Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay

Apple today shared a new iPhone X video on its YouTube channel, which is designed to highlight Apple Pay payments approved with Face ID.

Called "Fly Market," the video is set to the song "Back Pocket" by Vulfpeck. It features a man dancing through an open air market making purchases with just a look. Every item he looks at flies onto his body like magic.


Apple Pay on iPhone X is unique because purchases are approved with Face ID rather than Touch ID. Making a purchase is as simple as looking at the iPhone to unlock it using facial recognition, and then clicking twice on the Side button.

"Fly Market" is the second video Apple has released in recent weeks showing off Face ID on the iPhone X. The first video, "Unlock," was done in the same vein, with Face ID on the iPhone X causing everything in the surrounding area to unlock.

Related Roundup: Apple Pay

Top Rated Comments

rams Avatar
80 months ago
Props to that sound designer who made that buy-ding sound.
Downloading stuff from the appstore has never been this satisfying :D
Score: 13 Votes (Like | Disagree)
ipedro Avatar
80 months ago
Apple is TOTALLY nailing it with all these new ads. HomePod's "Welcome Home" is still my absolute favourite ad in a very long time.

Score: 12 Votes (Like | Disagree)
racerhomie Avatar
80 months ago
I love it!
Score: 10 Votes (Like | Disagree)
Duel Avatar
80 months ago
As an audio and musician guy, i wonder how many "ding" sound they listened and made before they decided to pick this one which you use with Apple Pay.

It's just perfect sound, gentle, stylish and elegant. Not too silent not too loud, it's very satisfying sound.
Score: 8 Votes (Like | Disagree)
otternonsense Avatar
80 months ago
And that's somehow simpler or more intuitive than resting your finger on the TouchID. Sure.

Meanwhile, Apple, please bring Apple Pay to NL and Germany. It's been 4 years already. Not sure if we're even curious to try it anymore.
Score: 7 Votes (Like | Disagree)
MLVC Avatar
80 months ago
Would be awesome to try in the Netherlands, Germany, Belgium etc. But it seems Apple doesn’t deem us important enough. :(
Score: 5 Votes (Like | Disagree)

Popular Stories

iOS 18 Siri Integrated Feature

iOS 18 Rumored to Add These 10 New Features to Your iPhone

Wednesday April 24, 2024 2:05 pm PDT by
Apple is set to unveil iOS 18 during its WWDC keynote on June 10, so the software update is a little over six weeks away from being announced. Below, we recap rumored features and changes planned for the iPhone with iOS 18. iOS 18 will reportedly be the "biggest" update in the iPhone's history, with new ChatGPT-inspired generative AI features, a more customizable Home Screen, and much more....
apple id account

Apple ID Accounts Logging Out Users and Requiring Password Reset

Saturday April 27, 2024 12:41 am PDT by
There are widespread reports of Apple users being locked out of their Apple ID overnight for no apparent reason, requiring a password reset before they can log in again. Users say the sudden inexplicable Apple ID sign-out is occurring across multiple devices. When they attempt to sign in again they are locked out of their account and asked to reset their password in order to regain access. ...
macos sonoma feature purple green

Apple's Regular Mac Base RAM Boosts Ended When Tim Cook Took Over

Friday April 26, 2024 6:34 am PDT by
Apple used to regularly increase the base memory of its Macs up until 2011, the same year Tim Cook was appointed CEO, charts posted on Mastodon by David Schaub show. Earlier this year, Schaub generated two charts: One showing the base memory capacities of Apple's all-in-one Macs from 1984 onwards, and a second depicting Apple's consumer laptop base RAM from 1999 onwards. Both charts were...
maxresdefault

The MacRumors Show: Apple's iPad Event Finally Announced!

Friday April 26, 2024 8:31 am PDT by
On this week's episode of The MacRumors Show, we discuss the announcement of Apple's upcoming "Let loose" event, where the company is widely expected to announce new iPad models and accessories. Subscribe to The MacRumors Show YouTube channel for more videos Apple's event invite shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Apple CEO Tim...
ipad pro 2022

Apple Event Rumors: iPad Pro With M4 Chip and New Apple Pencil With Haptic Feedback

Sunday April 28, 2024 6:19 am PDT by
In his Power On newsletter today, Bloomberg's Mark Gurman outlined some of the new products he expects Apple to announce at its "Let Loose" event on May 7. First, Gurman now believes there is a "strong possibility" that the upcoming iPad Pro models will be equipped with Apple's next-generation M4 chip, rather than the M3 chip that debuted in the MacBook Pro and iMac six months ago. He said a ...
maxresdefault

Apple Announces 'Let Loose' Event on May 7 Amid Rumors of New iPads

Tuesday April 23, 2024 7:11 am PDT by
Apple has announced it will be holding a special event on Tuesday, May 7 at 7 a.m. Pacific Time (10 a.m. Eastern Time), with a live stream to be available on Apple.com and on YouTube as usual. The event invitation has a tagline of "Let Loose" and shows an artistic render of an Apple Pencil, suggesting that iPads will be a focus of the event. Subscribe to the MacRumors YouTube channel for more ...