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Apple Retakes Top Spot in Global Wearables Market

Apple has retaken the lead in the global wearable band market thanks to strong Apple Watch shipments in the third quarter of this year, according to new research data from Canalys. According to the data, Apple shipped 3.9 million units in Q3 2017, compared to 2.8 million the year previous.

Those figures gave the tech giant 23 percent of the market, placing it marginally ahead of the 21 percent recorded for Xiaomi, which briefly held the number 1 spot for the first time the previous quarter. Canalys estimates that the new Apple Watch Series 3 LTE accounted for only 800,000 shipments because of constrained supplies.


"Strong demand for the LTE-enabled Apple Watch Series 3 has dispelled service providers' doubts about the cellular smartwatch not appealing to customers," said Canalys Analyst Jason Low. Despite strong shipments, the Apple Watch Series 3 did not reach its full potential in Q3. It suffered limited availability as demand outstripped supply in major markets. Service providers had underestimated demand for the new Apple Watch.
According to Low, customers in China have so far been driven away by service disruption, therefore operators need to not only bring in more stock, but also work on their service coverage to cater for expected higher demand in the fourth quarter.

Xiaomi and Fitbit, which shipped 3.6 million and 3.5 million wearable bands respectively, also appear to have bucked the trend of a traditionally weaker Q3 by posting quarter-on-quarter growth. However, despite increased smartwatch shipments, Canalys estimates waning demand for basic bands meant the overall wearable band market fell 2 percent, totaling 17.3 million units. 

All indications point towards a comeback for the Apple Watch this year, thanks to Apple's wearable division promoting a "tetherless" experience and putting particular emphasis on the device's health features – factors that CEO Tim Cook was eager to highlight in his recent earnings call.
"The ability to go for a run with just your Apple Watch, or go for a quick errand without your phone, while staying connected, is a game changer," said Cook. "Now more than ever, Apple Watch is the ultimate device for healthy life, and is already making a big difference in our customers' lives.
Apple's entire wearables business was up 75 percent year over year in the fourth quarter, according to Cook. In fiscal 2017, it had already generated the annual revenue of a Fortune 400 company.

If supplies are able to meet demand, Apple could be looking at a bumper holiday season for Apple Watch, while the device's continued maturation could be further underlined by its medical potential, such as in the upcoming launch of the Apple Watch heart study. The study will use data from Apple Watch to see if it's possible to identify irregular heart rhythms and notify users when unusual patterns are detected. Indeed, the smartwatch may already be able to accurately detect hypertension and sleep apnea in users, according to a study published on Monday.

Related Roundups: Apple Watch, watchOS 4, watchOS 5
Tag: Canalys
Buyer's Guide: Apple Watch (Neutral)


Top Rated Comments

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8 months ago

I am sure Apple could brand a toaster and it would become the number one selling toaster of all time.


It would be a wonderful toaster with simple but beautiful industrial design - no buttons or levers, just a slot that automatically senses the bread and depresses and gestures to set the darkness level (automatically synced to your other toasters via iCloud). Available either in a clean bright white or a sleek black. It would cost significantly more than competing toasters but would offer complete harmony between heating element and Apple bread (available exclusively through the Apple Bakery App). Status of your toast would follow you seamlessly between all your other Apple devices (iPhone, Apple Watch, Apple TV) and unlike competing toasters from Google there would be no advertisements burned into the surface of your bread. One day the FBI would demand access to your toasting history and Apple would even go to court defending the privacy of your breakfast habits. Yes, it would be the greatest selling toaster of all time.
Rating: 7 Votes
8 months ago
Series 3 was huge for the Apple Watch this year with LTE. It puts the Apple Watch on another sector away from the iPhone from being tethered. And add in the capabilities of GPS, 50 m water resistance, faster dual core processor, the Watch has matured a lot since its inception in April of 2015.
Rating: 4 Votes
8 months ago
Correction: "According to the data, Apple shipped..." should read "According to the ESTIMATES, Apple shipped...". This gets done all the time: reporters, wanting to lend more credence/import to what they're writing, change a word here and there. Screw the fact that what they end up writing is now inaccurate.
Rating: 3 Votes
8 months ago
Happy to read this news. I was more excited for the Apple Watch than any other device during the keynote. I was waiting for LTE capability and finally purchased my first Watch with the Series 3. I absolutely love this device, wear it every day, and hopefully will have a story to share with Apple in the future. Can’t wait to see what future iterations bring.
Rating: 3 Votes
8 months ago
“These are not the failures you’re looking for”
Rating: 2 Votes
8 months ago

I am sure Apple could brand a toaster and it would become the number one selling toaster of all time.

And I'm sure that if Apple decided to make a toaster, it would deserve to be the number one selling.
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Unrelated to Apple but it's nice to see Xiaomi doing so well. To offer such great hardware for the price they is amazing.


Funny, I see it as Xiaomi can offer that price because it has so far been able to avoid law suits in China.
Rating: 2 Votes
8 months ago

Your anecdotal evidence still doesn't counter the claim that most people carry their phones with them. There's no math that can support that. Look at this way. Even if every AW sold in Q317 was an AW3 cellular(it wasn't) and every one of those was activated (they weren't) and every one of the owners left their phones at home (they didn't) you'd still only come up with approximately 4 million people. The math isn't there. What percentage of people do you think don't have their phones with them at pretty much all times?



I’d go crazy without my phone, it’s always with me. I feel nakit without it.
Rating: 1 Votes
8 months ago

Your anecdotal evidence still doesn't counter the claim that most people carry their phones with them. There's no math that can support that. Look at this way. Even if every AW sold in Q317 was an AW3 cellular(it wasn't) and every one of those was activated (they weren't) and every one of the owners left their phones at home (they didn't) you'd still only come up with approximately 4 million people. The math isn't there. What percentage of people do you think don't have their phones with them at pretty much all times?


I'm not countering the fact that most people carry their cell phones with them - I never even alluded to it. It's definitely true right now.

I just pointed out that some people are starting to switch, including me.

There really hasn't been a choice in the past. If you want to be connected to others to get their texts and phone calls, you need to carry a phone with you. With the recent advent of watches with cell connectivity, this will all change very soon.

Most of the people I know only want to be constantly connected to know what's going on with friends and family. They don't care about large screens, playing games or facebooking/twittering on the go. Things will change in the next 5 years where carrying a hunk of plastic/metal/glass in your pocket is something most people do not want to do.
Rating: 1 Votes
8 months ago

Happy to read this news. I was more excited for the Apple Watch than any other device during the keynote. I was waiting for LTE capability and finally purchased my first Watch with the Series 3. I absolutely love this device, wear it every day, and hopefully will have a story to share with Apple in the future. Can’t wait to see what future iterations bring.


Agree. I made fun of the original series. This time Apple got my attention. I bought a S3 LTE expecting to return it. After a week I knew it was a keeper. I think the Series 3 Apple Watch is the iPhone 4 of this product line. It's crossed a line in terms of its capabilities - it's not longer merely a tech-toy.
Rating: 1 Votes
8 months ago

Since the Apple Watch 3, I've been without my phone for 90+% of the day now.

I think a lot of people outside teenagers do not want their phone around them all the time.

My phone is in the car with me in the morning and during my workout, at work on my desk, never moves and I never check it, on my car on the way home, and on my hutch charging when I get home and I never touch it except the rare time to make a phone call.

I do my web surfing on either a real computer at work, or my iPad at home. I hate having a phone around, and I'm glad the Apple Watch 3 changed this for me. Now I don't spend stupid amounts of time looking up dumb stuff (at least on the go)

Your anecdotal evidence still doesn't counter the claim that most people carry their phones with them. There's no math that can support that. Look at this way. Even if every AW sold in Q317 was an AW3 cellular(it wasn't) and every one of those was activated (they weren't) and every one of the owners left their phones at home (they didn't) you'd still only come up with approximately 4 million people. The math isn't there. What percentage of people do you think don't have their phones with them at pretty much all times?
Rating: 1 Votes

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