Apple in June promised to introduce new analytics features for podcasters, providing in-episode analytics options for tracking people listening, where in a podcast listeners stop and skip content, whether ads are skipped, and how long people generally listen for.

Starting today, Apple's podcast analytics feature is rolling out in a beta capacity, reports TechCrunch.

podcastsanalytics
In recent years, podcasts have been growing in popularity, which is what led Apple to finally introduce dedicated analytics tools. Apple also redesigned the Podcasts app entirely in iOS 11, implementing a much improved end user experience with better linearity for podcast episodes.

Apple's new podcasts analytics feature uses anonymized data to make sure user privacy is preserved while also allowing developers access to data that will improve their podcast performance. Data is available from iOS 11 and iTunes 12.7 users.

Podcasters can access the new analytics options for free starting today in iTunes Connect.

Tag: Apple Podcasts

Top Rated Comments

richard4339 Avatar
richard4339
104 months ago
Apple also redesigned the Podcasts app entirely in iOS 11, implementing a much improved end user experience
Personally I’ve found the user experience to be frustrating to the point that I stopped using the supplied podcasts app, while it was usable in iOS 10. And I haven’t seen many comments anywhere that feel like the interface was “improved”.
Score: 3 Votes (Like | Disagree)
scottcampbell Avatar
scottcampbell
104 months ago
This is HUGE for podcast creators. Until now there's only been very vague indications of listener engagement.

Having better data will allow them to charge advertisers more accurately and likely make much more money, which will in turn make them invest in the shows we love to listen to.
This is only going to make podcsasters less money.

Everyone will see that ads are simply skipped.

We'll get our Forward 15 button removed first. Then somehow ads will become unskippable.
Score: 3 Votes (Like | Disagree)
NeuralControl Avatar
NeuralControl
104 months ago
The Podcast app can be quite frustrating to use. The UI is confusing and many more taps are needed to play an episode than before. While just anecdotal evidence, my friends and coworkers share the same feeling about the update.
Score: 2 Votes (Like | Disagree)
kurisub Avatar
kurisub
104 months ago
I imagine this will be a big wake up call for some podcasts when advertisers start asking for this data instead of usual garbage analytics. "Oh, I see most of your listeners are just skipping through your ad-reads…no thanks!"
Score: 2 Votes (Like | Disagree)
CrzyP Avatar
CrzyP
104 months ago
The Podcast app can be quite frustrating to use. The UI is confusing and many more taps are needed to play an episode than before. While just anecdotal evidence, my friends and coworkers share the same feeling about the update.
Agreed. It bothers me that I can't mark podcasts as played or unplayed on iOS. I have to use Apple TV or iTunes to do that. The iOS 11 podcast app is pure garbage.
Score: 1 Votes (Like | Disagree)
DiegoEGonzalez Avatar
DiegoEGonzalez
104 months ago
I don’t see how giving more data to podcasters will get rid of more high quality podcast. It’ll allow them to make it more engaging. I do see the 15 second forward button disappearing or if possibly Apple taking the next step and administrating ads themselves to force listeners to listen to ads. I’m too lazy to skip them so i don’t really care. It’s free content.
Score: 1 Votes (Like | Disagree)
Read All Comments

Popular Stories

AirPods Pro Firmware Feature

Apple Releases New Firmware for AirPods Pro 2, AirPods Pro 3, and AirPods 4

Thursday November 13, 2025 11:35 am PST by
Apple today released new firmware designed for the AirPods Pro 3, the AirPods 4, and the prior-generation AirPods Pro 2. The AirPods Pro 3 firmware is 8B25, while the AirPods Pro 2 and AirPods 4 firmware is 8B21, all up from the prior 8A358 firmware released in October. There's no word on what's include in the updated firmware, but the AirPods Pro 2, AirPods 4 with ANC, and AirPods Pro 3...
Read Full Article • 68 comments
Tim Cook WWDC 2018

Report: Tim Cook to Step Down as Apple CEO 'as Soon as Next Year'

Saturday November 15, 2025 2:40 pm PST by
Apple is preparing for Tim Cook to step down as CEO of the company "as soon as next year," according to the Financial Times. The company's board of directors and senior executives "recently intensified preparations for Cook to hand over the reins," the report said. While the report said that Apple is unlikely to name a new CEO before its next earnings report in late January, it went on to ...
Read Full Article • 451 comments
iPhone Pocket Short

iPhone Pocket Now Available to Order, But Already Selling Out

Friday November 14, 2025 6:20 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. iPhone Pocket is available to order on Apple's online store starting today, in the United States, France, China, Italy, Japan, Singapore, South Korea, and the United Kingdom. However, it is already completely sold out in the United...
Read Full Article • 196 comments
apple silicon mac lineup 2024 feature purple m5

Apple's 2026 Mac Plans

Friday November 14, 2025 3:23 pm PST by
Most of Apple's Macs are slated to get M5 chips across 2026, and there's a possibility we'll even see the first M6 chips toward the end of the year. Updates are planned for everything from the MacBook Air to the Mac Studio. MacBook Air (Early 2026) The MacBook Air will be one of the first Macs to get a 2026 refresh, with an update planned for the first few months of the year. The MacBook...
Read Full Article • 149 comments
best early black friday deals

Best Black Friday Apple Deals Live Now - Save on AirPods, iPads, and Apple Watches

Saturday November 15, 2025 1:45 pm PST by
We're officially in the month of Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When ...
Read Full Article • 2 comments
tvOS 26 Profiles

tvOS 26.2 Adds a Useful New Feature to Your Apple TV

Friday November 14, 2025 10:02 am PST by
Starting with the upcoming tvOS 26.2 update, currently in beta, additional profiles created on the Apple TV no longer require their own Apple Account. In the Settings app on the Apple TV, under Profiles and Accounts, anyone can create a new profile by simply entering a name and indicating whether the profile is for a kid. The profile will be associated with the primary user's Apple Account,...
Read Full Article
walmart new ornametns

Walmart Black Friday Deals Begin Today With Low Prices on Headphones, TVs, and More

Friday November 14, 2025 7:55 am PST by
Walmart's Black Friday sale has officially kicked off today, with an online shopping event that's also seeing some matching deals in retail locations. There are quite a few major discounts in this sale, including savings on headphones, TVs, and more. Note: MacRumors is an affiliate partner with Walmart. When you click a link and make a purchase, we may receive a small payment, which helps us...
Read Full Article • 13 comments
CarPlay Pinned Messages

iOS 26.2 Adds New CarPlay Setting

Thursday November 13, 2025 6:48 am PST by
iOS 26 extended pinned conversations in the Messages app to CarPlay, for quick access to your most frequent chats. However, some drivers may prefer the classic view with a list of individual conversations only, and Apple now lets users choose. Apple released the second beta of iOS 26.2 this week, and it introduces a new CarPlay setting for turning off pinned conversations in the Messages...
Read Full Article • 24 comments
CarPlay Liquid Glass Dark

Here's When Tesla is Expected to Add Support for Apple CarPlay

Sunday November 16, 2025 6:49 am PST by
In his Power On newsletter today, Bloomberg's Mark Gurman reiterated that Tesla plans to add Apple CarPlay support to its vehicles "in the coming months." This is easily the biggest news for the regular version of CarPlay in years, should Tesla actually follow through with offering the system in its vehicles. As noted by Gurman, this would be a stunning reversal for Tesla and its CEO Elon ...
Read Full Article • 113 comments