Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay - MacRumors
Skip to Content

Apple Shares New 'Fly Market' iPhone X Video Focusing on Apple Pay

Apple today shared a new iPhone X video on its YouTube channel, which is designed to highlight Apple Pay payments approved with Face ID.

Called "Fly Market," the video is set to the song "Back Pocket" by Vulfpeck. It features a man dancing through an open air market making purchases with just a look. Every item he looks at flies onto his body like magic.


Apple Pay on iPhone X is unique because purchases are approved with Face ID rather than Touch ID. Making a purchase is as simple as looking at the iPhone to unlock it using facial recognition, and then clicking twice on the Side button.

"Fly Market" is the second video Apple has released in recent weeks showing off Face ID on the iPhone X. The first video, "Unlock," was done in the same vein, with Face ID on the iPhone X causing everything in the surrounding area to unlock.

Related Roundup: Apple Pay

Popular Stories

Apple Pay Walmart Feature

Walmart to Begin Accepting Apple Pay in U.S. Stores

Friday August 21, 2026 7:09 am PDT by
After years of holding out, Walmart today announced that it will finally begin accepting tap-to-pay options like Apple Pay in some of its Walmart and Sam's Club stores in the U.S. starting Monday, August 24. The retailer plans to roll out tap-to-pay support to all of its U.S. stores by the end of 2026 and to its gas stations by mid-2027. "We want customers and members to have choice in how...
Apple Pay Feature

Apple Pay to Launch in India by October

Tuesday August 11, 2026 5:58 am PDT by
Apple Pay will launch in India by this October, reports Business Standard, citing people familiar with the matter. Apple Pay will support major credit card networks like Visa and Mastercard, but it won't support transactions via the country's Unified Payments Interface (UPI) at launch. Apple would need clearance from the National Payments Corporation of India (NPCI) for that to happen, plus...
apple pay feature dynamic island

Apple Pay Chief Jennifer Bailey Retiring in October

Tuesday August 11, 2026 11:19 am PDT by
Apple Pay executive Jennifer Bailey is retiring and leaving Apple in October, reports Bloomberg. Bailey has been with Apple since 2003 and has long overseen Apple Pay and Apple Wallet. In an employee memo announcing her departure, Apple's services chief Eddy Cue said Bailey will be available in an advisory role. After more than 25 years at Apple, Jennifer Bailey has decided to retire in...

Top Rated Comments

111 months ago
Props to that sound designer who made that buy-ding sound.
Downloading stuff from the appstore has never been this satisfying :D
Score: 13 Votes (Like | Disagree)
ipedro Avatar
111 months ago
Apple is TOTALLY nailing it with all these new ads. HomePod's "Welcome Home" is still my absolute favourite ad in a very long time.

Score: 12 Votes (Like | Disagree)
racerhomie Avatar
111 months ago
I love it!
Score: 10 Votes (Like | Disagree)
111 months ago
As an audio and musician guy, i wonder how many "ding" sound they listened and made before they decided to pick this one which you use with Apple Pay.

It's just perfect sound, gentle, stylish and elegant. Not too silent not too loud, it's very satisfying sound.
Score: 8 Votes (Like | Disagree)
otternonsense Avatar
111 months ago
And that's somehow simpler or more intuitive than resting your finger on the TouchID. Sure.

Meanwhile, Apple, please bring Apple Pay to NL and Germany. It's been 4 years already. Not sure if we're even curious to try it anymore.
Score: 7 Votes (Like | Disagree)
MLVC Avatar
111 months ago
Would be awesome to try in the Netherlands, Germany, Belgium etc. But it seems Apple doesn’t deem us important enough. :(
Score: 5 Votes (Like | Disagree)