iPhone 8 Was Nearly World's Top Google Search This Year

Hurricane Irma, iPhone 8, and iPhone X were three of the world's most popular search terms on Google this year, according to the company.

iphone 8 x galaxy s8
While the results make it look like the iPhone 8 is more popular than the iPhone X, it's important to consider that Apple's flagship smartphone was more commonly referred to as the iPhone 8 in rumors until a leaked version of iOS 11 essentially confirmed its stealthier name back in August.

In the consumer tech category, the iPhone 8 and iPhone X were the highest trending search terms in 2017, ahead of the Nintendo Switch, Samsung Galaxy S8, and Xbox One X in the top five globally. In the United States in particular, the iPhone 8 Plus was the sixth-most trending search term.

Google Trends outlines other popular search terms in its Year in Search 2017 categories, including actors, athletes, car brands, exercises, movies, recipes, songs and lyrics, sports teams, TV shows, and world events.


The results are similar to last year, when the iPhone 7 was the top trending smartphone brand on Google, but the second most trending search term overall behind smash-hit game Pokémon GO.

Tag: Google
Related Forum: iPhone

Popular Stories

iPhone Pocket Short

iPhone Pocket is Now Completely Sold Out Worldwide

Tuesday November 25, 2025 7:16 am PST by
Apple recently teamed up with Japanese fashion brand ISSEY MIYAKE to create the iPhone Pocket, a limited-edition knitted accessory designed to carry an iPhone. However, it is now completely sold out in all countries where it was released. iPhone Pocket became available to order on Apple's online store starting Friday, November 14, in the United States, France, China, Italy, Japan, Singapore, ...
iOS 26

When Will Apple Release iOS 26.2?

Monday December 1, 2025 4:37 pm PST by
We're getting closer to the launch of the final major iOS update of the year, with Apple set to release iOS 26.2 in December. We've had three betas so far and are expecting a fourth beta or a release candidate this week, so a launch could follow as soon as next week. Past Launch Dates Apple's past iOS x.2 updates from the last few years have all happened right around the middle of the...
Sad Siri Feature

Apple AI Chief John Giannandrea Retiring After Siri Delays

Monday December 1, 2025 2:16 pm PST by
Apple AI chief John Giannandrea is stepping down from his position and retiring in spring 2026, Apple announced today. Giannandrea will serve as an advisor between now and 2026, with former Microsoft AI researcher Amar Subramanya set to take over as vice president of AI. Subramanya will report to Apple engineering chief Craig Federighi, and will lead Apple Foundation Models, ML research, and ...
Netflix Smaller 4

Netflix Kills Casting From Its Mobile App to Most Modern TVs

Monday December 1, 2025 4:36 am PST by
Netflix has quietly removed the ability to cast content from its mobile apps to most modern TVs and streaming devices, including newer Chromecast models and the Google TV Streamer. The change was first spotted by users on Reddit and confirmed in an updated Netflix support page (via Android Authority), which now states that the streaming service no longer supports casting from mobile devices...
Cyber Week Deals 2025

Best Cyber Week Apple Deals Include Big Discounts on AirPods, Apple Watch, and More

Sunday November 30, 2025 7:33 am PST by
Cyber Week is here, and you can find popular Apple products like AirPods, iPad, Apple Watch, and more at all-time low prices. In this article, the majority of the discounts will be found on Amazon. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link and make a purchase, we may receive a small payment, which helps us keep the site running. Specifically,...
maxresdefault

iPhone Fold: Launch, Pricing, and What to Expect From Apple's Foldable

Monday December 1, 2025 3:00 am PST by
Apple is expected to launch a new foldable iPhone next year, based on multiple rumors and credible sources. The long-awaited device has been rumored for years now, but signs increasingly suggest that 2026 could indeed be the year that Apple releases its first foldable device. Subscribe to the MacRumors YouTube channel for more videos. Below, we've collated an updated set of key details that ...
studio display purple february

M5 iPad Pro Could Hint at New Studio Display Feature

Sunday November 30, 2025 10:30 am PST by
The updated specs of the M5 iPad Pro may point toward a major new feature for Apple's next-generation Studio Display expected in early 2026. Apple's latest iPad Pro debuted last month and contains one display-related change that stands out: it can now drive external monitors at up to 120Hz with Adaptive Sync. The feature should deliver lower latency, smoother motion, and fewer visual...
Touchscreen MacBook Feature

Here Are the Four MacBooks Apple Is Expected to Launch Next Year

Monday December 1, 2025 5:00 am PST by
2026 could be a bumper year for Apple's Mac lineup, with the company expected to announce as many as four separate MacBook launches. Rumors suggest Apple will court both ends of the consumer spectrum, with more affordable options for students and feature-rich premium lines for users that seek the highest specifications from a laptop. Below is a breakdown of what we're expecting over the next ...
New Intel Logo

Apple and Intel Rumored to Partner on Mac Chips Again in a New Way

Friday November 28, 2025 7:33 am PST by
While all Macs are now powered by Apple's custom-designed chips, a new rumor claims that Apple may rekindle its partnership with Intel, albeit in a new and limited way. Apple supply chain analyst Ming-Chi Kuo today said Intel is expected to begin shipping Apple's lowest-end M-series chip as early as mid-2027. Kuo said Apple plans to utilize Intel's 18A process, which is the "earliest...
iphone black friday gold

The Best Black Friday iPhone Deals Still Available

Friday November 28, 2025 6:24 am PST by
Cellular carriers have always offered big savings on the newest iPhone models during the holidays, and Black Friday 2025 sales have kicked off at AT&T, Verizon, T-Mobile, and more. Right now we're tracking notable offers on the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air. For even more savings, keep an eye on older models during the holiday shopping season. Note: MacRumors is...

Top Rated Comments

5105973 Avatar
104 months ago
Yeah IPhone 8 was definitely how I searched for info on the device we now know as iPhone X.
Score: 15 Votes (Like | Disagree)
djcerla Avatar
104 months ago
Hurricane Irma, iPhone 8, and iPhone X were the world's three most popular search terms on Google this year

This proves interest in Apple's products is fading.

/s
Score: 7 Votes (Like | Disagree)
BornAgainMac Avatar
104 months ago
What would happen if people searched on something that would not be appropriate to announce?
Score: 5 Votes (Like | Disagree)
Mike MA Avatar
104 months ago
Let‘s see how Samsung will try to poke fun at that.
Score: 4 Votes (Like | Disagree)
HobeSoundDarryl Avatar
104 months ago
Let's see, since Apple didn't win this contest...

"As an act of God, natural disasters should be excluded"

"This is not a fair measure- hurricanes are not technology or business. Search rankings news should be based upon 'but who makes the most profitable ____________'" (and if somehow "we" are ever losing that one, we can evolve it to 'but who makes the most profitable __________ with a fruit logo on it?' and, if somehow "we" are every losing that one we can evolve it into 'but who makes the most profitable __________ with a fruit logo on it that is also designed in California?'")

"Clearly, Google has something wrong with their search algorithm. They should work with Apple to evolve their measures (so that Apple can rank #1)"

"The creator of Hurricane Irma obviously buys lots of advertising on Google, so of course, they are going to be ranked higher"

"This proves that nobody (at all) was interested in a headphone jack"

"Doesn't this mean Apple is now on par with God and/or Mother Nature?"

"It shouldn't be long until Samsung is making Hurricanes"

"What an abomination! I will never, ever, never-ever use Google for search again. Clearly, they are just pushing Apple down because Apple is a competitor."

What else am I missing?

All ;)
Score: 2 Votes (Like | Disagree)
votdfak Avatar
104 months ago
Thank you for repeating what the article said basically verbatim.
[doublepost=1513190853][/doublepost]
As true as is it is that any company can fail, Apple is far more powerful than Nokia or Blackberry even at the very top of their games.

Apple is FAR different than those companies and far more successful and valuable. They also have the biggest mountain of cash in history.
Apple failed once before. It took Bill Gates to push Apple out of gutter. I love Apple to death, but I don't like cocky ppl.
Score: 2 Votes (Like | Disagree)