Apple CEO Tim Cook attended the annual China Development Forum in Beijing on Saturday, during which he called for stronger data privacy regulations following the "dire" Facebook and Cambridge Analytica scandal (via Bloomberg). Last week, it was revealed that the social network let Cambridge Analytica amass data on 50 million Facebook users without their consent, in an effort to target messages to voters during the 2016 presidential election.

Bloomberg tim cook

Photo of Tim Cook by Giulia Marchi via Bloomberg

On the topic, Cook called for "well-crafted regulation" to protect users:

“I think that this certain situation is so dire and has become so large that probably some well-crafted regulation is necessary,” Cook said after being asked if the use of data should be restricted in light of the Facebook incident. “The ability of anyone to know what you’ve been browsing about for years, who your contacts are, who their contacts are, things you like and dislike and every intimate detail of your life -- from my own point of view it shouldn’t exist.”

Cook went on by stating that Apple has "worried for a number of years" that something like the recent Facebook data scandal might happen. "Unfortunately that prediction has come true more than once," he said.

“We’ve worried for a number of years that people in many countries were giving up data probably without knowing fully what they were doing and that these detailed profiles that were being built of them, that one day something would occur and people would be incredibly offended by what had been done without them being aware of it,” he said. “Unfortunately that prediction has come true more than once.”

A #DeleteFacebook campaign arose quickly on Twitter following news of Cambridge Analytica's actions, which WhatsApp co-founder Brian Acton took part in. Facebook CEO Mark Zuckerberg made an official statement on the events this past week, saying that the company has "a responsibility to protect your data," and that if it can't "then we don't deserve to serve you." He continued, "We also made mistakes, there's more to do, and we need to step up and do it."

Repercussions have begun to hit Facebook, including a lawsuit from Facebook shareholder Fan Yuan, who alleged the company had some knowledge of Cambridge Analytica's data siphoning and made "materially false and/or misleading" claims regarding Facebook's handling of user data. The first step Facebook has taken to attempt to address the issue is a new tool at the top of the News Feed which will let people see which apps have their info and offer up an easy way to revoke permissions.

In other topics at the Beijing forum on Saturday, Tim Cook also briefly touched upon the recent decision by President Trump to place tariffs on Chinese goods. Although the details on the tariffs have yet to be finalized by the U.S. government, Cook said: "The countries that embrace openness do exceptional and the countries that don't, don't...It's not a matter of carving things up between sides. I'm going to encourage that calm heads prevail."

Note: Due to the political nature of the discussion regarding this topic, the discussion thread is located in our Politics, Religion, Social Issues forum. All forum members and site visitors are welcome to read and follow the thread, but posting is limited to forum members with at least 100 posts.

Top Rated Comments

sirozha Avatar
100 months ago
How about removing integration with FaceBook from macOS, Tim?

Ten years ago I said that FaceBook was the worst invention the 21st century. Now ten years later, people are realizing that the thousands of hours of their lives they have wasted on FaceBook have been methodically harvested and organized into actionable data. So, it's a double whammy: folks have wasted thousands of hours and have turned themselves into a product that FaceBook is now marketing and selling to the highest bider. The sad part is that this cannot be undone.
Score: 25 Votes (Like | Disagree)
mtneer Avatar
100 months ago
Does that mean he is now willing to walk his talk and pull back iCloud data from the hands of the Chinese?
Score: 16 Votes (Like | Disagree)
east85 Avatar
100 months ago
Does that mean he is now willing to walk his talk and pull back iCloud data from the hands of the Chinese?
“From my American mindset, I believe strongly in freedom. They are at the core of what being an American is. But I also know that every country in the world decides their laws and regulations,” Cook said at the Fortune Global Forum in China in December in front of an audience of business executives from around the world.

“Your choice is—do you participate, or do you stay on the sideline and yell how things should be? My view is that you show up and you participate, because nothing ever changes from sidelines,” Cook said.


While the situation is obviously not ideal in China, I think he's in the right here. You need to have a seat at the table if you want to have that discussion.

I'm really glad to hear he's made a statement about this. Apple should be recognized for the way they fight for user privacy and reform when possible. Cook seems to have been particularly active in taking up that seat in the US recently, actively engaging with senators and making appearances in Washington. This is the kind of discussion we need to have and this kind of leadership is commendable IMO.
Score: 14 Votes (Like | Disagree)
TonyC28 Avatar
100 months ago
Give people information. They can decide if they want to delete Facebook. Facebook is voluntary and people need to understand they are putting their lives on the Internet if they so choose. More government regulation/control isn’t the answer. When people start leaving Facebook change will happen.

Tim Cook should understand this better than anyone. People trust Apple because Apple goes above and beyond with privacy and the government didn’t make them do that.
Score: 10 Votes (Like | Disagree)
djcerla Avatar
100 months ago
Despite the naysayers, Apple’s strong focus on privacy will be good for their business, in the long run.
Score: 10 Votes (Like | Disagree)
tkermit Avatar
100 months ago
How about removing integration with FaceBook from macOS, Tim?
Agreed. Crap like that doesn't belong in an OS, let lone macOS.
Score: 9 Votes (Like | Disagree)

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...
hikawa phone grip stand apple%402x

Apple Launches Second Limited-Edition iPhone Accessory in a Month

Friday November 21, 2025 3:53 am PST by
Apple has begun selling the Hikawa Phone Grip and Stand, a new limited-edition iPhone accessory designed with accessibility in mind. Designed by LA-based Bailey Hikawa to celebrate the 40th anniversary of accessibility at Apple, the grip uses magnets to securely snap onto any iPhone with MagSafe. Apple says it can be removed with ease, and doubles as a stand with two different viewing...
Apple Foldable Thumb

Foldable iPhone to Debut These Two Breakthrough Features

Wednesday November 19, 2025 7:26 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include two standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...