Canalys Predicts 2018 Will Be 'Defining Year' for Smart Speaker Growth

A new report posted today by Canalys predicts that 2018 will be "the defining year" for smart speaker adoption, with the global market expected to grow to 56.3 million shipments by the end of the year, up from just over 30 million in 2017 (via TechCrunch).

Canalys predicts that Amazon and Google will remain in the lead with Echo and Home speakers, respectively. In addition to existing products, Apple's HomePod will be one of multiple new entries in the market to help smart speaker consumer adoption grow this year.

canalys chart smart speakers
Canalys research analyst Lucio Chen said that smart speaker uptake has "grown faster than any other consumer technology" the group has recently encountered, including augmented reality, virtual reality, and wearables.

“2018 will be the defining year for smart speaker adoption,” said Canalys Research Analyst Lucio Chen. “Smart speaker uptake has grown faster than any other consumer technology we’ve recently encountered, such as AR, VR or even wearables. While 2017 has been a banner year for smart speakers in terms of hardware sales, especially for Google and Amazon, smart speakers in 2018 will move beyond hardware, with strategic attempts to monetize the growing installed base in the US and beyond.

The possibilities to do this are endless, be it discreet advertising, content subscription bundles, premium services or enterprise solutions. The technology is still in transition, and increased investments from multiple players of the ecosystem will fuel growth.”

On a country-by-country basis, the United States is believed to remain "the single most important market" for smart speakers in 2018, with shipments predicted to reach 38.4 million units. China is then marked as a distant second place with 4.4 million units. Looking further into the future, Canalys mentioned that the U.S. will hold its top spot in the global smart speaker market through 2020.

Canalys wrote that smart speaker adoption has accelerated on a global scale due to "successful upgrades" to existing products, and potential for smart home integration.

“Vendors have begun offering successful upgrades to their latest models, and a key element driving this stickiness are the smart home partnerships. Alexa’s multiple smart home integrations, Google’s partnership with Nest and Apple’s HomeKit initiatives will continue to excite consumers of the smart speaker and fuel sales in 2018.”

The HomePod will be Apple's entry into the smart speaker market, allowing users to use voice commands to control HomeKit devices, play Apple Music, ask Siri questions, and more. The device was previously set to launch in December 2017, but in November Apple decided to delay the speaker's debut to early 2018. Since that delay we haven't heard any mention of when the HomePod might launch, but the company's definition of "early" is generally January through April.

Related Roundup: HomePod
Tag: Canalys
Buyer's Guide: HomePod (Neutral)

Popular Stories

apple tv 4k new orange

New Apple TV Expected Later This Year With These New Features

Saturday July 12, 2025 3:09 pm PDT by
A new Apple TV is expected to be released later this year, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the next Apple TV, according to rumors. Rumors Faster Wi-Fi Support The next Apple TV will be equipped with Apple's own combined Wi-Fi and Bluetooth chip, according to Bloomberg's Mark Gurman. He said the chip supports ...
iphone 16 pro ghost hand

5 Reasons to Skip This Year's iPhone 17 Pro

Thursday July 10, 2025 4:54 am PDT by
Apple will launch its new iPhone 17 series in two months, and the iPhone 17 Pro models are expected to get a new design for the rear casing and the camera area. But more significant changes to the lineup are not expected until next year, when the iPhone 18 models arrive. If you're thinking of trading in your iPhone for this year's latest, consider the following features rumored to be coming...
iPhone 17 Pro in Hand Feature Lowgo

iPhone 17 Pro Coming Soon With These 16 New Features

Friday July 11, 2025 12:40 pm PDT by
Apple's next-generation iPhone 17 Pro and iPhone 17 Pro Max are only two months away, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models. Latest Rumors These rumors surfaced in June and July:A redesigned Dynamic Island: It has been rumored that all iPhone 17 models will have a redesigned Dynamic Island interface — it might ...
Apple Watch Ultra 2 Complications

Apple Watch Ultra 3: What to Expect

Sunday July 13, 2025 10:30 am PDT by
The long wait for an Apple Watch Ultra 3 is nearly over, and a handful of new features and changes have been rumored for the device. Below, we recap what to expect from the Apple Watch Ultra 3:Satellite connectivity for sending and receiving text messages when Wi-Fi and cellular coverage is unavailable 5G support, up from LTE on the Apple Watch Ultra 2 Likely a wide-angle OLED display that ...
iphone 16 pro pro max

iPhone 17 Pro Models With BOE Displays Will Be Sold in China Only

Thursday July 10, 2025 11:59 pm PDT by
iPhone 17 Pro and iPhone 17 Pro Max models with displays made by BOE will be sold exclusively in China, according to a new report. Last week, it emerged that Chinese display manufacturer BOE was aggressively ramping up its OLED production capacity for future iPhone models as part of a plan to recapture a major role in Apple's supply chain. Now, tech news aggregator Jukan Choi reports...
top stories 2025 07 12

Top Stories: iPhone 17 Pro Rumors, iOS 26 Beta 3, and More

Saturday July 12, 2025 6:00 am PDT by
The iOS 26 public beta release is quickly approaching, while developers have recently gotten their hands on a third round of betas that has seen Apple continue to tweak features, design, and functionality. We're also continuing to hear rumors about the iPhone 17 lineup that is now just about right around the corner, while Apple's latest big-budget film appears to be taking off, so read on...

Top Rated Comments

Moi Ici Avatar
98 months ago
I could never have a “live” speaker in my home. The security issues just bother me.
Score: 16 Votes (Like | Disagree)
wwchris Avatar
98 months ago
Sorry if this is rambling, but the topic is so large it is impossible to address in a post. It really needs a full article somewhere.

I hate to say it, but I believe this is going to net out in the pretty near future as Apple's biggest blunder.

This market is already huge and Apple is too late to the game with the wrong product. I already own 8 Echo devices and 3 google Home devices and I am so deep into the Apple ecosystem it is ridiculous. I gave out Echo dots as Christmas presents to everyone in my family. At $29 they were so cheap it was a simple go to gift that everyone wanted and was excited about. Anyone I know that is even slightly tech savvy already has an Echo or a Home device. Echo devices are Amazon's biggest sellers out of all products they sell.

Home automation is going to be an enormous market in the next few years and unfortunately, Siri is awful, Homekit is awful, Homekit doesn't have enough device support (but virtually all devices work with Echo and Home) and Homepod is too expensive. If I'm an audio aficionado, I already own a stereo, why don't I just play my music through that via an Echo dot (for example)? If I'm not an audio aficionado, why would I spend $349 on a speaker?

Apple has no internal infrastructure to handle many of the tasks required to make Homepod more than a music player. Am I going to have to ask Siri to search Google for answers like I have to do on my phone if I want any reliable search results?

Apple should have been focused on creating a line of their own connected hardware under the apple brand and kept it within their ecosystem and rolled it out over the last few years. Apple branded smart locks, security cams, lighting and outlets that set up as easily as Airpods would have been a game changer and they could have charged a massive premium. (There is still time for that if they somehow have this secretly in the works, but that window will be closing very soon). How did they not build an AppleTV with a small speaker and voice recognition built in?

Ugh, this post lacks coherency, but suffice it to say, I think apple has lost their way in many areas (the recent battery thing and what I now consider to be bottom of class customer service when it come to phone and iPad repairs for example) and for the first time in 10 years, I am seriously considering dipping my toes into other ecosystems beyond just educating myself.
Score: 10 Votes (Like | Disagree)
autrefois Avatar
98 months ago
I could never have a “live” speaker in my home. The security issues just bother me.
It's kind of like 1984, except that people are willing doing it to themselves. A device that is constantly listening; what could possibly go wrong?

There's already been at least one case where police tried to use a smart speaker in their investigation, and the government can still issue FISA warrants to grab data they want with essentially no real judicial oversight. Apple admits they receive and sometimes comply with "requests" for individuals' data and have offered to help in certain cases.

Some will say this is conspiracy thinking, but no one can dispute the facts. You can interpret them how you like, but I will not be putting a smart speaker in my home.
Score: 7 Votes (Like | Disagree)
44267547 Avatar
98 months ago
I don’t think Siri can ever be as good as the google assistant.
As someone as myself who uses Siri on a regular basis, I agree that Google assistant is much better in dictation and producing accurate results. The speed of Google assistant also produces results faster. Siri has its moments when it works efficiently and other times it can be frustrating, but Google Assistant has improved significantly where Siri struggles at times.
Score: 6 Votes (Like | Disagree)
D.T. Avatar
98 months ago
Well, that's better than saying, "2018 will be the defining year for giant monster attacks".







... but only by a little.
Score: 5 Votes (Like | Disagree)
tallscot Avatar
98 months ago
We bought a few Amazon Echo Dots at $40 and use them as an intercom system to tell my kids it's time to eat dinner, etc. We use the one in the kitchen for a timer as we cook, and to check the weather. The ones in the bedrooms are used as alarm clocks for the kids too.

My family room AV receiver is Bluetooth so I connected the Echo Dot in the kitchen to that receiver to play my Amazon Prime membership songs over the stereo. No need to fire up the Apple TV anymore.

At some point, I'll start buying the lights and a smart thermostat.

I'm not really sure what Apple's waiting for.
Score: 5 Votes (Like | Disagree)