Apple Adds New 'Music Videos' Section to Apple Music Ahead of iOS 11.3 Release

Apple this morning added a new Music Videos section to its Apple Music streaming service for $9.99 monthly subscribers.

IMG B43E80D748B7 1
The new section is accessed by way of the Browse panel in iTunes on macOS and iOS 11, and is currently showcasing several music videos that have been available on the service for some time, along with Apple Music exclusives from the likes of Kylie Minogue and Beck. A curated "Today's Video Hits" playlist and artist spotlight on Taylor Swift are also featured.

Word of new music video content for Apple Music subscribers came via Apple when it outlined many of the upcoming changes in iOS 11.3 in a preview announcement at the beginning of the year.

The company said Apple Music would "soon be the home for music videos," allowing subscribers to stream all the music videos they want without ads, as well as view and create music video playlists. Users can also expect regularly updated editorial and music video recommendations from Apple, based on the user's music tastes.


We're still waiting for the official release of iOS 11.3 to drop. Several beta versions of iOS 11.3 have been made available to developers and public testers since Apple's preview announcement, but the new Apple Music video category has been introduced separately and is already appearing for a lot of iPhone and iPad users running iOS 11.2.6 and for Mac users with iTunes 12.7 or later installed.

Related Forum: iOS 11

Top Rated Comments

JeffyTheQuik Avatar
54 months ago
Someone should make a Cable channel with music videos on it.

I think someone tried it in 1981, and it apparently failed, as there aren't music videos on it anymore.

Score: 14 Votes (Like | Disagree)
dan9700 Avatar
54 months ago
wow so revolutionary
Stop moaning
Score: 7 Votes (Like | Disagree)
Ted13 Avatar
54 months ago
Try YouTube. It's great! ;)
Actually YouTube is very far from great: I'm allergic to commercials (no commercials on Apple Music is another great feature), quality of music videos can differ vastly - some of it looks like a poor VCR copy.
Score: 6 Votes (Like | Disagree)
rmoliv Avatar
54 months ago
How sweet of them.
Score: 4 Votes (Like | Disagree)
Godzilla71 Avatar
54 months ago
Availability of Music Videos to start with was one of the reasons I signed up to Apple Music instead of Spotify. And lately they have been greatly increasing the selection of older videos. However, there is still classics missing like like Joan Jett's “I Love Rock’n’Roll” and "Bad Reputation". Other more obscure ones like Rainer Maria “Catastrophe Keeps Us Together” are not on Apple Music or even the iTunes Store - but all of it video and audio are on YouTube.

YouTube aka Google seems to be immune to rights issues. My guess is that Google simply publishes anything until they get sued and lose in court. Apple doesn’t publish unless they have permission ahead of time. Should we be urging Apple to start behaving like Google? Or at least take a much more active approach in getting rights? Amazon also happily sells the OOP CDs
I also like the music video aspect. I was just browsing this on Apple TV and they have video playlists. I was checking out one of the classic hard rock ones and it was a pretty decent mix. It will be cool to sit and watch these like as if I was watching MTV growing up before they went to crap. I hope you can make customized video playlists like you can with music that would be great.
Score: 3 Votes (Like | Disagree)
Bswails Avatar
54 months ago
Availability of Music Videos to start with was one of the reasons I signed up to Apple Music instead of Spotify. And lately they have been greatly increasing the selection of older videos. However, there is still classics missing like like Joan Jett's “I Love Rock’n’Roll” and "Bad Reputation". Other more obscure ones like Rainer Maria “Catastrophe Keeps Us Together” are not on Apple Music or even the iTunes Store - but all of it video and audio are on YouTube.

YouTube aka Google seems to be immune to rights issues. My guess is that Google simply publishes anything until they get sued and lose in court. Apple doesn’t publish unless they have permission ahead of time. Should we be urging Apple to start behaving like Google? Or at least take a much more active approach in getting rights? Amazon also happily sells the OOP CDs
No..it’s nice to have a company that at least try’s to respect the artist. A lot goes into music and videos. Maybe Apple should have an active portal where people can request videos that are old or under the radar and go about getting the rights to stream it the right way?
Score: 3 Votes (Like | Disagree)

Popular Stories

apple ar headset concept 1

Apple's Headset Said to Feature 14 Cameras Enabling Lifelike Avatars, Jony Ive Has Remained Involved With Design

Friday May 20, 2022 6:50 am PDT by
Earlier this week, The Information's Wayne Ma outlined struggles that Apple has faced during the development of its long-rumored AR/VR headset. Now, in a follow-up report, he has shared several additional details about the wearable device. Apple headset render created by Ian Zelbo based on The Information reporting For starters, one of the headset's marquee features is said to be lifelike...
iPhone 14 Purple Lineup Feature

Will the iPhone 14 Be a Disappointment?

Saturday May 21, 2022 9:00 am PDT by
With around four months to go before Apple is expected to unveil the iPhone 14 lineup, the overwhelming majority of rumors related to the new devices so far have focused on the iPhone 14 Pro, rather than the standard iPhone 14 – leading to questions about how different the iPhone 14 will actually be from its predecessor, the iPhone 13. The iPhone 14 Pro and iPhone 14 Pro Max are expected...
sony headphones 1

Sony's New WH-1000XM5 Headphones vs. Apple's AirPods Max

Friday May 20, 2022 12:18 pm PDT by
Sony this week came out with an updated version of its popular over-ear noise canceling headphones, so we picked up a pair to compare them to the AirPods Max to see which headphones are better and whether it's worth buying the $400 WH-1000XM5 from Sony over Apple's $549 AirPods Max. Subscribe to the MacRumors YouTube channel for more videos. First of all, the AirPods Max win out when it comes ...
studio display 3

Apple's Rumored 27-Inch Mini-LED Display Now Said to Launch in October

Friday May 20, 2022 8:07 am PDT by
Apple now plans to release a new 27-inch display with mini-LED backlighting in October due to the Shanghai lockdown, which has resulted in production of the display being delayed, according to display industry consultant Ross Young. In a tweet, Young said Apple is in the process of moving production of the display from Quanta Computer to a different supplier and/or location, resulting in a...
HomePodandMini feature green

Kuo: Apple to Release New HomePod in Late 2022 or Early 2023

Friday May 20, 2022 8:55 am PDT by
Apple is working on an updated version of the HomePod that could come in the fourth quarter of 2022 or the first quarter of 2023, according to Apple analyst Ming-Chi Kuo. Kuo says that there "may not be much innovation in hardware design" for the new HomePod, and there is no word on what size the device will be and if it will be a HomePod mini successor or a larger speaker. Apple would ...
airtag purple

Best Apple Deals of the Week: Save on AirTag, AirPods 3, and iPads

Friday May 20, 2022 8:01 am PDT by
Solid markdowns on the AirTag, AirPods 3, and a few iPad models were introduced this week, and below you'll find all of the best deals of the past few days that are still available to purchase. AirTag Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. What's the...