Investors Urge Apple to Do More to Protect Children From Smartphone Addiction [Updated]

Apple should do more to reduce growing smartphone addiction among children, said two major investors on Monday (via USA Today). In an open letter to the tech giant, New York-based Jana Partners LLC and the California State Teachers' Retirement System wrote of their increasing concern about the effects of mobile devices and social media on youngsters, urging Apple to offer more tools and choices to help prevent harm.

ringing bells L

"There is a developing consensus around the world including Silicon Valley that the potential long-term consequences of new technologies need to be factored in at the outset, and no company can outsource that responsibility to an app designer, or more accurately to hundreds of app designers."

The letter cited several studies revealing the negative effects of smartphones and social media on children's mental and physical health. For example, one study found that 67 percent of over 2,300 teachers surveyed believe that the number of students who are negatively distracted by gadgets in the classroom is growing, while 75 percent say students' ability to focus on educational tasks has decreased. 

In another study, eighth graders who are heavy users of social media were shown to have a 27 percent higher risk of depression, compared to children who exceed the average time spent playing sports, socializing with friends, or doing homework, all of whom have a much lower risk.  

To counter the threat, the investors – who collectively control $2 billion worth of Apple shares – suggested that Apple set up an expert committee including child development specialists and make its information more available to researchers. The letter also proposed enhancing iOS and associated apps to give parents and guardians more resources to protect their children's wellbeing.

This is a complex issue and we hope that this is the start of a constructive and well-informed dialogue," said the partners. "As one of the most innovative companies in the history of technology, Apple can play a defining role in signaling to the industry that paying special attention to the health and development of the next generation is both good business and the right thing to do."

Update: In a statement provided to The Wall Street Journal, Apple said that iOS devices offer extensive parental controls that allow parents to oversee the content and apps being used by children.

"We think deeply about how our products are used and the impact they have on users and the people around them. We take this responsibility very seriously and we are committed to meeting and exceeding our customers' expectations, especially when it comes to protecting kids."

Apple also said that it makes sure the App Store is free from offensive material like pornography with clearly labeled apps that allow parents to find age-appropriate content. Apple also said that it is "constantly looking" for ways to improve its device and said new "even more robust" parental controls will come in the future.

Top Rated Comments

deeddawg Avatar
41 months ago
While we're at it, let's urge car makers to do more to curb teen pregnancy.
Score: 84 Votes (Like | Disagree)
deeddawg Avatar
41 months ago
If you see kids on smartphones and tablets nowadays, it's on some next level ****. They are kids, they don't know the difference between responsible usage and addiction.
... but is it the responsibility of the platform maker to govern that...

or maybe it should be the kids *parents*?
Score: 60 Votes (Like | Disagree)
mlody Avatar
41 months ago
Is this another "Caution; this drink it hot" type of nonsense?

Do you know how I control the social media for my 15 years old? She does not have social media because she does not need it. Few years ago when she asked for Instagram and Snapchat we let her use it under the conditions that she would not spend too much time on it. but she abused it and we deleted her accounts and blocked the iPhone to allow her to download any apps and restricted Safari. Same with her MacBook - problem solved and she is doing just fine without that garbage.
Score: 46 Votes (Like | Disagree)
cocky jeremy Avatar
41 months ago
If you don’t like what Apple is doing, sell your shares and shut up. It isn’t a company’s job to parent other people’s kids. Period.
Score: 38 Votes (Like | Disagree)
jlluna Avatar
41 months ago
This is so true, I have noticed this also with adults. It has affected my family greatly. When we go to family gatherings everyone is on their phones and it seems like we don't talk much.
Score: 32 Votes (Like | Disagree)
JaySoul Avatar
41 months ago
If you see kids on smartphones and tablets nowadays, it's on some next level ****.

They are kids, they don't know the difference between responsible usage and addiction.

EDIT: I see many posts saying it is all down to the parents. Of course, parents have to be more responsible. But what about once the kid is older? Or out of sight? It could be to/from/at school. It could be on a sleepover. It could be "doing homework".

You can't police your child 24/7 or you end up like the recent Black Mirror episode "ArkAngel".

This is dialogue about enabling parents to remotely control limits on WiFi, data, certain app usage... Surely that's a good thing to talk about, especially when the MENTAL HEALTH OF CHILDREN is at stake.
Score: 25 Votes (Like | Disagree)

Top Stories

iphone 6 in hand

Apple Faces Another iPhone Lawsuit Over 'Programmed Obsolescence'

Monday March 1, 2021 6:44 am PST by
Apple faces a new class-action lawsuit that accuses it of deliberately releasing iOS updates that slowly reduce the performance of an iPhone, forcing customers to upgrade their devices. The lawsuit comes from the Portuguese Consumer Protection Agency, Deco Proteste (via Marketeer), which in a statement says that it will proceed with a case against the Cupertino tech giant because it...
PIA23764 RoverNamePlateonMars web

NASA Mars Perseverance Rover Uses Same PowerPC Chipset Found in 1998 G3 iMac

Tuesday March 2, 2021 3:21 am PST by
NASA's Perseverance rover, which recently made history landing on the surface of Mars, is powered by the same processor used in an iMac more than 23 years old. Image Credit: NASA As reported by NewScientist (via Gizmodo), the rover includes the PowerPC 750 processor, the same chip used in the G3 iMac in 1998. The main chipset is the same; however, there are differences between the...
magsafe charging brick feature

Prosser: iPhone 12 MagSafe Battery Pack to Feature Reverse Charging

Monday March 1, 2021 1:18 pm PST by
Apple is working on MagSafe-compatible battery packs that will be compatible with the iPhone 12 models, and leaker Jon Prosser today said on the Genius Bar podcast that one version of the battery pack will feature "reverse charging." According to Prosser, Apple is working on two versions of the battery packs, one that's a standard version and one that's a premium version with reverse...
rosetta 2

Rosetta May Be Removed From M1 Macs in Some Regions on macOS 11.3

Tuesday March 2, 2021 5:20 pm PST by
Installing the upcoming macOS 11.3 software update on an M1 Mac may result in Rosetta 2 being removed in one or more regions around the world. In the third beta of macOS 11.3 seeded to developers for testing today, MacRumors contributor Steve Moser uncovered new strings in the beta's code indicating that "Rosetta will be removed upon installing this update." Another new string reads "Rosetta ...
iphone 12 pro display video

iPhone 13 to Include 1TB Storage Option and LiDAR Across the Board, Says Wedbush Analyst

Monday March 1, 2021 4:00 am PST by
Apple's forthcoming iPhone 13 could include a 1TB storage option for some models and LiDAR Scanners across the entire lineup, according to a report from Wedbush analysts. In a new note to investors, seen by MacRumors, Wedbush analyst Daniel Ives said that initial Asian supply chain checks gave the firm "increased confidence" that Apple's 5G-driven product cycle would extend well into 2022,...
Apple Prefer Lightning Over USB C Feature

iPhone Sticking With Lightning Port Over USB-C for 'Foreseeable Future'

Tuesday March 2, 2021 9:32 am PST by
Apple will retain the Lightning connector on the iPhone for the "foreseeable future," with no intention of switching to USB-C, according to reliable analyst Ming-Chi Kuo. In spite of much of the industry moving toward USB-C, Apple will not be using it to replace the Lightning connector on the iPhone 13, or indeed on any iPhone model for the time being. In a note seen by MacRumors yesterday,...
iphone 12 120hz thumbnail feature

Kuo: iPhone 13 Lineup to Feature Smaller Notch and Larger Batteries, 120Hz Display for Pro Models, and More

Monday March 1, 2021 7:50 am PST by
iPhone 13 models will all feature a smaller notch, while the two Pro models will be equipped with low-power LTPO display technology for a 120Hz refresh rate, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Subscribe to the MacRumors YouTube channel for more videos. Several other sources have previously claimed that some iPhone 13 models will support a 120Hz refresh...
Screen Shot 2021 03 03 at 11

MagSafe Charging Port for iPhone Appears in Apple Patent

Wednesday March 3, 2021 1:30 am PST by
In a newly granted patent, Apple envisions a type of connectivity port using an iteration of its magnetic MagSafe charger to charge an iPhone, potentially paving the way for a future without Lightning. Submitted to the United States Patent and Trademark Office on Tuesday (via Patently Apple), the patent outlines a three-pinned MagSafe charger, similar to the ones found in older MacBook...
apple transfer google photos 1

Apple Launches Service for Transferring iCloud Photos and Videos to Google Photos

Wednesday March 3, 2021 12:04 pm PST by
Apple this week introduced a new service that's designed to make it quick and easy for iCloud users to transfer their stored photos and videos to Google Photos. As outlined in an Apple support document, you can go to Apple's privacy website and sign in to see the "Transfer a copy of your data" option. If you select this and go through all the steps, Apple will transfer your iCloud photos and ...
galaxy s21 iphone 12 pro max front feature2

Kuo: Some 2022 iPhones to Abandon Notch in Favor of 'Punch-Hole' Display

Monday March 1, 2021 8:05 am PST by
At least some 2022 iPhone models will abandon the notch and switch to a "punch-hole display design" instead, similar to Samsung's recent high-end Galaxy smartphones, analyst Ming-Chi Kuo said today in a research note obtained by MacRumors. Kuo said the hole-punch display design will be adopted by high-end 2022 iPhones at a minimum, and if production yields are good enough, all 2022 iPhone...