Canalys Predicts 2018 Will Be 'Defining Year' for Smart Speaker Growth

A new report posted today by Canalys predicts that 2018 will be "the defining year" for smart speaker adoption, with the global market expected to grow to 56.3 million shipments by the end of the year, up from just over 30 million in 2017 (via TechCrunch).

Canalys predicts that Amazon and Google will remain in the lead with Echo and Home speakers, respectively. In addition to existing products, Apple's HomePod will be one of multiple new entries in the market to help smart speaker consumer adoption grow this year.

canalys chart smart speakers
Canalys research analyst Lucio Chen said that smart speaker uptake has "grown faster than any other consumer technology" the group has recently encountered, including augmented reality, virtual reality, and wearables.

“2018 will be the defining year for smart speaker adoption,” said Canalys Research Analyst Lucio Chen. “Smart speaker uptake has grown faster than any other consumer technology we’ve recently encountered, such as AR, VR or even wearables. While 2017 has been a banner year for smart speakers in terms of hardware sales, especially for Google and Amazon, smart speakers in 2018 will move beyond hardware, with strategic attempts to monetize the growing installed base in the US and beyond.

The possibilities to do this are endless, be it discreet advertising, content subscription bundles, premium services or enterprise solutions. The technology is still in transition, and increased investments from multiple players of the ecosystem will fuel growth.”

On a country-by-country basis, the United States is believed to remain "the single most important market" for smart speakers in 2018, with shipments predicted to reach 38.4 million units. China is then marked as a distant second place with 4.4 million units. Looking further into the future, Canalys mentioned that the U.S. will hold its top spot in the global smart speaker market through 2020.

Canalys wrote that smart speaker adoption has accelerated on a global scale due to "successful upgrades" to existing products, and potential for smart home integration.

“Vendors have begun offering successful upgrades to their latest models, and a key element driving this stickiness are the smart home partnerships. Alexa’s multiple smart home integrations, Google’s partnership with Nest and Apple’s HomeKit initiatives will continue to excite consumers of the smart speaker and fuel sales in 2018.”

The HomePod will be Apple's entry into the smart speaker market, allowing users to use voice commands to control HomeKit devices, play Apple Music, ask Siri questions, and more. The device was previously set to launch in December 2017, but in November Apple decided to delay the speaker's debut to early 2018. Since that delay we haven't heard any mention of when the HomePod might launch, but the company's definition of "early" is generally January through April.

Related Roundup: HomePod
Tag: Canalys
Buyer's Guide: HomePod (Buy Now)

Top Rated Comments

Moi Ici Avatar
80 months ago
I could never have a “live” speaker in my home. The security issues just bother me.
Score: 16 Votes (Like | Disagree)
wwchris Avatar
80 months ago
Sorry if this is rambling, but the topic is so large it is impossible to address in a post. It really needs a full article somewhere.

I hate to say it, but I believe this is going to net out in the pretty near future as Apple's biggest blunder.

This market is already huge and Apple is too late to the game with the wrong product. I already own 8 Echo devices and 3 google Home devices and I am so deep into the Apple ecosystem it is ridiculous. I gave out Echo dots as Christmas presents to everyone in my family. At $29 they were so cheap it was a simple go to gift that everyone wanted and was excited about. Anyone I know that is even slightly tech savvy already has an Echo or a Home device. Echo devices are Amazon's biggest sellers out of all products they sell.

Home automation is going to be an enormous market in the next few years and unfortunately, Siri is awful, Homekit is awful, Homekit doesn't have enough device support (but virtually all devices work with Echo and Home) and Homepod is too expensive. If I'm an audio aficionado, I already own a stereo, why don't I just play my music through that via an Echo dot (for example)? If I'm not an audio aficionado, why would I spend $349 on a speaker?

Apple has no internal infrastructure to handle many of the tasks required to make Homepod more than a music player. Am I going to have to ask Siri to search Google for answers like I have to do on my phone if I want any reliable search results?

Apple should have been focused on creating a line of their own connected hardware under the apple brand and kept it within their ecosystem and rolled it out over the last few years. Apple branded smart locks, security cams, lighting and outlets that set up as easily as Airpods would have been a game changer and they could have charged a massive premium. (There is still time for that if they somehow have this secretly in the works, but that window will be closing very soon). How did they not build an AppleTV with a small speaker and voice recognition built in?

Ugh, this post lacks coherency, but suffice it to say, I think apple has lost their way in many areas (the recent battery thing and what I now consider to be bottom of class customer service when it come to phone and iPad repairs for example) and for the first time in 10 years, I am seriously considering dipping my toes into other ecosystems beyond just educating myself.
Score: 10 Votes (Like | Disagree)
autrefois Avatar
80 months ago
I could never have a “live” speaker in my home. The security issues just bother me.
It's kind of like 1984, except that people are willing doing it to themselves. A device that is constantly listening; what could possibly go wrong?

There's already been at least one case where police tried to use a smart speaker in their investigation, and the government can still issue FISA warrants to grab data they want with essentially no real judicial oversight. Apple admits they receive and sometimes comply with "requests" for individuals' data and have offered to help in certain cases.

Some will say this is conspiracy thinking, but no one can dispute the facts. You can interpret them how you like, but I will not be putting a smart speaker in my home.
Score: 7 Votes (Like | Disagree)
44267547 Avatar
80 months ago
I don’t think Siri can ever be as good as the google assistant.
As someone as myself who uses Siri on a regular basis, I agree that Google assistant is much better in dictation and producing accurate results. The speed of Google assistant also produces results faster. Siri has its moments when it works efficiently and other times it can be frustrating, but Google Assistant has improved significantly where Siri struggles at times.
Score: 6 Votes (Like | Disagree)
D.T. Avatar
80 months ago
Well, that's better than saying, "2018 will be the defining year for giant monster attacks".







... but only by a little.
Score: 5 Votes (Like | Disagree)
tallscot Avatar
80 months ago
We bought a few Amazon Echo Dots at $40 and use them as an intercom system to tell my kids it's time to eat dinner, etc. We use the one in the kitchen for a timer as we cook, and to check the weather. The ones in the bedrooms are used as alarm clocks for the kids too.

My family room AV receiver is Bluetooth so I connected the Echo Dot in the kitchen to that receiver to play my Amazon Prime membership songs over the stereo. No need to fire up the Apple TV anymore.

At some point, I'll start buying the lights and a smart thermostat.

I'm not really sure what Apple's waiting for.
Score: 5 Votes (Like | Disagree)

Popular Stories

Apple car wheel icon feature yellow

Apple Cancels Electric Car Project

Tuesday February 27, 2024 11:05 am PST by
Apple has canceled all plans to release an autonomous, electric vehicle, reports Bloomberg. Apple has been working on an Apple Car for more than a decade and invested millions of dollars into development before deciding it was not a viable project. Apple's Chief Operating Officer Jeff Williams today told approximately 2,000 employees working on the Apple Car that the project was canceled,...
iOS 18 Mock iPhone 16 Feature Gray

iOS 18 Rumored to Be Compatible With These iPhone Models

Tuesday February 27, 2024 6:31 am PST by
iOS 18 will be compatible with the iPhone XR, and thereby also the iPhone XS and iPhone XS Max models with the same A12 Bionic chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS updates. The post was spotted by MacRumors contributor Aaron Perris, and it has since been deleted. However, this was likely because the...
Google maps feaure

Google Maps Finally Rolls Out Glanceable Directions

Wednesday February 28, 2024 2:07 am PST by
After more than a year since announcing the feature, Google Maps is finally rolling out glanceable directions on Android and iOS (via Android Police). The feature allows users to view turn-by-turn directions and a live ETA directly from their device's lock screen – information that was previously only visible when a phone was unlocked. Glanceable directions also work on the app's route...
iPad Air 5

iPadOS 18 Rumored to Drop Support for These iPad Models

Tuesday February 27, 2024 6:55 am PST by
iPadOS 18 will drop support for iPad models equipped with the A10X Fusion chip, according to a post on X today from a private account with a proven track record of sharing build numbers for upcoming iOS and iPadOS updates. This means that iPadOS 18 would not be compatible with the first-generation 10.5-inch iPad Pro or the second-generation 12.9-inch iPad Pro models released in 2017. It...
iOS 17

iOS 17.4 Coming Soon With These New Features for Your iPhone

Monday February 26, 2024 6:08 am PST by
In a press release last month, Apple confirmed that iOS 17.4 will be released in March, and the update includes several new features and changes for the iPhone. Key new features in iOS 17.4 include major App Store changes in the EU, Apple Podcasts transcripts, and an iMessage security upgrade. The update also adds new emoji and includes preparations for the launch of next-generation CarPlay...
M3 MacBook Air Feature

New MacBook Air Models Launching Next Month: 5 Features to Expect

Wednesday February 28, 2024 1:50 am PST by
The existing 15-inch MacBook Air arrived in June 2023, which is not that long ago in terms of Mac update cycles. However, Apple released the current 13-inch ‌MacBook Air back in June 2022. It is now the oldest Mac in Apple's current crop, having not been updated in 600 days. But rumors suggest that is unlikely to be the case for much longer. According to Bloomberg's Mark Gurman, Apple has...
iOS 17

10 New Things Your iPhone Can Do in Next Month's iOS 17.4 Update

Tuesday February 27, 2024 8:18 am PST by
Apple will next month release iOS 17.4, its biggest iPhone software update of the year so far, featuring a number of features and changes that users have been anticipating for quite a while. Below, we've listed 10 new things that your iPhone will be able to do after you've installed the update, which is projected to arrive by March 7. When the day arrives, be sure to check Settings ➝...