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iTunes Chief Eddy Cue Says Apple Will Share Details on its TV Plans in 'a Little Bit of Time'

Apple iTunes chief Eddy Cue today spoke at Variety's 2018 Pollstar Live event in Los Angeles, California, where he discussed Apple Music and the Music Business with Variety Executive Music Editor Shirley Halperin.

Cue's talk wasn't streamed live for viewers at home to watch, but several attendees shared Cue's major talking points on Twitter.

Image via Stacey Cohen White

Unsurprisingly, some of the discussion focused on the HomePod, which is officially launching this Friday. According to Cue, the HomePod will use its built-in A8 chip and AI algorithms to automatically adjust the bass, treble, and other settings on a song-by-song basis, so there won't be a need for users to fuss with settings.

In fact, Apple is confident enough in the HomePod's ability to make these adjustments that there are no built-in options to allow users to manually adjust sound.

Cue didn't want to share information about Apple's upcoming original programming plans, despite the fact that the company has inked deals for eight TV shows so far. He did, however, say that we may hear "a lot more" about Apple's plans in "a little bit of time," suggesting Apple will share details on its television goals later this year.

Details are light on the other points that Cue covered in his talk, but should more information surface on what he had to say, we'll update this post.

Related Roundup: Apple TV
Buyer's Guide: Apple TV (Neutral)


Top Rated Comments

(View all)

15 weeks ago

Eddy is a safe pair of hands at Apple. He's in control.


Psh. Cue needs to exit, badly. I feel like the services under his leadership have tanked in quality.
Rating: 5 Votes
15 weeks ago

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.


Not surprised regarding Apple and also not surprised regarding Fuller. He seems to leave everything lol

Dont expect the F word, nudity or people smoking on Apple content
Rating: 3 Votes
15 weeks ago
In other words, we'll tell you how much OUR streaming package will cost.
Rating: 3 Votes
15 weeks ago
Was he dancing?
Rating: 3 Votes
15 weeks ago

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.


It doesn't say anything about family friendly. It says he wanted to make black mirror, but what they bought was amazing stories, a known quantity. He didn't want to make the show he and spielberg sold to apple, and he has a long history of flaking out and leaving or getting kicked out of jobs.
Rating: 3 Votes
15 weeks ago

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.



Maybe - maybe not though. I’d love to watch some of the Netflix series shows but as many of the ones that seem interesting are riddled with profanity and unneeded nudity/sex I stay away from them. There is still a segment of the world who enjoy entertainment more when those things are not present. I for one appreciate Apples effort for “family friendly” content.
Rating: 3 Votes
15 weeks ago
The long awaited Apple TV content plan? They should've bought Netflix years ago with their massive cash pile.
Rating: 2 Votes
15 weeks ago

Apple's TV plans are already imploding. Bryan Fuller just left the reboot of Amazing Stories because of creative differences with Apple. Apple wanted it to be family friendly, Fuller didn't:
https://www.hollywoodreporter.com/live-feed/bryan-fuller-exits-apples-amazing-stories-anthology-1078055

Cue gonna Cue. Playing hardball with creative talent by insisting the content they produce is family friendly is going to blow up in his face.

Bryan Fuller quickly abandons every show he works on.
Rating: 2 Votes
15 weeks ago

the HomePod will use its built-in A8 chip and AI algorithms to automatically adjust the bass, treble, and other settings on a song-by-song basis, so there won't be a need for users to fuss with settings.

In fact, Apple is confident enough in the HomePod's ability to make these adjustments that there are no built-in options to allow users to manually adjust sound.

Maybe there should be though. Some reviews make it sound pretty bass-heavy:

The HomePod's audio sounded warm and immersive, and distinctly bass-y — at times too much so, in the same way many Beats headphones tend to sound.

the bass felt too thump-y on the HomePod, but the bass guitar sounded great

The HomePod, meanwhile, has very thump-y bass, with an algorithm on board that looks ahead at the track’s next 30 milliseconds and tunes frequencies in real time. But the algorithm isn’t always effective: In certain songs, the bass sounded too prominent, burying vocals and other mid-range sounds.


https://www.buzzfeed.com/nicolenguyen/homepod-review
Rating: 1 Votes
15 weeks ago
Eddy is a safe pair of hands at Apple. He's in control.
Rating: 1 Votes

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