Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay

Apple today shared a new iPhone X video on its YouTube channel, which is designed to highlight Apple Pay payments approved with Face ID.

Called "Fly Market," the video is set to the song "Back Pocket" by Vulfpeck. It features a man dancing through an open air market making purchases with just a look. Every item he looks at flies onto his body like magic.


Apple Pay on iPhone X is unique because purchases are approved with Face ID rather than Touch ID. Making a purchase is as simple as looking at the iPhone to unlock it using facial recognition, and then clicking twice on the Side button.

"Fly Market" is the second video Apple has released in recent weeks showing off Face ID on the iPhone X. The first video, "Unlock," was done in the same vein, with Face ID on the iPhone X causing everything in the surrounding area to unlock.

Related Roundup: Apple Pay

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Top Rated Comments

rams Avatar
83 months ago
Props to that sound designer who made that buy-ding sound.
Downloading stuff from the appstore has never been this satisfying :D
Score: 13 Votes (Like | Disagree)
ipedro Avatar
83 months ago
Apple is TOTALLY nailing it with all these new ads. HomePod's "Welcome Home" is still my absolute favourite ad in a very long time.

Score: 12 Votes (Like | Disagree)
racerhomie Avatar
83 months ago
I love it!
Score: 10 Votes (Like | Disagree)
Duel Avatar
83 months ago
As an audio and musician guy, i wonder how many "ding" sound they listened and made before they decided to pick this one which you use with Apple Pay.

It's just perfect sound, gentle, stylish and elegant. Not too silent not too loud, it's very satisfying sound.
Score: 8 Votes (Like | Disagree)
otternonsense Avatar
83 months ago
And that's somehow simpler or more intuitive than resting your finger on the TouchID. Sure.

Meanwhile, Apple, please bring Apple Pay to NL and Germany. It's been 4 years already. Not sure if we're even curious to try it anymore.
Score: 7 Votes (Like | Disagree)
MLVC Avatar
83 months ago
Would be awesome to try in the Netherlands, Germany, Belgium etc. But it seems Apple doesn’t deem us important enough. :(
Score: 5 Votes (Like | Disagree)