Design Ethicist Imagines How Apple Could Help Combat Tech Addiction in Future iOS Updates

A little over one week after Apple investors urged the company to do more to protect children from smartphone addiction, a new column by The New York Times writer Farhad Manjoo has looked into potential ideas that Apple could implement in a future iOS update to curb addiction for all users, including kids.

Manjoo spoke with Tristan Harris, former design ethicist for Google and owner of Time Well Spent -- an organization that works to improve technology's impact on society -- and Harris offered a few suggestions for ways Apple could help combat smartphone addiction. While Harris's ideas are not confirmations for features coming to iOS in 2018 and beyond, it is an interesting glimpse into potential solutions Apple might implement if it decides to tackle this issue down the line.

tim cook iphone x
To start, he suggested a way for Apple to offer feedback on the iOS devices that customers use, imagining a weekly report that would include the time spent within apps in a sort of ranking system. Users could then set prompts for future weeks that would pop up when their time spent in a specific app is reaching their set limit.

Imagine if, once a week, your phone gave you a report on how you spent your time, similar to how your activity tracker tells you how sedentary you were last week. It could also needle you: “Farhad, you spent half your week scrolling through Twitter. Do you really feel proud of that?” It could offer to help: “If I notice you spending too much time on Snapchat next week, would you like me to remind you?”

Harris then focused on notifications, which have long been an area that iOS users have asked to be updated. The new idea was for more granular, "priority level" notifications that Apple would require to be placed on every app. Harris explained there would be three levels for "heavy users, regular users and lite, or Zen," and then Apple would have to pen the rules for which notifications would go to each level.

So, for example, if someone chose the medium "regular" level, a DM from a friend on Instagram would appear on the lock screen. But at the same time, something less important -- like when Instagram sends out a reminder to view a friend's Story -- would be prevented from appearing. "And then Apple could say, by default, everyone is in the middle level — and instantly it could save a ton of users a ton of energy in dealing with this," Harris explained.

If Apple implemented similar features, Manjoo pointed out that it could set a precedent for the industry as a whole.

Every tech company needs a presence on the iPhone or iPad; this means that Apple can set the rules for everyone. With a single update to its operating system and its app store, Apple could curb some of the worst excesses in how apps monitor and notify you to keep you hooked (as it has done, for instance, by allowing ad blockers in its mobile devices). And because other smartphone makers tend to copy Apple’s best inventions, whatever it did to curb our dependence on our phones would be widely emulated.

Following the investors' open letter last week, Apple stated that it thinks about its products' impact on users, and it takes this responsibility "very seriously." With a larger spotlight being shined on the issue, Harris said that now is Apple's "time to step up" and really get behind anti-addiction features for its devices. Harris went on to say that in regards to this problem, Apple "may be our only hope."

Popular Stories

iphone 16 display

iPhone 17's Scratch Resistant Anti-Reflective Display Coating Canceled

Monday April 28, 2025 12:48 pm PDT by
Apple may have canceled the super scratch resistant anti-reflective display coating that it planned to use for the iPhone 17 Pro models, according to a source with reliable information that spoke to MacRumors. Last spring, Weibo leaker Instant Digital suggested Apple was working on a new anti-reflective display layer that was more scratch resistant than the Ceramic Shield. We haven't heard...
iPhone 17 Air Pastel Feature

iPhone 17 Reaches Key Milestone Ahead of Mass Production

Monday April 28, 2025 8:44 am PDT by
Apple has completed Engineering Validation Testing (EVT) for at least one iPhone 17 model, according to a paywalled preview of an upcoming DigiTimes report. iPhone 17 Air mockup based on rumored design The EVT stage involves Apple testing iPhone 17 prototypes to ensure the hardware works as expected. There are still DVT (Design Validation Test) and PVT (Production Validation Test) stages to...
iphone 17 air iphone 16 pro

iPhone 17 Air USB-C Port May Have This Unusual Design Quirk

Wednesday April 30, 2025 3:59 am PDT by
Apple is preparing to launch a dramatically thinner iPhone this September, and if recent leaks are anything to go by, the so-called iPhone 17 Air could boast one of the most radical design shifts in recent years. iPhone 17 Air dummy model alongside iPhone 16 Pro (credit: AppleTrack) At just 5.5mm thick (excluding a slightly raised camera bump), the 6.6-inch iPhone 17 Air is expected to become ...
Beyond iPhone 13 Better Blue

20th Anniversary iPhone Likely to Be Made in China Due to 'Extraordinarily Complex' Design

Monday April 28, 2025 4:29 am PDT by
Apple will likely manufacture its 20th anniversary iPhone models in China, despite broader efforts to shift production to India, according to Bloomberg's Mark Gurman. In 2027, Apple is planning a "major shake-up" for the iPhone lineup to mark two decades since the original model launched. Gurman's previous reporting indicates the company will introduce a foldable iPhone alongside a "bold"...
apple watch ultra yellow

What's Next for the Apple Watch Ultra 3 and Apple Watch SE 3

Friday April 25, 2025 2:44 pm PDT by
This week marks the 10th anniversary of the Apple Watch, which launched on April 24, 2015. Yesterday, we recapped features rumored for the Apple Watch Series 11, but since 2015, the Apple Watch has also branched out into the Apple Watch Ultra and the Apple Watch SE, so we thought we'd take a look at what's next for those product lines, too. 2025 Apple Watch Ultra 3 Apple didn't update the...
AirPods Pro 3 Mock Feature

AirPods Pro 3 Just Months Away – Here's What We Know

Tuesday April 29, 2025 1:30 am PDT by
Despite being more than two years old, Apple's AirPods Pro 2 still dominate the premium wireless‑earbud space, thanks to a potent mix of top‑tier audio, class‑leading noise cancellation, and Apple's habit of delivering major new features through software updates. With AirPods Pro 3 widely expected to arrive in 2025, prospective buyers now face a familiar dilemma: snap up the proven...
iPhone 17 Pro Blue Feature Tighter Crop

iPhone 17 Pro Launching Later This Year With These 13 New Features

Wednesday April 23, 2025 8:31 am PDT by
While the iPhone 17 Pro and iPhone 17 Pro Max are not expected to launch until September, there are already plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models as of April 2025: Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone ...
iPhone 17 Pro on Desk Feature

All iPhone 17 Models Again Rumored to Feature 12GB of RAM

Tuesday April 29, 2025 3:36 am PDT by
All upcoming iPhone 17 models will come equipped with 12GB of RAM to support Apple Intelligence, according to the Weibo-based leaker Digital Chat Station. The claim from the Chinese leaker, who has sources within Apple's supply chain, comes a few days after industry analyst Ming-Chi Kuo said that the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max will all be equipped with 12GB of RAM. ...

Top Rated Comments

jav6454 Avatar
95 months ago
It is a parent's job to monitor kids phone usage, not a corporation's.
Score: 32 Votes (Like | Disagree)
cocky jeremy Avatar
95 months ago
This is idiotic. First, everyone is responsible for themselves. It isn’t Apple’s job, in any way, to try to control how much people use their devices. Secondly, who cares if someone is on their phone “too much”? What’s it hurt? Nothing. Go away with this junk.
Score: 22 Votes (Like | Disagree)
5105973 Avatar
95 months ago
Folks this article isn’t just about parenting tools. It’s focused on the adult owners of iPhones and proposing a tool to help us monitor our own usage. Optionally. It’s a setting you can choose to activate. Or ignore as you choose. Edit: the article says it can be used for kids but the focus is on adults.
Score: 15 Votes (Like | Disagree)
Swampthing Avatar
95 months ago
Sometimes these people don’t think things through. What financial incentive would there be for Apple to help people use their product less?

:rolleyes::rolleyes::rolleyes:
Score: 15 Votes (Like | Disagree)
Baymowe335 Avatar
95 months ago
Parents gotta parent.

And "Design Ethicist" is a job? LOL!!
Score: 14 Votes (Like | Disagree)
kappy94 Avatar
95 months ago
Here's what I don't really get... what science is backing this up? When has tech addiction ever been diagnosed? Is it bad for your health? If so, how does it negatively impact your health? This isn't based on anything.

('https://www.macrumors.com/2018/01/17/design-ethicist-tech-addiction/')


A little over one week after Apple investors urged the company to do more to protect children from smartphone addiction ('https://www.macrumors.com/2018/01/08/apple-urged-do-more-protect-children-from-phones/'), a new column by The New York Times ('https://www.nytimes.com/2018/01/17/technology/apple-addiction-iphone.html') writer Farhad Manjoo has looked into potential ideas that Apple could implement in a future iOS update to curb addiction for all users, including kids.

Manjoo spoke with Tristan Harris ('http://www.tristanharris.com/'), former design ethicist for Google and owner of Time Well Spent ('http://www.timewellspent.io/') -- an organization that works to improve technology's impact on society -- and Harris offered a few suggestions for ways Apple could help combat smartphone addiction. While Harris's ideas are not confirmations for features coming to iOS in 2018 and beyond, it is an interesting glimpse into potential solutions Apple might implement if it decides to tackle this issue down the line.



To start, he suggested a way for Apple to offer feedback on the iOS devices that customers use, imagining a weekly report that would include the time spent within apps in a sort of ranking system. Users could then set prompts for future weeks that would pop up when their time spent in a specific app is reaching their set limit.
Harris then focused on notifications, which have long been an area that iOS users have asked to be updated. The new idea was for more granular, "priority level" notifications that Apple would require to be placed on every app. Harris explained there would be three levels for "heavy users, regular users and lite, or Zen," and then Apple would have to pen the rules for which notifications would go to each level.

So, for example, if someone chose the medium "regular" level, a DM from a friend on Instagram would appear on the lock screen. But at the same time, something less important -- like when Instagram sends out a reminder to view a friend's Story -- would be prevented from appearing. "And then Apple could say, by default, everyone is in the middle level -- and instantly it could save a ton of users a ton of energy in dealing with this," Harris explained.

If Apple implemented similar features, Manjoo pointed out that it could set a precedent for the industry as a whole.
Following the investors' open letter last week, Apple stated that it thinks about its products' impact on users, and it takes this responsibility "very seriously." With a larger spotlight being shined on the issue, Harris said that now is Apple's "time to step up" and really get behind anti-addiction features for its devices. Harris went on to say that in regards to this problem, Apple "may be our only hope."

Article Link: Design Ethicist Imagines How Apple Could Help Combat Tech Addiction in Future iOS Updates ('https://www.macrumors.com/2018/01/17/design-ethicist-tech-addiction/')
Score: 11 Votes (Like | Disagree)