new music video content for Apple Music subscribers came via Apple when it outlined many of the upcoming changes in iOS 11.3 in a preview announcement at the beginning of the year.

The company said Apple Music would "soon be the home for music videos," allowing subscribers to stream all the music videos they want without ads, as well as view and create music video playlists. Users can also expect regularly updated editorial and music video recommendations from Apple, based on the user's music tastes.


We're still waiting for the official release of iOS 11.3 to drop. Several beta versions of iOS 11.3 have been made available to developers and public testers since Apple's preview announcement, but the new Apple Music video category has been introduced separately and is already appearing for a lot of iPhone and iPad users running iOS 11.2.6 and for Mac users with iTunes 12.7 or later installed.

Top Rated Comments

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34 months ago
Someone should make a Cable channel with music videos on it.

I think someone tried it in 1981, and it apparently failed, as there aren't music videos on it anymore.

Score: 14 Votes (Like | Disagree)
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34 months ago

wow so revolutionary

Stop moaning
Score: 7 Votes (Like | Disagree)
Avatar
34 months ago

Try YouTube. It's great! ;)

Actually YouTube is very far from great: I'm allergic to commercials (no commercials on Apple Music is another great feature), quality of music videos can differ vastly - some of it looks like a poor VCR copy.
Score: 6 Votes (Like | Disagree)
Avatar
34 months ago
How sweet of them.
Score: 4 Votes (Like | Disagree)
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34 months ago

Availability of Music Videos to start with was one of the reasons I signed up to Apple Music instead of Spotify. And lately they have been greatly increasing the selection of older videos. However, there is still classics missing like like Joan Jett's “I Love Rock’n’Roll” and "Bad Reputation". Other more obscure ones like Rainer Maria “Catastrophe Keeps Us Together” are not on Apple Music or even the iTunes Store - but all of it video and audio are on YouTube.

YouTube aka Google seems to be immune to rights issues. My guess is that Google simply publishes anything until they get sued and lose in court. Apple doesn’t publish unless they have permission ahead of time. Should we be urging Apple to start behaving like Google? Or at least take a much more active approach in getting rights? Amazon also happily sells the OOP CDs

I also like the music video aspect. I was just browsing this on Apple TV and they have video playlists. I was checking out one of the classic hard rock ones and it was a pretty decent mix. It will be cool to sit and watch these like as if I was watching MTV growing up before they went to crap. I hope you can make customized video playlists like you can with music that would be great.
Score: 3 Votes (Like | Disagree)
Avatar
34 months ago

Availability of Music Videos to start with was one of the reasons I signed up to Apple Music instead of Spotify. And lately they have been greatly increasing the selection of older videos. However, there is still classics missing like like Joan Jett's “I Love Rock’n’Roll” and "Bad Reputation". Other more obscure ones like Rainer Maria “Catastrophe Keeps Us Together” are not on Apple Music or even the iTunes Store - but all of it video and audio are on YouTube.

YouTube aka Google seems to be immune to rights issues. My guess is that Google simply publishes anything until they get sued and lose in court. Apple doesn’t publish unless they have permission ahead of time. Should we be urging Apple to start behaving like Google? Or at least take a much more active approach in getting rights? Amazon also happily sells the OOP CDs

No..it’s nice to have a company that at least try’s to respect the artist. A lot goes into music and videos. Maybe Apple should have an active portal where people can request videos that are old or under the radar and go about getting the rights to stream it the right way?
Score: 3 Votes (Like | Disagree)

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