Apple recently joined the Alliance for Open Media as a founding member, according to an updated member list first noticed by CNET.

The Alliance for Open Media, according to its website, was formed to "define and develop media codecs, media formats, and related technologies to address marketplace demand for an open standard for video compression and delivery over the web."

allianceforopenmedia
The Alliance is developing a royalty-free video codec known as AOMedia Video 1 (AV1), which is designed to compress video before it's stored or sent over a network. Apple's move to join the Alliance for Open Media is notable because implementing such technology requires it to be widely supported, and Apple was one of the only major companies not participating.

AV1 continues to be a work in progress, with the Alliance for Open Media planning to release the first version of in the near future. Mozilla supports an early version of AV1 and has said that it reduces file sizes by 25 to 35 percent compared to HEVC, which Apple implemented support for in macOS High Sierra and iOS 11.

Other members of the Alliance for Open Media include Amazon, Cisco, Facebook, ARM, Google, IBM, Intel, Microsoft, Mozilla, Netflix, Hulu, NVIDIA, and more.

Top Rated Comments

jhiesey Avatar
53 months ago
I'm so glad this happened. Apple is one of the companies who have the most to gain from royalties for HEVC (aka H.265), so up to now they haven't supported open and royalty-free codecs like VP9 or AV1.

Hopefully this means that AV1 will be supported on every major platform, avoiding the need to support different codecs for different devices and operating systems.
Score: 16 Votes (Like | Disagree)
superduperultra Avatar
53 months ago
The first step towards 4K YouTube in Safari and tvOS.
Score: 9 Votes (Like | Disagree)
modulusshift Avatar
53 months ago
Yes! This is such good news! Just last month someone was hinting that Apple might not be opposed to supporting it, but this was well beyond what I was expecting. I wonder how quickly they'll add hardware decode support? The bitstream is supposed to freeze this month. I think 2019 iPhones will have it.
Score: 6 Votes (Like | Disagree)
69Mustang Avatar
53 months ago
I’ve been watching 4K YouTube videos on my 5K iMac through Safari for a couple years now. Haven’t you been able to?
There's some confusion with people regarding 4K YouTube. You can, in fact, watch some 4K YT in Safari. The caveat being 4K video uploaded before Dec 2016 or 4K YT embedded video. Google started broadcasting the majority of the 4K video on the YT site using VP9 at some point early Dec. '16. Apple doesn't support the VP9 codec so for all intensive purpo- hahahahahahahahaha sorry, couldn't help that-:oops: intents and purposes you can't get 4K YT in Safari or on the ATV.

AV1 will hopefully kill two birds with one stone. Content for customers and savings for the companies in the alliance.
Score: 5 Votes (Like | Disagree)
lunarworks Avatar
53 months ago
Yay. Another standard. Can't wait for the next one in 5 years, and its hardware support in 10.
Score: 5 Votes (Like | Disagree)
simonmet Avatar
53 months ago
I’m more impressed with the 25 to 30% smaller file size compared to HEVC/h265! That’s pretty amazing! Royalty free might translate to a quick way into set top boxes and broadcast industry. Could you imagine 4K on every cable channel and still a 20%+ reduction in bandwidth requirements!
Are you not the least bit skeptical of a big claim like that? I’d prefer to see the evidence and comparisons first, but I’d be hugely surprised if it’s anywhere near that in the majority of cases. Google and VP9 liked to talk the big talk in order to push their standard too, but their efficiency wasn’t significantly greater than H.264 or H.265 as far as I’m aware.

I didn’t think there were any magic bullets left that can result in such substantial gains, but who knows, I could be wrong. What I do know is I was taught and have learnt to be skeptical about claims - especially in a commercial environment - until they’re independently tested and verified, so I wouldn’t go getting too excited just yet.

Now, encoding speed for a given quality and compression ratio is what I’m more interested in.
Score: 4 Votes (Like | Disagree)

Popular Stories

iPhone 14 Mock pill and hole thumb

ProMotion Now Expected to Remain Exclusive to iPhone 14 Pro Models, Not Expand to Entire Lineup

Sunday January 16, 2022 8:56 am PST by
Continuing the tradition set with the iPhone 13 Pro, only the highest-end iPhone 14 models will feature Apple's ProMotion display technology, according to a respected display analyst. Ross Young, who on multiple occasions has detailed accurate information about Apple's future products, said in a tweet that ProMotion will not be expanded to the entire iPhone 14 lineup and will remain...
AirPods Pro Gen 3 Mock Feature Red

AirPods Pro 2 Could Start a New Accessory Ecosystem

Friday January 14, 2022 2:34 am PST by
Apple's second-generation AirPods Pro could arrive alongside a new series of accessories, recent leaked images suggest. Alleged leaked photos of the next-generation AirPods Pro obtained by MacRumors showed a charging case with a metal loop on the side for attaching a strap. Apple has not used this design for any of its other AirPod models and it is unclear why it would be added in this...
Unlikely Products 2022 Feature

Six Rumored Apple Products You're Unlikely to See This Year

Saturday January 15, 2022 2:06 pm PST by
Much has been said about what consumers could see from Apple in 2022, but the company is also working on a handful of rumored products that aren't expected to be unveiled for at least another 12 months, and in some cases a lot longer. Of course, that's assuming they get released at all. Apple works on many potential products some of which ultimately never see the light of day. With that in...
safari icon blue banner

Safari Bug Allows Websites to Track Your Recent Browsing Activity in Real Time

Sunday January 16, 2022 3:37 pm PST by
A bug in WebKit's implementation of a JavaScript API called IndexedDB can reveal your recent browsing history and even your identity, according to a blog post shared on Friday by browser fingerprinting service FingerprintJS. In a nutshell, the bug allows any website that uses IndexedDB to access the names of IndexedDB databases generated by other websites during a user's browsing session....
ipad air 4 video

New iPad Air Rumored to Launch This Spring With A15 Chip, 5G, Center Stage Camera, and More

Saturday January 15, 2022 8:05 pm PST by
Apple is planning to release a fifth-generation iPad Air with similar features as the sixth-generation iPad mini, including an A15 Bionic chip, 12-megapixel Ultra Wide front camera with Center Stage support, 5G for cellular models, and Quad-LED True Tone flash, according to Japanese blog Mac Otakara. Citing reliables sources in China, the report claims that the new iPad Air could be...
netflix2

Netflix Again Raises Prices for All Plans, 4K Streaming Now $20 Per Month

Friday January 14, 2022 12:46 pm PST by
Netflix today updated the prices for its streaming plans, and all of its offerings are now more expensive. The Basic plan is now priced at $9.99 per month, the Standard plan is priced at $15.49 per month, and the Premium plan is priced at $19.99 per month. The Basic plan is $1 more expensive, up from $8.99 per month. This plan allows users to watch on just one screen at a time, and it limits ...
top stories 20220115

Top Stories: iPhone 14 Pro Rumors, iCloud Private Relay Controversy, iOS 15.2.1 Released, and More

Saturday January 15, 2022 6:00 am PST by
Hole-punch? Pill? Hole-punch and pill? Rumors about what the front camera system on the iPhone 14 Pro will look like are evolving rapidly, and it now appears we might be getting a novel but potentially controversial design later this year. Other major stories this week included some confusion and controversy about iCloud Private Relay being disabled for some T-Mobile customers, increasing...
iPhone 14 Mock pill and hole 16x9 120hz

Analyst: All iPhone 14 Models to Feature 120Hz Displays, 6GB of RAM, and More

Friday January 14, 2022 7:02 am PST by
Apple is rumored to announce four new iPhone 14 models in September, and ahead of time, analyst Jeff Pu has outlined his expectations for the devices. In a research note with Haitong International Securities, obtained by MacRumors, Pu claimed that all iPhone 14 models will feature ProMotion displays, compared to only Pro models currently. ProMotion enables a variable refresh rate up to 120Hz ...