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Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay

Apple today shared a new iPhone X video on its YouTube channel, which is designed to highlight Apple Pay payments approved with Face ID.

Called "Fly Market," the video is set to the song "Back Pocket" by Vulfpeck. It features a man dancing through an open air market making purchases with just a look. Every item he looks at flies onto his body like magic.

Apple Pay on iPhone X is unique because purchases are approved with Face ID rather than Touch ID. Making a purchase is as simple as looking at the iPhone to unlock it using facial recognition, and then clicking twice on the Side button.

"Fly Market" is the second video Apple has released in recent weeks showing off Face ID on the iPhone X. The first video, "Unlock," was done in the same vein, with Face ID on the iPhone X causing everything in the surrounding area to unlock.

Related Roundup: Apple Pay

Top Rated Comments

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21 months ago
Props to that sound designer who made that buy-ding sound.
Downloading stuff from the appstore has never been this satisfying :D
Rating: 13 Votes
21 months ago
Apple is TOTALLY nailing it with all these new ads. HomePod's "Welcome Home" is still my absolute favourite ad in a very long time.

Rating: 12 Votes
21 months ago
I love it!
Rating: 10 Votes
21 months ago
As an audio and musician guy, i wonder how many "ding" sound they listened and made before they decided to pick this one which you use with Apple Pay.

It's just perfect sound, gentle, stylish and elegant. Not too silent not too loud, it's very satisfying sound.
Rating: 8 Votes
21 months ago
And that's somehow simpler or more intuitive than resting your finger on the TouchID. Sure.

Meanwhile, Apple, please bring Apple Pay to NL and Germany. It's been 4 years already. Not sure if we're even curious to try it anymore.
Rating: 7 Votes
21 months ago
Would be awesome to try in the Netherlands, Germany, Belgium etc. But it seems Apple doesn’t deem us important enough. :(
Rating: 5 Votes
21 months ago

This ad looks awesome but it would freak the hell out of me if it was that easy for me to approve a purchase on my credit card.

In the ad it appears that he looks at something, looks at his phone which for some reason is showing his credit card, and now he has approved the purchase. Thats supposed to be good?

You guys are taking these ads far too literally.
Rating: 4 Votes
21 months ago
God those new apple adds are really bad, like REALLY BAAAAD
Rating: 4 Votes
21 months ago

Indeed that video was superb, even though the same cannot be said about the product itself.

I mean, I don't want to get into an off topic discussion about the merits of HomePod but I totally love mine. It delivers on what it promises. I interact with it through voice and it can hear me over loud music from anywhere in my condo and understand a perfect interpretation of what I said. It doesn't promise to be an Amazon Echo or a Google Home. You shouldn't expect it to be one. A lot of potential going forward though. The foundation is solid.
Rating: 4 Votes
21 months ago
Less Ads, more Roll-Outs in more countries, Mister Cook! At least the G20...
Rating: 3 Votes

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