Apple Subsidiary FileMaker, which makes a popular database platform, today launched a new ad campaign that brings together former stars of hit television show "The Office."

Kate Flannery (Meredith), Leslie David Baker (Stanley), and Paul Lieberstein (Toby) team up in a three minute spot called "Farm Time." The ad features a news report on a popular beet farm where the trio use FileMaker to run their operation.


FileMaker has had a teaser site in place for the last few weeks leading up to the launch of the ad spot, and that site initially led to some speculation that it a revival of a proposed "The Office" spinoff called "The Farm."

There were also rumors floating around suggesting "Farm Time" could be a three-part commercial for Apple products, but as it turns out, it's simply a promotional spot for FileMaker.

farmlifefilemaker
For those unfamiliar with FileMaker, it's a database platform that's designed to make it easy for businesses to build a range of customized apps that work across iPhone, iPad, Mac, Windows, and the web. The most recent version of FileMaker is FileMaker 16, introduced in March of 2017.

Top Rated Comments

szw-mapple fan Avatar
85 months ago
Would have been so much better if this was Dwight’s beet farm.
Score: 3 Votes (Like | Disagree)
David Parke Avatar
85 months ago
This was terrible, right?
Score: 3 Votes (Like | Disagree)
Supermacguy Avatar
85 months ago
FileMaker is still the average person's go-to database app. I've been using it for small projects for almost 2 decades. At my work we use it for some very important business applications; that would be better served with a 'pro level' database. But then again, AppleScript support for the win sometimes.
Score: 2 Votes (Like | Disagree)
robinp Avatar
85 months ago
Apple should bundle it with macOS x
Score: 2 Votes (Like | Disagree)
opeter Avatar
85 months ago
Apple couldn't afford the licensing rights from Dwight.
Yeah, they are all out of money.
Score: 2 Votes (Like | Disagree)
peter2 Avatar
85 months ago
Who is playing the reporter? She is so cute! :-)
Score: 1 Votes (Like | Disagree)

Popular Stories

iPhone SE 4 Vertical Camera Feature

iPhone SE 4 Production Will Reportedly Begin Ramping Up in October

Tuesday July 23, 2024 2:00 pm PDT by
Following nearly two years of rumors about a fourth-generation iPhone SE, The Information today reported that Apple suppliers are finally planning to begin ramping up mass production of the device in October of this year. If accurate, that timeframe would mean that the next iPhone SE would not be announced alongside the iPhone 16 series in September, as expected. Instead, the report...
iPhone 17 Plus Feature

iPhone 17 Lineup Specs Detail Display Upgrade and New High-End Model

Monday July 22, 2024 4:33 am PDT by
Key details about the overall specifications of the iPhone 17 lineup have been shared by the leaker known as "Ice Universe," clarifying several important aspects of next year's devices. Reports in recent months have converged in agreement that Apple will discontinue the "Plus" iPhone model in 2025 while introducing an all-new iPhone 17 "Slim" model as an even more high-end option sitting...
Generic iPhone 17 Feature With Full Width Dynamic Island

Kuo: Ultra-Thin iPhone 17 to Feature A19 Chip, Single Rear Camera, Semi-Titanium Frame, and More

Wednesday July 24, 2024 9:06 am PDT by
Apple supply chain analyst Ming-Chi Kuo today shared alleged specifications for a new ultra-thin iPhone 17 model rumored to launch next year. Kuo expects the device to be equipped with a 6.6-inch display with a current-size Dynamic Island, a standard A19 chip rather than an A19 Pro chip, a single rear camera, and an Apple-designed 5G chip. He also expects the device to have a...
iPhone 16 Pro Sizes Feature

iPhone 16 Series Is Less Than Two Months Away: Everything We Know

Thursday July 25, 2024 5:43 am PDT by
Apple typically releases its new iPhone series around mid-September, which means we are about two months out from the launch of the iPhone 16. Like the iPhone 15 series, this year's lineup is expected to stick with four models – iPhone 16, iPhone 16 Plus, iPhone 16 Pro, and iPhone 16 Pro Max – although there are plenty of design differences and new features to take into account. To bring ...
icloud private relay outage

iCloud Private Relay Experiencing Outage

Thursday July 25, 2024 3:18 pm PDT by
Apple’s iCloud Private Relay service is down for some users, according to Apple’s System Status page. Apple says that the iCloud Private Relay service may be slow or unavailable. The outage started at 2:34 p.m. Eastern Time, but it does not appear to be affecting all iCloud users. Some impacted users are unable to browse the web without turning iCloud Private Relay off, while others are...
iPhone 17 Plus Feature Purple

iPhone 17 Rumored to Feature Mechanical Aperture

Tuesday July 23, 2024 9:32 am PDT by
Apple is planning to release at least one iPhone 17 model next year with mechanical aperture, according to a report published today by The Information. The mechanical system would allow users to adjust the size of the iPhone 17's aperture, which refers to the opening of the camera lens through which light enters. All existing iPhone camera lenses have fixed apertures, but some Android...