Colgate this week announced the launch of its first app-enabled electronic toothbrush, called the Colgate Smart Electronic Toothbrush E1 with Artificial Intelligence. Available exclusively beginning today on Apple.com and in some Apple retail locations, Colgate's new product provides a few pieces of real-time feedback to help users improve their brushing routine.

The electronic toothbrush also uses Apple's ResearchKit in order to crowdsource toothbrushing data and "get even smarter about oral care for better and faster future innovation." ResearchKit is a software framework created by Apple that lets medical researchers gather data from compatible apps and programs, working in conjunction sometimes with CareKit to provide users with a better understanding of their specific medical conditions.

colgate smart toothbrush

"Our goal is simple. We want people to have their healthiest smiles by brushing their best," said Dr. Patricia Verduin, Chief Technology Officer, Colgate-Palmolive Company. "The first step to improving brushing is to understand consumers' brushing habits, and Apple ResearchKit has proved to be a powerful tool for this."

Otherwise, Colgate's electronic toothbrush performs functions similar to previous devices from Philips, providing users with real-time feedback through an iPhone app as a way to improve brushing habits. The toothbrush includes various sensors, 3D motion sensors, and AI algorithms to detect brushing effectiveness "in 16 zones of the mouth."

The device's AI technology was created in partnership with Kolibree, and the connected app coaches users through brushing sessions that point out sections of the mouth where they might need to focus on more during their daily routines. The more the toothbrush is used, the more the AI learns and will adapt to each user, adjusting to their own habits and providing improved brushing tips.

Colgate is launching the Smart Electronic Toothbrush today in the United States on Apple.com and in select Apple stores, and will run for a price of $99.95.

Top Rated Comments

BlargKing Avatar
50 months ago
Why the everloving **** does anyone need a "smart" toothbrush with AI? Who needs an app connected toothbrush??? Just use the 3$ plastic stick with bristles and stop making everything "smart" and "connected".
Score: 5 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
50 months ago
Why the everloving f*** does anyone need a "smart" toothbrush with AI? Who needs an app connected toothbrush??? Just use the 3$ plastic stick with bristles and stop making everything "smart" and "connected".
If it can help you brush better and avoid painful and expensive dental costs, I don't see an issue.

Remember that dental health is closely linked to general health. Having a healthy mouth is also directly linked to longevity. Those with poor dental hygiene generally die earlier and experience more health problems.

You honestly believe it's stupid to invest in something that could help you live a longer, healthier life?
Score: 3 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
50 months ago
Its just not worth the inconvenience of having a stupid smartphone app. Pairing devices with smartphones over any form of wireless means that at some point the whole thing is going to encounter a glitch.

Honestly if people can't brush their teeth properly without computer assistance, I question how they can possibly operate a computer assisted toothbrush in the first place.

"Smart" integrated devices are a fad. They'll keep making increasingly stupid devices with "smart" technology that offer nothing over their dumb counterparts until people get bored of the novelty and stop buying them.
Gartner predicts 20.8 billion of them by 2020. Yeah, that's just a fad.
[doublepost=1515517902][/doublepost]I'm sure people cried about electric tooth brushes when they were invented too, just the way BlargKing is now. "Why do they need to be electric?!" Well, piles of proof show that electric do a better job than manual brushing and those that use electric tooth brushes also brush longer than those with manual, which results in even better brushing too.

I'm sure in time we'll find that having brushes that advise us on what we're missing or could be doing better are helpful for better brushing. We'll look back on comments like those from BlargKing and see just how naive we once were to not realize the transformative power of new technology applied to traditional products.
Score: 2 Votes (Like | Disagree)
555gallardo Avatar
50 months ago
This better make my teeth snow white.
Score: 2 Votes (Like | Disagree)
OldSchoolMacGuy Avatar
50 months ago
Plastic stick with bristles has worked fine for my entire 20+ years of existence. People have had healthy oral hygiene long before we started cramming technology into a simple mouth scrubber.
If you claim to have 100% perfect oral health and have never suffered a single cavity or any other issue, keep doing what you're doing.

Surely you recognize that there are plenty out there who can't claim that. If $99 helps them to avoid a cavity or have better oral health, leading to a better life and smaller dental bills, why would you judge them? It may even mean reduced claims on dental insurance which could lead to lower premiums for all of us.
Score: 2 Votes (Like | Disagree)
Avieshek Avatar
50 months ago
Vibrators. Someday.. Someday.
Score: 2 Votes (Like | Disagree)

Related Stories

studio buds family

Beats Studio Buds Debuting Today With Active Noise Cancellation, Stemless Design, and More for $150

Monday June 14, 2021 8:00 am PDT by
We've seen a lot of teasers about the Beats Studio Buds over the past month since they first showed up in Apple's beta software updates, and today they're finally official. The Beats Studio Buds are available to order today in red, white, and black ahead of a June 24 ship date, and they're priced at $149.99. The Studio Buds are the first Beats-branded earbuds to truly compete with AirPods...
os x mountain lion macs 16x9 2

Apple Makes OS X Lion and Mountain Lion Free to Download

Wednesday June 30, 2021 12:19 pm PDT by
Apple recently dropped the $19.99 fee for OS X Lion and Mountain Lion, making the older Mac updates free to download, reports Macworld. Apple has kept OS X 10.7 Lion and OS X 10.8 Mountain Lion available for customers who have machines limited to the older software, but until recently, Apple was charging $19.99 to get download codes for the updates. As of last week, these updates no...
iPhone 13 Dummy Thumbnail 2

Kuo: iPhone 13 to Feature LEO Satellite Communications to Make Calls and Texts Without Cellular Coverage

Sunday August 29, 2021 7:39 am PDT by
The iPhone 13 will feature low earth orbit (LEO) satellite communication connectivity to allow users to make calls and send messages in areas without 4G or 5G coverage, according to the reliable analyst Ming-Chi Kuo. In a note to investors, seen by MacRumors, Kuo explained that the iPhone 13 lineup will feature hardware that is able to connect to LEO satellites. If enabled with the relevant...
youtube apple tv

YouTube Discontinuing 3rd-Generation Apple TV App, AirPlay Still Available

Wednesday February 3, 2021 3:09 pm PST by
YouTube is planning to stop supporting its YouTube app on the third-generation Apple TV models, where YouTube has long been available as a channel option. A 9to5Mac reader received a message about the upcoming app discontinuation, which is set to take place in March.Starting early March, the YouTube app will no longer be available on Apple TV (3rd generation). You can still watch YouTube on...
General Apps Messages

Android iMessage Competitor Puts Pressure on Apple

Friday July 30, 2021 3:15 am PDT by
Google and the three major U.S. carriers, including Verizon, AT&T, and T-Mobile, will all support a new communications protocol on Android smartphones starting in 2022, a move that puts pressure on Apple to adopt a new cross-platform messaging standard and may present a challenge to iMessage. Verizon recently announced that it is planning to adopt Messages by Google as its default messaging...
bluetti eb70 main

MacRumors Giveaway: Win a Bluetti EB70 Portable Power Station and 200W Solar Panel

Friday September 3, 2021 11:13 am PDT by
For this week's giveaway, we've teamed up with MAXOAK to offer MacRumors readers a chance to win a Bluetti portable power station and an accompanying solar panel. Bluetti makes a range of portable power station options that are useful for camping, emergencies, power outages, off-grid living, and similar situations. The Bluetti EB70 is a solid middle of the road option that offers 716Wh and...
personal hotspot 1

Apple Acknowledges Personal Hotspot Issues Affecting Some iOS 13 and iPadOS 13 Users

Saturday March 21, 2020 10:04 am PDT by
In an internal document distributed to Apple Authorized Service Providers this week, obtained by MacRumors, Apple has acknowledged that some iOS 13 or iPadOS 13 users may experience issues with Personal Hotspot. Apple has told Authorized Service Providers to expect customers who are unable to connect to a Personal Hotspot or experience frequent disconnection from one. Customers may also...
iphone 13 teal with text

Apple Begins Preparation for iPhone 13 Production Ahead of Fall Launch

Monday June 28, 2021 3:29 am PDT by
We're just a few months away from when Apple is expected to reveal the 2021 iPhone, dubbed the "iPhone 13." In preparation for its launch, it has been pulling in shipments of different components needed to produce the new iPhones, according to a report from DigiTimes. In years past, Apple released its latest iPhone lineup, alongside a new Apple Watch, during a September event at Apple Park....
General Spotify Feature

Spotify Partners With Delta to Provide Free In-Flight Music and Podcasts Service

Thursday September 2, 2021 12:59 am PDT by
Spotify has announced a new partnership with Delta that will see the streaming service take over the "audio" section of Delta's in-flight seatback entertainment, making select playlists and podcasts freely available to all passengers. You are now free to roam about the cabin—and get the music and podcasts you love at 30,000 feet. Beginning today, we're taking off in a new partnership with...