Samsung plans to slash its OLED panel output in response to Apple's decision to cut production of iPhone X due to "weak demand", the Nikkei Asian Review reported on Tuesday. Samsung will make OLED panels for 20 million fewer iPhones at its South Chungcheong plant in the January to March quarter, a lot lower than its original goal of supplying panels for 45 million to 50 million iPhones, according to the paper.

iphone x oled
Samsung is said to have made a 13.5 trillion won ($12.6 billion) capital investment in anticipation of the originally expected number of OLED panel orders from Apple. The new target reportedly reduces plant production to roughly 60 percent of original forecasts, and Samsung's display business is expected to suffer revenue declines for the first half of 2018. Samsung stock fell as much as 2.3 percent in morning trade, reported Reuters, while shares of some Japanese OLED component makers also declined.

Today's report follows previous claims by Nikkei that "weak demand" for iPhone X has forced Apple to slash its production target by half in the three month period from January. However the claim doesn't tally with Apple's own results reported at its recent quarterly conference call earlier this month, and it's unclear which supply chain sources the publication is relying on. Apple CEO Tim Cook has dismissed these types of reports in the past, suggesting that the company's supply chain is very complex and that any singular data point is not a reliable indicator of what's actually going on.

During its record financial results report for the first fiscal quarter of 2018 (which corresponds to the fourth calendar quarter of 2017), Cook said the iPhone X was the top-selling iPhone model every week since it had debuted in November. iPhone shipments were down 1.2 percent year-over-year compared to the year-ago quarter, but only because of an extra sales week last year – Apple's growth was actually 21 percent year-over-year on an adjusted basis.

Related Forum: iPhone

Top Rated Comments

RichTF Avatar
47 months ago
FaceID is great from a technology standpoint, but really not a game-changer for the consumer.
Face ID has completely changed how I use my iPhone. It feels like there's no passcode even set, even though it's highly secure. Makes for a totally different flow for just about every interaction. I say this as someone who actually owns an iPhone X and uses it all the time.
[doublepost=1519130004][/doublepost]
Who would’ve thought $1000 phone that does exact same thing as last year wouldn’t sell
Erm, except Apple's financial results show that it's selling very well indeed. Are you suggesting that they're lying to their shareholders?
Score: 26 Votes (Like | Disagree)
Aluminum213 Avatar
47 months ago
Who would’ve thought $1000 phone that does exact same thing as last year wouldn’t sell
Score: 22 Votes (Like | Disagree)
cocky jeremy Avatar
47 months ago
Top selling iPhone since it launched?

As in the period since it launched, compared to iPhones currently being sold?

Or highest selling iPhone of all time?

My opinion is that the X is good, but not revolutionary. The screen to body ratio has been done by other manufacturers. The camera is great, but not the best on the market. FaceID is great from a technology standpoint, but really not a game-changer for the consumer.

Like I’ve said before, you can have the equivalent Samsung for half price (in the UK at least). It does 99% of the things the iPhone does for 50% less.
There is no Samsung equivalent. I mean, feel free to send me a link to a Samsung phone that natively runs iOS if I'm wrong.
Score: 14 Votes (Like | Disagree)
ImperfectLion Avatar
47 months ago
Whenever I go out, I rarely see people with an iPhone X. Everyone generally has the 6s-8 (they look the same so I don't know which one they have)

I know people have already said this, but if the price went down for the X, then it would sell a lot more.
Score: 13 Votes (Like | Disagree)
laz232 Avatar
47 months ago
Face ID has completely changed how I use my iPhone.
:eek:

So... the main use case for your phone is unlocking it?

I sort of get what you are saying, but then again not really, touch ID is fine, I'm sure that Face ID is ok - heck a passcode was pretty ok at the time as well. The amount of time I spend unlocking my device is a miniscule fraction of my use time (listening to podcasts / reading web/wikipedia)
Score: 10 Votes (Like | Disagree)
Nr123*123 Avatar
47 months ago
Top selling iPhone since it launched?

As in the period since it launched, compared to iPhones currently being sold?

Or highest selling iPhone of all time?

My opinion is that the X is good, but not revolutionary. The screen to body ratio has been done by other manufacturers. The camera is great, but not the best on the market. FaceID is great from a technology standpoint, but really not a game-changer for the consumer.

Like I’ve said before, you can have the equivalent Samsung for half price (in the UK at least). It does 99% of the things the iPhone does for 50% less.
Score: 8 Votes (Like | Disagree)

Top Stories

apple california streaming event

Apple Event Announced: 'California Streaming' on September 14 With iPhone 13, Apple Watch Series 7 Expected

Tuesday September 7, 2021 9:03 am PDT by
Apple today announced that it will be holding a special event on Tuesday, September 14 at 10:00 a.m. The event will take place at the Steve Jobs Theater on the Apple Park campus in Cupertino, California. As with WWDC and last year's fall events, this new event will be held digitally with no members of the media invited to attend in person. Apple will likely provide pre-taped segments for...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 colors 2021

iPhone 12 Colors: Deciding on The Right Color

Thursday November 5, 2020 8:35 am PST by
The iPhone 12 and iPhone 12 Pro arrived in October 2020 in a range of color options, with entirely new hues available on both devices, as well as some popular classics. The 12 and 12 Pro have different color choices, so if you have your heart set on a particular shade, you might not be able to get your preferred model in that color. iPhone 12 mini and iPhone 12 The iPhone 12 mini and iPhone...
it home ecommerce app iphone 13

iPhone 13 to Launch on September 17, AirPods 3 on September 30, Claims Report

Wednesday August 25, 2021 2:42 am PDT by
Apple may be planning to launch the iPhone 13 on Friday, September 17 and third-generation AirPods on Thursday, September 30, according to an image of an e-commerce app discovered by Chinese language site IT Home. The screenshot, originally posted by Weibo account @PandaIsBald, suggests all four iPhone 13 models will go on sale on September 17, followed by the AirPods 3 on September 30....
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
original iphone

Phil Schiller Says iPhone Was 'Earth-Shattering' Ten Years Ago and Remains 'Unmatched' Today

Monday January 9, 2017 7:15 am PST by
To commemorate the tenth anniversary of the iPhone, Apple marketing chief Phil Schiller sat down with tech journalist Steven Levy for a wide-ranging interview about the smartphone's past, present, and future. The report first reflects upon the iPhone's lack of support for third-party apps in its first year. The argument inside Apple was split between whether the iPhone should be a closed...
studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
maroon5memories

Apple Collaborates With Maroon 5 to Add 'Memories' Song to Photos App

Wednesday September 25, 2019 12:02 pm PDT by
Apple has teamed up with Maroon 5 to add the group's new song "Memories" to the Memories feature in the Photos app, allowing it to be used for photo slide show creations, reports Billboard. "Memories" will be available as a soundtrack option for a limited time and it is available to iPhone and iPad users running the latest iOS 13 and iPadOS software. Memories in the Photos app are created ...
ulysses Blog Publishing

Ulysses 22 Brings New Blogging Options and Visual Customizations

Monday March 22, 2021 5:24 am PDT by
Popular writing app Ulysses today received its 22nd major release, introducing new publishing features and additional options for users to customize the visual appearance of their writing environment. As well as providing a focused writing environment, Ulysses offers ways to publish texts from within the app to various blogging platforms. Version 22 adds the ability to publish to Micro.blog, ...
affinity designer contour tool

Serif Updates Affinity Photo, Designer, and Publisher With New Tools and Functions

Thursday February 4, 2021 1:58 am PST by
Serif today announced across-the-board updates for its popular suite of Affinity creative apps, including Affinity Photo, Affinity Designer, and the Apple award-winning Affinity Publisher for Mac, all of which were among the first professional creative suites to be optimized for Apple's new M1 chip. "After another year which saw record numbers of people switching to Affinity, it's exciting to...