Canalys Predicts 2018 Will Be 'Defining Year' for Smart Speaker Growth

A new report posted today by Canalys predicts that 2018 will be "the defining year" for smart speaker adoption, with the global market expected to grow to 56.3 million shipments by the end of the year, up from just over 30 million in 2017 (via TechCrunch).

Canalys predicts that Amazon and Google will remain in the lead with Echo and Home speakers, respectively. In addition to existing products, Apple's HomePod will be one of multiple new entries in the market to help smart speaker consumer adoption grow this year.


Canalys research analyst Lucio Chen said that smart speaker uptake has "grown faster than any other consumer technology" the group has recently encountered, including augmented reality, virtual reality, and wearables.

“2018 will be the defining year for smart speaker adoption,” said Canalys Research Analyst Lucio Chen. “Smart speaker uptake has grown faster than any other consumer technology we’ve recently encountered, such as AR, VR or even wearables. While 2017 has been a banner year for smart speakers in terms of hardware sales, especially for Google and Amazon, smart speakers in 2018 will move beyond hardware, with strategic attempts to monetize the growing installed base in the US and beyond.

The possibilities to do this are endless, be it discreet advertising, content subscription bundles, premium services or enterprise solutions. The technology is still in transition, and increased investments from multiple players of the ecosystem will fuel growth.”

On a country-by-country basis, the United States is believed to remain "the single most important market" for smart speakers in 2018, with shipments predicted to reach 38.4 million units. China is then marked as a distant second place with 4.4 million units. Looking further into the future, Canalys mentioned that the U.S. will hold its top spot in the global smart speaker market through 2020.

Canalys wrote that smart speaker adoption has accelerated on a global scale due to "successful upgrades" to existing products, and potential for smart home integration.

“Vendors have begun offering successful upgrades to their latest models, and a key element driving this stickiness are the smart home partnerships. Alexa’s multiple smart home integrations, Google’s partnership with Nest and Apple’s HomeKit initiatives will continue to excite consumers of the smart speaker and fuel sales in 2018.”

The HomePod will be Apple's entry into the smart speaker market, allowing users to use voice commands to control HomeKit devices, play Apple Music, ask Siri questions, and more. The device was previously set to launch in December 2017, but in November Apple decided to delay the speaker's debut to early 2018. Since that delay we haven't heard any mention of when the HomePod might launch, but the company's definition of "early" is generally January through April.

Related Roundup: HomePod
Tag: Canalys
Buyer's Guide: HomePod (Caution)

Top Rated Comments

(View all)
Avatar
37 months ago
I could never have a “live” speaker in my home. The security issues just bother me.
Score: 16 Votes (Like | Disagree)
Avatar
37 months ago
Sorry if this is rambling, but the topic is so large it is impossible to address in a post. It really needs a full article somewhere.

I hate to say it, but I believe this is going to net out in the pretty near future as Apple's biggest blunder.

This market is already huge and Apple is too late to the game with the wrong product. I already own 8 Echo devices and 3 google Home devices and I am so deep into the Apple ecosystem it is ridiculous. I gave out Echo dots as Christmas presents to everyone in my family. At $29 they were so cheap it was a simple go to gift that everyone wanted and was excited about. Anyone I know that is even slightly tech savvy already has an Echo or a Home device. Echo devices are Amazon's biggest sellers out of all products they sell.

Home automation is going to be an enormous market in the next few years and unfortunately, Siri is awful, Homekit is awful, Homekit doesn't have enough device support (but virtually all devices work with Echo and Home) and Homepod is too expensive. If I'm an audio aficionado, I already own a stereo, why don't I just play my music through that via an Echo dot (for example)? If I'm not an audio aficionado, why would I spend $349 on a speaker?

Apple has no internal infrastructure to handle many of the tasks required to make Homepod more than a music player. Am I going to have to ask Siri to search Google for answers like I have to do on my phone if I want any reliable search results?

Apple should have been focused on creating a line of their own connected hardware under the apple brand and kept it within their ecosystem and rolled it out over the last few years. Apple branded smart locks, security cams, lighting and outlets that set up as easily as Airpods would have been a game changer and they could have charged a massive premium. (There is still time for that if they somehow have this secretly in the works, but that window will be closing very soon). How did they not build an AppleTV with a small speaker and voice recognition built in?

Ugh, this post lacks coherency, but suffice it to say, I think apple has lost their way in many areas (the recent battery thing and what I now consider to be bottom of class customer service when it come to phone and iPad repairs for example) and for the first time in 10 years, I am seriously considering dipping my toes into other ecosystems beyond just educating myself.
Score: 10 Votes (Like | Disagree)
Avatar
37 months ago

I could never have a “live” speaker in my home. The security issues just bother me.

It's kind of like 1984, except that people are willing doing it to themselves. A device that is constantly listening; what could possibly go wrong?

There's already been at least one case where police tried to use a smart speaker in their investigation, and the government can still issue FISA warrants to grab data they want with essentially no real judicial oversight. Apple admits they receive and sometimes comply with "requests" for individuals' data and have offered to help in certain cases.

Some will say this is conspiracy thinking, but no one can dispute the facts. You can interpret them how you like, but I will not be putting a smart speaker in my home.
Score: 7 Votes (Like | Disagree)
Avatar
37 months ago

I don’t think Siri can ever be as good as the google assistant.

As someone as myself who uses Siri on a regular basis, I agree that Google assistant is much better in dictation and producing accurate results. The speed of Google assistant also produces results faster. Siri has its moments when it works efficiently and other times it can be frustrating, but Google Assistant has improved significantly where Siri struggles at times.
Score: 6 Votes (Like | Disagree)
Avatar
37 months ago
Well, that's better than saying, "2018 will be the defining year for giant monster attacks".







... but only by a little.
Score: 5 Votes (Like | Disagree)
Avatar
37 months ago
We bought a few Amazon Echo Dots at $40 and use them as an intercom system to tell my kids it's time to eat dinner, etc. We use the one in the kitchen for a timer as we cook, and to check the weather. The ones in the bedrooms are used as alarm clocks for the kids too.

My family room AV receiver is Bluetooth so I connected the Echo Dot in the kitchen to that receiver to play my Amazon Prime membership songs over the stereo. No need to fire up the Apple TV anymore.

At some point, I'll start buying the lights and a smart thermostat.

I'm not really sure what Apple's waiting for.
Score: 5 Votes (Like | Disagree)

Top Stories

Samsung Mocks Apple for Ditching Power Adapters With iPhone 12 Lineup

Thursday October 15, 2020 11:51 am PDT by
Samsung on its social channels is mocking Apple for removing the power adapter from the iPhone 12 lineup and other iPhone models, pointing out the fact that the Samsung Galaxy smartphones continue to ship with a power adapter. "Included with your Galaxy," reads a Samsung Facebook post that features a picture of a power adapter. Apple notably is no longer providing power adapters or...

iPhone 12 Pro Pre-Orders Already Selling Out With Delivery Times Pushing Into November

Friday October 16, 2020 6:35 am PDT by
Apple today opened pre-orders for the 6.1-inch models of the iPhone 12 and iPhone 12 Pro through its website and the Apple Store app, and estimated delivery times are already slipping into November for select configurations in the United States. Customers ordering a SIM-free/Pacific Blue/128GB version of the iPhone 12 Pro, for example, are already facing an estimated delivery window of...

HomePod Mini Cable is Non-Detachable, Ends With USB-C Connector for Use With Included 20W Power Adapter

Friday October 16, 2020 12:45 pm PDT by
While not detailed in the tech specs, MacRumors can confirm that Apple's new HomePod mini features a non-detachable power cable that ends with a USB-C connector for use with the 20W power adapter included in the box. With the switch to USB-C, the HomePod mini could potentially be powered by a wider range of devices and peripherals, ranging from MacBooks to USB-C battery packs with enough...

Apple's New MagSafe Charger and Cases Begin Arriving to Customers

Saturday October 17, 2020 10:10 am PDT by
Apple's new MagSafe charger and cases have begun arriving to some customers earlier than expected, and images of the accessories have started to surface on Twitter. The photos provide a first look at the products in real-world use. As of writing, some MagSafe cases are also available for pickup at select Apple Stores in countries like the United States, Canada, and Germany. Filip...

New Google App Feature Lets You Hum a Song to Search for It

Saturday October 17, 2020 4:05 am PDT by
Google has added a new feature to its Search app that allows you to hum a song that's stuck in your head, and then use the company's machine learning algorithm to try and identify it. In the Google app or using the Google Search widget, tap the mic icon and say "what's this song?" or click the "Search a song" button. Then start humming the tune for 10-15 seconds. When you're done, the...

Brazilian Certifications Suggest iPhone 12 Mini Features 2,227mAh Battery and iPhone 12 Has 2,815mAh Battery

Friday October 16, 2020 1:08 pm PDT by
Apple's iPhone mini has the shortest battery life out of all the iPhones in the iPhone 12 lineup due to its small size, but Apple has not provided public information about the battery's capacity. A regulatory filing from Brazil, however, suggests the iPhone 12 mini has a battery capacity of 2,227mAh. The same regulatory information says the iPhone 12 features a 2,815mAh battery, which is...

Apple Offering Free AirPods With iPhone 11 Purchase in India as Part of Diwali Celebration

Friday October 16, 2020 12:35 pm PDT by
Apple today launched a new Diwali promotion in India that will see the company providing customers with a set of AirPods with the purchase of any iPhone 11 model. The new iPhone 12 models are not part of the promotion. Apple is offering the standard AirPods With Charging Case free with purchase, but customers can choose to upgrade to the AirPods with Wireless Charging Case or the AirPods Pro....

Apple Event to Unveil First Apple Silicon Macs Could Happen on November 17

Friday October 16, 2020 2:24 am PDT by
Apple will hold another digital event on November 17 to announce its first Apple Silicon powered Macs, according to frequent leaker Jon Prosser. Apple has already said that this year it intends to introduce the first Mac powered by an Apple Silicon chip instead of an Intel processor. One thing it hasn't revealed is the date it will be announced. According to Prosser's source, that date is No...

Apple Online Store Down Ahead of iPhone 12 and 12 Pro Pre-Orders

Thursday October 15, 2020 11:15 pm PDT by
Apple's online store is down ahead of iPhone 12 and iPhone 12 Pro pre-orders, which are set to begin at 5:00 a.m. Pacific Time in the United States. "You're... early," reads the Apple Store message when attempting to visit the U.S. website. "Pre-order begins at 5:00 a.m. PDT. Enjoy the extra sleep." Apple used to do new device pre-orders at 12:01 a.m. Pacific Time, but since last year, has...

When You Can Pre-Order the iPhone 12 and 12 Pro in Every Time Zone

Thursday October 15, 2020 10:55 am PDT by
Pre-orders for the iPhone 12 and the iPhone 12 Pro are set to kick off on Friday, October 16 at 5:00 a.m. Pacific Time, which is a new launch time that Apple adopted as of last year. Apple is planning to make the new devices available in multiple countries around the world simultaneously, so we've made a guide to let MacRumors readers know when pre-orders will in their country. Pre-orders...