When you tap to add a sticker to a picture or video in your story, there will now be a new GIF button with options powered by GIPHY. Similar to other apps that include GIPHY support, you can browse currently trending GIF stickers or manually search for a specific one, and add it into either a photo or video story.
Now you can add fun, expressive GIF stickers to any photo or video in your story. From bouncing letters and twirling hearts to dancing cats and pizza in space, these animated stickers help you make any photo or video funny, interesting or creative.
Further down the line, Instagram will introduce the ability to upload photos and videos "of any size" into a story. The company said that this will ensure you never have to lose part of an image or remove a friend out of a group video.
The update will be similar to custom size posts on the traditional Instagram feed, where you can pinch to zoom out and share the content in its original dimensions. Square, portrait, and landscape shots will be able to appear in their full sizes, and any extra room will get filled in with a color gradient that automatically matches the aesthetic of the image or video you're sharing.
GIF stickers are launching within Instagram today in the app's version 29 update on iOS and Android, and the company said custom sized stories should be available in the coming weeks.