Apple Says Minor Screen Burn-In and Shifts in Color When Looking at iPhone X Off-Angle Are Normal

Apple this morning shared a new support document explaining how OLED displays work and that it is normal to see some screen burn-in over time and shifts in color when looking at the iPhone display from an off-angle.

According to Apple, when you look at an OLED display from a side angle, you may see shifts in color and hue, something that's a "characteristic of OLED" and "normal behavior."

iphonexretinadisplay
Apple says that with extended long-term use, OLED displays can show "slight visual changes," which is also considered normal. The iPhone X has been engineered to be the "best in industry" at reducing burn-in effects, but Apple's support document suggests burn-in is still a problem that some users could potentially see over time.

This is also expected behavior and can include "image persistence" or "burn-in," where the display shows a faint remnant of an image even after a new image appears on the screen. This can occur in more extreme cases such as when the same high contrast image is continuously displayed for prolonged periods of time. We've engineered the Super Retina display to be the best in the industry in reducing the effects of OLED "burn-in."

With Apple referring to burn-in as normal behavior, it's not clear how this issue will be treated should it occur in terms of the one-year iPhone X warranty or extended AppleCare+ coverage. Typically, issues that Apple considers normal are not covered.

Apple's wording suggests screen burn-in is going to be a rare occurrence, but Apple does suggest users avoid displaying static images at maximum brightness for long periods of time. If there's an app that keeps the display on when the iPhone X is not in active use, the brightness level should be temporarily reduced using Control Center.

Making sure the iPhone X's display is set to go to sleep after a short period of time will also help prevent any burn-in issues, as it generally happens when the same image is on the display for a long time. Apple recommends setting Auto Lock to "a shorter time."

Related Forum: iPhone

Popular Stories

maxresdefault

Report: These 10 New AI Features Are Coming in iOS 18

Sunday May 26, 2024 12:57 pm PDT by
iOS 18 and macOS 15 will offer an array of new AI features such as auto-generated emojis, suggested replies to emails and messages, and more, Bloomberg's Mark Gurman reports. Subscribe to the MacRumors YouTube channel for more videos. A significant portion of Apple's Worldwide Developers Conference (WWDC) is expected to focus on AI features. Writing his latest "Power On" newsletter, Gurman...
airpods pro 2 pink

Apple Releases New AirPods Pro 2 Firmware

Tuesday May 28, 2024 11:46 am PDT by
Apple today released new firmware update for both the Lightning and USB-C versions of the AirPods Pro 2. The new firmware is version 6F7, up from the 6B34 firmware released in November. Apple does not provide details on what features might be included in the refreshed firmware beyond "bug fixes and other improvements," so it is unclear what's new in the update. Apple does not give...
new best buy blue

Best Buy's Memorial Day Sale Has Record Low Prices on iPads, MacBooks, and Much More

Friday May 24, 2024 7:12 am PDT by
Best Buy today kicked off its Memorial Day weekend sale, and it has some of the best prices we've tracked in weeks on iPads and MacBooks. Specifically, you'll find record low prices on the 5th generation iPad Air, iPad mini 6, M2 MacBook Air, and M3 MacBook Pro. Note: MacRumors is an affiliate partner with Best Buy. When you click a link and make a purchase, we may receive a small payment,...
maxresdefault

Gurman: iOS 18 Will Allow Users to Recolor App Icons and Place Them Anywhere

Sunday May 26, 2024 12:22 pm PDT by
Apple's iOS 18 update will introduce new features for further customizing the iPhone's home screen, according to Bloomberg's Mark Gurman. Subscribe to the MacRumors YouTube channel for more videos. In the latest edition of his "Power On" newsletter, Gurman claimed that Apple will allow users to change the color of app icons in iOS 18. For example, "you can make all your social icons blue or...
iPad Pro Landscape Apple Logo Feature

Apple Says Future iPads Could Feature Landscape Apple Logo

Monday May 27, 2024 6:31 am PDT by
French website Numerama interviewed three senior Apple employees about the new iPad Pro models that launched earlier this month. While the discussion did not reveal many new details, it did mention one potential change for future iPads. While the Apple logo on the back of iPads is positioned so that it appears upright in vertical orientation, the devices are often used in landscape...

Top Rated Comments

johnyslats Avatar
86 months ago
Funny that they waited until after launch day sales were racked up before they tell us this
Score: 107 Votes (Like | Disagree)
cardfan Avatar
86 months ago
Guess apple care is in order. Burn in not covered? Just drop it. There, now it's covered.
Score: 43 Votes (Like | Disagree)
TxExCxH Avatar
86 months ago
Hmmm.... Wonder why they didn't mention this earlier?
Score: 37 Votes (Like | Disagree)
44267547 Avatar
86 months ago
Now you have iPhone X early adopters that are analyzing every angle of their display for burn-in all weekend long and they can longer enjoy their phone because of what Apple said.
Score: 34 Votes (Like | Disagree)
Apple_Robert Avatar
86 months ago
Color shift and possible burn-in should not be a surprise. No need to hate on Apple for stating the obvious about OLED.
Score: 23 Votes (Like | Disagree)
Lone Deranger Avatar
86 months ago
Screen burn-in on a $1000+ toy. "Take my money!!"

/s
Score: 22 Votes (Like | Disagree)