iPhone 8 Was Nearly World's Top Google Search This Year

Hurricane Irma, iPhone 8, and iPhone X were three of the world's most popular search terms on Google this year, according to the company.

iphone 8 x galaxy s8
While the results make it look like the iPhone 8 is more popular than the iPhone X, it's important to consider that Apple's flagship smartphone was more commonly referred to as the iPhone 8 in rumors until a leaked version of iOS 11 essentially confirmed its stealthier name back in August.

In the consumer tech category, the iPhone 8 and iPhone X were the highest trending search terms in 2017, ahead of the Nintendo Switch, Samsung Galaxy S8, and Xbox One X in the top five globally. In the United States in particular, the iPhone 8 Plus was the sixth-most trending search term.

Google Trends outlines other popular search terms in its Year in Search 2017 categories, including actors, athletes, car brands, exercises, movies, recipes, songs and lyrics, sports teams, TV shows, and world events.


The results are similar to last year, when the iPhone 7 was the top trending smartphone brand on Google, but the second most trending search term overall behind smash-hit game Pokémon GO.

Tag: Google
Related Forum: iPhone

Popular Stories

streaming black friday 2025

Black Friday Streaming Deals Include Big Savings on Disney+, Hulu, Apple TV, and More

Monday November 24, 2025 8:03 am PST by
We've been focusing on deals on physical products over the past few weeks, but Black Friday is also a great time of year to purchase a streaming membership. Some of the biggest services have great discounts for new and select returning members this week, including Disney+, Hulu, Paramount+, Peacock, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a...
iOS 26 on Three iPhones

iOS 27 Will Reportedly Have Two Key Upgrades

Sunday November 23, 2025 8:48 am PST by
iOS 27 will reportedly have two major elements: quality improvements and new AI features. In his Power On newsletter today, Bloomberg's Mark Gurman said that iOS 27 will be similar to Mac OS X Snow Leopard, in the sense that Apple is focused on improving "quality and underlying performance" over adding new features. Gurman said there is one exception to this rule, though, as he expects...
General Black Friday Deals 25 Red

Apple Black Friday Deals Available Now on AirPods, iPads, Accessories, and More

Friday November 21, 2025 8:48 am PST by
We're only a few days away from Black Friday, which will take place on Friday, November 28 in 2025. As always, this will be the best time of the year to shop for great deals, including popular Apple products like AirPods, iPad, Apple Watch, and more. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When...
iOS 26

iOS 26.2 Adds These New Features to Your iPhone

Thursday November 20, 2025 10:50 am PST by
iOS 26.2 is currently in beta testing. The upcoming update includes a handful of new features and changes on the iPhone, including a new Liquid Glass slider for the Lock Screen's clock, offline lyrics for Apple Music, and more. In a recent press release, Apple confirmed that iOS 26.2 will be released to all users in December, but it did not provide a specific release date. Keep reading...
maxresdefault

The MacRumors Show: iPhone 18 Pro Looks Like a Huge Upgrade

Friday November 21, 2025 9:10 am PST by
On this week's episode of The MacRumors Show, we talk through all of the new features and improvements expected to come to next year's iPhone 18 Pro and iPhone 18 Pro Max models. Subscribe to The MacRumors Show YouTube channel for more videos Apple's next-generation iPhones are less than ten months away and we already have a good idea about what to expect based on corroborated leaks, rumors,...
Apple Foldable Thumb

Foldable iPhone to Debut These Three Breakthrough Features

Tuesday November 25, 2025 7:09 am PST by
Apple's first foldable iPhone is expected to launch alongside the iPhone 18 Pro models in fall 2026, and it's shaping up to include three standout features that could set it apart from the competition. The book-style foldable will reportedly feature an industry-first 24-megapixel under-display camera built into the inner display, according to a recent JP Morgan equity research report. That...
apple news banner

Apple News Loses CNN

Monday November 24, 2025 7:56 am PST by
American multinational news company CNN has abruptly pulled its content from Apple News, Semafor reports. CNN quietly removed its stories from Apple News over the weekend and there is no longer a feed from the network to subscribe to in the app. This effectively ends its distribution agreement with Apple while the two sides negotiate new terms. Discussions are apparently ongoing and CNN's...
amazon black friday

Amazon Kicks Off Black Friday Sale With Major Discounts on Apple Accessories, TVs, and More

Sunday November 23, 2025 7:12 am PST by
Black Friday deals have begun, and Amazon is one of the best places you can find steep discounts on numerous products this week. We've already collected all of the best Apple-related deals you'll find at Amazon (and other retailers) in our Apple Black Friday Deals post, so below you'll find other discounts on devices like Anker accessories, Beats headphones, video games, TVs, and more. Note:...
Apple Shopping Event 2025

Apple Announces 2025 Black Friday Event, Here's What You Can Get

Thursday November 20, 2025 6:28 am PST by
Apple's annual four-day Black Friday through Cyber Monday shopping event is returning on Friday, November 28 through Monday, December 1 in many countries, including the United States, Canada, Australia, New Zealand, France, Germany, Italy, Spain, the United Kingdom, Belgium, the Netherlands, Sweden, Thailand, and others. During the shopping event, customers can get an Apple gift card with...

Top Rated Comments

5105973 Avatar
104 months ago
Yeah IPhone 8 was definitely how I searched for info on the device we now know as iPhone X.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
104 months ago
Hurricane Irma, iPhone 8, and iPhone X were the world's three most popular search terms on Google this year

This proves interest in Apple's products is fading.

/s
Score: 7 Votes (Like | Disagree)
BornAgainMac Avatar
104 months ago
What would happen if people searched on something that would not be appropriate to announce?
Score: 5 Votes (Like | Disagree)
Mike MA Avatar
104 months ago
Let‘s see how Samsung will try to poke fun at that.
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
104 months ago
Let's see, since Apple didn't win this contest...

"As an act of God, natural disasters should be excluded"

"This is not a fair measure- hurricanes are not technology or business. Search rankings news should be based upon 'but who makes the most profitable ____________'" (and if somehow "we" are ever losing that one, we can evolve it to 'but who makes the most profitable __________ with a fruit logo on it?' and, if somehow "we" are every losing that one we can evolve it into 'but who makes the most profitable __________ with a fruit logo on it that is also designed in California?'")

"Clearly, Google has something wrong with their search algorithm. They should work with Apple to evolve their measures (so that Apple can rank #1)"

"The creator of Hurricane Irma obviously buys lots of advertising on Google, so of course, they are going to be ranked higher"

"This proves that nobody (at all) was interested in a headphone jack"

"Doesn't this mean Apple is now on par with God and/or Mother Nature?"

"It shouldn't be long until Samsung is making Hurricanes"

"What an abomination! I will never, ever, never-ever use Google for search again. Clearly, they are just pushing Apple down because Apple is a competitor."

What else am I missing?

All ;)
Score: 2 Votes (Like | Disagree)
votdfak Avatar
104 months ago
Thank you for repeating what the article said basically verbatim.
[doublepost=1513190853][/doublepost]
As true as is it is that any company can fail, Apple is far more powerful than Nokia or Blackberry even at the very top of their games.

Apple is FAR different than those companies and far more successful and valuable. They also have the biggest mountain of cash in history.
Apple failed once before. It took Bill Gates to push Apple out of gutter. I love Apple to death, but I don't like cocky ppl.
Score: 2 Votes (Like | Disagree)