More Smartphone Vendors Likely to Adopt OLED Panels if Burn-in Issue Can Be Solved

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OLED panels are expected to penetrate up to 30 percent of the smartphone display market by 2018 through increasing adoption by smartphone vendors, according to industry sources (via DigiTimes).

The supply of OLED panels will remain constrained in the first half of 2018 as Samsung Display will continue to be the sole supplier that can mass-produce the panels, while rivals including LG Display, Japan Display (JDI) and Sharp may start volume production of OLED panels in the second half of 2018 at the earliest, indicated the sources.

Tellingly, that penetration rate could climb higher if the burn-in issue related to OLED panels could be solved, according to cited sources. Multiple reports surfaced in October about potential screen burn-in or image retention issues with Google's new Pixel 2 XL smartphone.

For its part, Apple says the iPhone X has been engineered to be the "best in industry" at reducing burn-in effects, but a support document published by Apple suggests burn-in is still a problem that some users could potentially see over time.

Apple will launch a trio of new iPhone models in 2018, including 5.8-inch and 6.5-inch models with OLED displays and a 6.1-inch model with an LCD display, according to respected KGI Securities analyst Ming-Chi Kuo.

Apple has reportedly also expressed interest in buying advanced LCD panels from Japan Display for use in some of its iPhones next year. OLED displays offer sharper contrast and brighter colors than traditional LCD panels, but cost and supply issues are an ongoing concern for Apple, and are likely to slow down any full transition to the technology.

Japan Display's advanced LCD panels, which it calls Full Active LCDs, are said to match or exceed some of OLED's advantages at a lower cost, and Apple is interested in procuring them for use in at least some iPhones set to debut in its 2018 smartphone line-up, according to The Wall Street Journal.

Meanwhile, supply constraints of OLED panels are providing current TFT-LCD makers with additional time to seek alternatives to further strengthen their competitiveness, said DigiTimes' sources.

Tag: OLED

Top Rated Comments

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33 months ago
Have had 2 phones with OLED - Samsung Galaxy S5 and now a ZTE Axon 7. No issues with burn in on either. Just great looking displays. I have seen some OLED's with burn in so I know it can happen but I think, much like plasma burn in, it's overblown.
Score: 6 Votes (Like | Disagree)
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33 months ago
I imagine image burn in is one of the issues with the least impact for low market penetration. Price is probably towards the top... For example I doubt engineers working on budget Huawei phones are chosing LCD vs OLED due to image burn in.
Score: 3 Votes (Like | Disagree)
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33 months ago
Once you go OLED you don’t go back
Score: 3 Votes (Like | Disagree)
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33 months ago

Once you go OLED you don’t go back

I've gone back. Not because I had any problem with it, but I also don't think the difference in image quality is really all that noticeable (definitely not living up to the hype). So OLED was not a requirement when I went looking for my next phone, and I ended up with LCD again.
Score: 3 Votes (Like | Disagree)
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33 months ago

Agreed. Having used LCD in older iphones, moving to a samsung phone with OLED, the difference was big but only initially and only due to the over saturation of colors (not necessarily a good thing). I now have the iphone x and OLED versus LCD differences are less noticeable due to proper calibration by apple.

this.
wife has an iphone 8 plus. i have the x. the difference is barely noticable if at all.
Score: 2 Votes (Like | Disagree)
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33 months ago

There was image retention issues on the rMBP, there is image retention on my work 2011 iMac. It happens on a lot of things.

The biggest problem with OLED is not image retention. It's that your screen will deteriorate over the years, and the different RGB colours will deteriorate at different speeds. Making it more pink in due time.
Score: 2 Votes (Like | Disagree)

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