Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay

Apple today shared a new iPhone X video on its YouTube channel, which is designed to highlight Apple Pay payments approved with Face ID.

Called "Fly Market," the video is set to the song "Back Pocket" by Vulfpeck. It features a man dancing through an open air market making purchases with just a look. Every item he looks at flies onto his body like magic.


Apple Pay on iPhone X is unique because purchases are approved with Face ID rather than Touch ID. Making a purchase is as simple as looking at the iPhone to unlock it using facial recognition, and then clicking twice on the Side button.

"Fly Market" is the second video Apple has released in recent weeks showing off Face ID on the iPhone X. The first video, "Unlock," was done in the same vein, with Face ID on the iPhone X causing everything in the surrounding area to unlock.

Related Roundup: Apple Pay

Popular Stories

Apple Creator Studio

Apple Introduces New 'Creator Studio' Bundle of Apps for $129 Per Year

Tuesday January 13, 2026 6:11 am PST by
Apple today introduced a new Apple Creator Studio bundle that offers access to six creative apps, as well as exclusive AI features and content, as part of a single subscription. In the U.S., pricing is set at $12.99 per month or $129 per year. Here are the six apps included with an Apple Creator Studio subscription:Final Cut Pro on the Mac and iPad Logic Pro on the Mac and iPad Pixelmator...
Verizon New

Verizon is Down: iPhones Show 'SOS' Mode Due to Network Outage

Wednesday January 14, 2026 10:18 am PST by
Verizon is experiencing a major outage across the U.S. today, with hundreds of thousands of customers reporting issues with the network on the website Downdetector. There are also complaints across Reddit and other social media platforms. iPhone users and others with Verizon service are generally unable to make phone calls, send text messages, or use data over 5G or LTE due to the outage....
Low Cost MacBook Feature A18 Pro

Apple Is Expected to Launch These Four MacBooks in 2026

Friday January 9, 2026 8:17 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Subscribe to the MacRumors YouTube channel for more videos. ...
iOS 26

Here's What's New in iOS 26.3 So Far

Monday January 12, 2026 1:15 pm PST by
Apple today seeded the second beta of iOS 26.3, nearly a month after the first beta. So far, the update includes a couple of new features for iPhones. iOS 15.3 through iOS 18.3 were all released in late January over the years, so it is thereby likely that iOS 26.3 will be released towards the end of this month as well. The update is compatible with the iPhone 11 series and newer. Below,...
maxresdefault

Apple Confirms Google Gemini Will Power Next-Generation Siri This Year

Monday January 12, 2026 7:38 am PST by
In a statement shared with CNBC today, Apple confirmed that Google Gemini will power the next-generation version of Siri that is slated to launch later this year. Subscribe to the MacRumors YouTube channel for more videos. "After careful evaluation, we determined that Google's technology provides the most capable foundation for Apple Foundation Models and we're excited about the innovative...
iPhone Top Left Hole Punch Face ID Feature Purple

10 Reasons to Wait for This Year's iPhone 18 Pro

Thursday January 8, 2026 2:56 am PST by
Apple's iPhone development roadmap runs several years into the future and the company is continually working with suppliers on several successive iPhone models at the same time, which is why we often get rumored features months ahead of launch. The iPhone 18 series is no different, and we already have a good idea of what to expect for the iPhone 18 Pro and iPhone 18 Pro Max. One thing worth...
fcp pcp iwork creator studio

Some Apple Apps Will No Longer Receive Every New Feature Without a Subscription

Tuesday January 13, 2026 10:50 am PST by
If you are not interested in subscribing to the new Apple Creator Studio bundle introduced today, you will officially start to miss out on some new features. Apple said some "exciting new intelligent features and premium content" in Pixelmator Pro, Keynote, Numbers, Pages, and Freeform will only be accessible with a Creator Studio subscription. In the U.S., a subscription costs $12.99 per...
airpods pro 3 design

Apple Releases New AirPods Pro 3 Firmware Update

Tuesday January 13, 2026 11:29 am PST by
Apple today released a firmware update for the AirPods Pro 3. The latest firmware has a version number of 8B34, up from the previous version 8B30. Apple has a support document for AirPods firmware updates, and it indicates that the 8B34 update contains unspecified "bug fixes and other improvements." No other AirPods models received firmware updates today. How to install AirPods Pro...
maxresdefault

Google Gemini-Powered Siri Will Reportedly Have These 7 New Features

Tuesday January 13, 2026 7:52 pm PST by
Apple and Google this week announced that Gemini will help power a more personalized Siri, and The Information has provided more details. Subscribe to the MacRumors YouTube channel for more videos. As soon as this spring, the report said the revamped version of Siri will be able to… Answer more factual/world knowledge questions in a conversational manner Tell more stories Provide...

Top Rated Comments

rams Avatar
102 months ago
Props to that sound designer who made that buy-ding sound.
Downloading stuff from the appstore has never been this satisfying :D
Score: 13 Votes (Like | Disagree)
ipedro Avatar
102 months ago
Apple is TOTALLY nailing it with all these new ads. HomePod's "Welcome Home" is still my absolute favourite ad in a very long time.

Score: 12 Votes (Like | Disagree)
racerhomie Avatar
102 months ago
I love it!
Score: 10 Votes (Like | Disagree)
Duel Avatar
102 months ago
As an audio and musician guy, i wonder how many "ding" sound they listened and made before they decided to pick this one which you use with Apple Pay.

It's just perfect sound, gentle, stylish and elegant. Not too silent not too loud, it's very satisfying sound.
Score: 8 Votes (Like | Disagree)
otternonsense Avatar
102 months ago
And that's somehow simpler or more intuitive than resting your finger on the TouchID. Sure.

Meanwhile, Apple, please bring Apple Pay to NL and Germany. It's been 4 years already. Not sure if we're even curious to try it anymore.
Score: 7 Votes (Like | Disagree)
MLVC Avatar
102 months ago
Would be awesome to try in the Netherlands, Germany, Belgium etc. But it seems Apple doesn’t deem us important enough. :(
Score: 5 Votes (Like | Disagree)