Colgate this week announced the launch of its first app-enabled electronic toothbrush, called the Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence. Available exclusively beginning today on Apple.com and in some Apple retail locations, Colgate's new product provides a few pieces of real-time feedback to help users improve their brushing routine.

The electronic toothbrush also uses Apple's ResearchKit in order to crowdsource toothbrushing data and "get even smarter about oral care for better and faster future innovation." ResearchKit is a software framework created by Apple that lets medical researchers gather data from compatible apps and programs, working in conjunction sometimes with CareKit to provide users with a better understanding of their specific medical conditions.

colgate smart toothbrush

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."

Otherwise, Colgate's electronic toothbrush performs functions similar to previous devices from Philips, providing users with real-time feedback through an iPhone app as a way to improve brushing habits. The toothbrush includes various sensors, 3D motion sensors, and AI algorithms to detect brushing effectiveness "in 16 zones of the mouth."

The device's AI technology was created in partnership with Kolibree, and the connected app coaches users through brushing sessions that point out sections of the mouth where they might need to focus on more during their daily routines. The more the toothbrush is used, the more the AI learns and will adapt to each user, adjusting to their own habits and providing improved brushing tips.

Colgate is launching the Smart Electronic Toothbrush today in the United States on Apple.com and in select Apple stores, and will run for a price of $99.95.

Top Rated Comments

BlargKing Avatar
47 months ago
Why the everloving **** does anyone need a "smart" toothbrush with AI? Who needs an app connected toothbrush??? Just use the 3$ plastic stick with bristles and stop making everything "smart" and "connected".
Score: 5 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
47 months ago
Why the everloving f*** does anyone need a "smart" toothbrush with AI? Who needs an app connected toothbrush??? Just use the 3$ plastic stick with bristles and stop making everything "smart" and "connected".
If it can help you brush better and avoid painful and expensive dental costs, I don't see an issue.

Remember that dental health is closely linked to general health. Having a healthy mouth is also directly linked to longevity. Those with poor dental hygiene generally die earlier and experience more health problems.

You honestly believe it's stupid to invest in something that could help you live a longer, healthier life?
Score: 3 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
47 months ago
Its just not worth the inconvenience of having a stupid smartphone app. Pairing devices with smartphones over any form of wireless means that at some point the whole thing is going to encounter a glitch.

Honestly if people can't brush their teeth properly without computer assistance, I question how they can possibly operate a computer assisted toothbrush in the first place.

"Smart" integrated devices are a fad. They'll keep making increasingly stupid devices with "smart" technology that offer nothing over their dumb counterparts until people get bored of the novelty and stop buying them.
Gartner predicts 20.8 billion of them by 2020. Yeah, that's just a fad.
[doublepost=1515517902][/doublepost]I'm sure people cried about electric tooth brushes when they were invented too, just the way BlargKing is now. "Why do they need to be electric?!" Well, piles of proof show that electric do a better job than manual brushing and those that use electric tooth brushes also brush longer than those with manual, which results in even better brushing too.

I'm sure in time we'll find that having brushes that advise us on what we're missing or could be doing better are helpful for better brushing. We'll look back on comments like those from BlargKing and see just how naive we once were to not realize the transformative power of new technology applied to traditional products.
Score: 2 Votes (Like | Disagree)
555gallardo Avatar
47 months ago
This better make my teeth snow white.
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
47 months ago
Plastic stick with bristles has worked fine for my entire 20+ years of existence. People have had healthy oral hygiene long before we started cramming technology into a simple mouth scrubber.
If you claim to have 100% perfect oral health and have never suffered a single cavity or any other issue, keep doing what you're doing.

Surely you recognize that there are plenty out there who can't claim that. If $99 helps them to avoid a cavity or have better oral health, leading to a better life and smaller dental bills, why would you judge them? It may even mean reduced claims on dental insurance which could lead to lower premiums for all of us.
Score: 2 Votes (Like | Disagree)
Avieshek Avatar
47 months ago
Vibrators. Someday.. Someday.
Score: 2 Votes (Like | Disagree)

Top Stories

REC ASA CODE2016 20160601 205816 2745

Elon Musk Reportedly Demanded to Become Apple CEO as Part of Potential Tesla Acquisition [Update: Musk Denies]

Friday July 30, 2021 9:04 am PDT by
Tesla CEO Elon Musk reportedly once demanded that he be made Apple CEO in a brief discussion of a potential acquisition with Apple's current CEO, Tim Cook. The claim comes in a new book titled "Power Play: Tesla, Elon Musk and the Bet of the Century," as reviewed by The Los Angeles Times. According to the book, during a 2016 phone call between Musk and Cook that touched on the possibility of ...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
Apple watch series 5 new case material made of titanium 091019

Titanium Apple Watch Series 6 Models Currently Widely Unavailable

Sunday August 1, 2021 6:21 am PDT by
Models of the Apple Watch Series 6 with titanium cases part of the "Apple Watch Edition" collection is currently widely unavailable for pick-up in several of Apple's retail stores in the United States and is unavailable entirely for delivery in major markets. Noted by Bloomberg's Mark Gurman in the latest edition of his "Power On" newsletter, titanium models of the Apple Watch Series 6,...
ifixit iphone12 mini

Apple to Make Space for Larger Batteries in iPhones, iPads, and MacBooks By Adopting Slimmer Peripheral Chips

Monday August 2, 2021 2:12 am PDT by
For future iPhones, iPads, and MacBooks, Apple plans to use smaller internal components in an effort to increase the size of the device's battery, according to DigiTimes. Image Credit: iFixit Specifically, Apple plans to "significantly increase the adoption" of IPDs or integrated passive devices for the peripheral chips in its products. These news chips will be slimmer in size and allow for...
Flat 2021 MacBook Pro Mockup Feature

Unreleased Apple Macs and Apple Watches Listed in Eurasian Database Ahead of Fall Product Launches

Monday August 2, 2021 9:34 am PDT by
Apple is preparing for a slew of fall product launches according to new filings that showed up today in the Eurasian Economic Commission database. There are listings for new Mac and Apple Watch models, all of which have previously unknown model identifiers that indicate that they're upcoming devices. There are six new Apple Watch identifiers, including A2473, A2474, A2475, A2476, A2477, and...
a15 chip

iPhone 13 and Redesigned MacBook Pro Chip Production Hit With Gas Contamination

Friday July 30, 2021 5:44 am PDT by
The most important TSMC factory that manufactures Apple's chips destined for next-generation iPhone and Mac models has been hit by a gas contamination, according to Nikkei Asia. The factory, known as "Fab 18," is TSMC's most advanced chipmaking facility. TSMC is Apple's sole chip supplier, making all of the processors used in every Apple device with a custom silicon chip. Industry...
iPhone 13 Wi Fi 6E feature update

Wi-Fi 6E Explained: What It Could Mean for iPhone 13 and Beyond

Monday August 2, 2021 8:00 am PDT by
The iPhone 13 is widely expected to come with Wi-Fi 6E capabilities, and while it may seem rather nuanced to the average consumer, with only improved speeds and being "up to date" in the realm of Wi-Fi technology, it's actually a fairly significant improvement, laying the groundwork for much of what we know the future holds. To truly understand Wi-Fi 6E, MacRumors sat down for an exclusive...
youtube premium lite

YouTube Tests Cheaper 'Premium Lite' Subscription for Ad-Free Viewing

Monday August 2, 2021 3:22 am PDT by
YouTube is piloting a new cheaper subscription tier in Europe called "Premium Lite," which offers ad-free viewing minus YouTube Premium's other features. First spotted by a user on ResetEra and subsequently confirmed by Google, the "Lite" plan means users who aren't interested in offline downloads or background playback can still enjoy YouTube videos on web and mobile app without being...
iPhone 13 Always On Feature

iPhone 13 to Bring Over a Major Feature From the Apple Watch

Wednesday July 28, 2021 2:21 am PDT by
Apple's upcoming iPhone 13 lineup will feature an always-on display akin to the Apple Watch Series 5 and Series 6, according to recent reports. In his weekly Power On newsletter, Bloomberg journalist Mark Gurman, who often reveals accurate insights into Apple's plans, said that the iPhone 13 may feature an Apple Watch-inspired always-on mode. The Apple Watch Series 5 and Apple Watch...
COVID19 Digital Wallet Apple Wallet

Australian Government Now Offering COVID-19 Digital Vaccination Certificates for Apple Wallet

Monday August 2, 2021 12:04 am PDT by
The Australian government has introduced support for adding COVID-19 vaccination digital certificates to Apple Wallet via the Express Plus Medicare app on iOS. Image credit: Tap Down Under As spotted by Tap Down Under, users who have received two doses of either the AstraZeneca or Pfizer vaccine now have access to the digital certificate through their Medicare online account or via the Medica...