"Hey Siri" support and possibly wireless charging case alongside AirPower charging mat.
Kuo: Reports of iPhone 8 Sales Woes 'Overdone' and 'Excessively Negative'
Reports of lower than expected first weekend iPhone 8 sales are "overdone," KGI Securities analyst Ming-Chi Kuo told investors in a new note sent out this evening. Kuo says that based on estimates of iPhone 8 production and research data from Localytics, the market is "excessively negative" on iPhone 8 sales.
According to Kuo, first weekend sales of the iPhone 8 were not weak, but stable. He believes Apple is expecting a 50/50 demand split between iPhone X and iPhone 8 and 8 Plus, and sales of the latter two devices are on target when taking that into consideration.
iPhone 8 lines outside of Apple retail stores were indeed shorter this year than in past years, says Kuo, but there was stable first weekend demand within carrier channels. Most people who camp outside of Apple Stores to purchase devices are "presumably hardcore Apple fans and heavy users" who are waiting for the iPhone X, which he says explains the perceived lack of demand.
Though Kuo believes first weekend sales of the iPhone 8 and iPhone 8 Plus are on track, he warns that iPhone 8 and 8 Plus shipment momentum may not be stable and needs to be closely monitored as the launch of the iPhone X approaches.
According to Kuo, first weekend sales of the iPhone 8 were not weak, but stable. He believes Apple is expecting a 50/50 demand split between iPhone X and iPhone 8 and 8 Plus, and sales of the latter two devices are on target when taking that into consideration.
We previously estimated the production weighting of new 2017 iPhone models at roughly 50% iPhone X and 50% iPhone 8/ 8 Plus. This matches what we believe is Apple's (US) estimate for demand. At first glance, the combined first-week adoption rate for the iPhone 8/ 8 Plus might appear low (about half that of iPhone 6s/ 6s Plus and 7/ 7 Plus). However, this is due to the fact that the iPhone X is not included, not because iPhone 8/ 8 Plus first weekend sales have been weak.Recent data from Localytics found that the iPhone 8 Plus is more popular than the iPhone 8, which Kuo says aligns with KGI's production-side observations. While sales were lower overall, the iPhone 8 Plus saw the strongest first weekend adoption rate of any Plus-sized iPhone to date.
We note that production of the iPhone 8 versus 8 Plus in 3Q17F is roughly split down the middle of a total of 16-18mn units. This reflects Apple's thinking that demand for these two models will be similar, at least in the early stages. In reality, according to Localytics, iPhone 8 Plus sales fared slightly better than those of the iPhone 8 during the first weekend, while the former's shipping time was longer, according to Apple's online store.Kuo believes the market is negative on first weekend iPhone 8 sales because market analysts rely overmuch on observed sales momentum in unlocked/SIM-free channels such as the Apple Store, while overlooking sales momentum within carrier channels.
iPhone 8 lines outside of Apple retail stores were indeed shorter this year than in past years, says Kuo, but there was stable first weekend demand within carrier channels. Most people who camp outside of Apple Stores to purchase devices are "presumably hardcore Apple fans and heavy users" who are waiting for the iPhone X, which he says explains the perceived lack of demand.
Though Kuo believes first weekend sales of the iPhone 8 and iPhone 8 Plus are on track, he warns that iPhone 8 and 8 Plus shipment momentum may not be stable and needs to be closely monitored as the launch of the iPhone X approaches.
Related Roundup: iPhone 8
Tag: Ming-Chi Kuo
[ 157 comments ]
Top Rated Comments
(View all)
17 months ago
Kuo's definitely been given his orders from Cupertino, making sure that the wording he uses, for the large platform of investors and general public who he serves, is carefully crafted and spun.
Bottom line, this had to be the worst first weekend of sales for an IPhone launch maybe ever, and while that doesn't mean it or the phone is a failure, that's just facts and no use in dancing around it, but that's what he is doing.
And it's not just the hard cores waiting for the X, it's for a lot of people who want the upgraded features of things like the camera and screen size of the + in the form factor size of the regular IPhone, as one very simple and basic example.
Bottom line, this had to be the worst first weekend of sales for an IPhone launch maybe ever, and while that doesn't mean it or the phone is a failure, that's just facts and no use in dancing around it, but that's what he is doing.
And it's not just the hard cores waiting for the X, it's for a lot of people who want the upgraded features of things like the camera and screen size of the + in the form factor size of the regular IPhone, as one very simple and basic example.
17 months ago
Kuo's definitely been given his orders from Cupertino, making sure that the wording he uses, for the large platform of investors and general public who he serves, is carefully crafted and spun.
Bottom line, this had to be the worst first weekend of sales for an IPhone launch maybe ever, and while that doesn't mean it or the phone is a failure, that's just facts and no use in dancing around it, but that's what he is doing.
And it's not just the hard cores waiting for the X, it's for a lot of people who want the upgraded features of things like the camera and screen size of the + in the form factor size of the regular IPhone, as one very simple and basic example.
17 months ago
who really cares except shareholders?
buy the phone you like, when you like.
if we didn't have such over saturation of the phone market we wouldn't be 'woe-ing'.
i mean, god forbid we skip a year for an iphone smh...
buy the phone you like, when you like.
if we didn't have such over saturation of the phone market we wouldn't be 'woe-ing'.
i mean, god forbid we skip a year for an iphone smh...
17 months ago
Apple must be extremely happy that they no longer report launch weekend sales numbers. They would be embarrassing for the iPhone 8.
Another hyperbolic, fact-less comment. Gotta love it!
17 months ago
The title needs to edify in regards to "overdone" to "over-COOK-ed."
Message to Jeff WIlliams: Get your nike shoes and start running your factories right.
Message to Jeff WIlliams: Get your nike shoes and start running your factories right.
17 months ago
People with the 6S and 7 were on the fence suspecting the 8 is just a rehash of the same thing then YouTube community confirmed they were right.
Same performance
[MEDIA=youtube]bBTPPBwMjXk[/MEDIA]
Same camera with same slow autofocus, shaky OIS/EIS, overly yellow skin tone, over-saturated sky, mediocre low light, mono sound, etc.
[MEDIA=youtube]X1Pmducrs-8[/MEDIA]
[MEDIA=youtube]bwnSCjyhKuU[/MEDIA]
Same performance
[MEDIA=youtube]bBTPPBwMjXk[/MEDIA]
Same camera with same slow autofocus, shaky OIS/EIS, overly yellow skin tone, over-saturated sky, mediocre low light, mono sound, etc.
[MEDIA=youtube]X1Pmducrs-8[/MEDIA]
[MEDIA=youtube]bwnSCjyhKuU[/MEDIA]
17 months ago
I’m enjoying the heck out my 8 while I wait for the X! Spoiling myself.
17 months ago
The iPhone hype is over. Steve Jobs's magic is gone. Sad times.
Apple is doomed! We are all doomed!! But on a positive note, we complained for the freaks who used to camp outside the Apple Store before, we can complain the lack of them now.....don't you understand? We can always complain for totally meaningless things in life!! Life goes on and Apple is doomed since 2011!!!
17 months ago
Smartphones have advanced to a point where your device isn't obsolete every year. In truth they work quite well for years. And there aren't enough new bells and whistles to get us so excited anymore. Just like laptops before them. Anyone get excited about the new MacBooks/laptops? Not so much. Why? Because even 3-year-old MBPs are still awesome.
[ Read All Comments ]
Apple today released a new update for Safari Technology Preview, the experimental browser Apple first introduced three years ago in March 2016. Apple designed the Safari Technology Preview to test...
Hulu today announced a revised pricing structure, which will see it cutting the cost of its base streaming tier just days after Netflix announced a price hike.
Hulu's base service, which...
Google's live streaming TV service, YouTube TV, is expanding to an additional 95 markets in the United States today, resulting in total coverage of over 98 percent of U.S. households. Soon after...
Going forward, regular users of Microsoft's Edge mobile browser for iOS can expect to receive warnings when they visit untrustworthy news sites.
The company's browser is integrating...
Amazon has pulled its Echo Wall Clock over concerns about connectivity issues, just a little over a month since it began shipping the product.
The Wall Clock's lack of availability on the...
Instagram has moved to address rumors that it actively suppresses the reach of user posts on the social network.
In a statement posted on its official Twitter account, Instagram said that it has...
For those of you who like to rearrange the Home screen on your iPhone and iPad to organize your apps, you might be interested to know that there's a handy little hidden feature for moving...
Commonwealth Bank (CBA) today implemented support for Apple Pay, making it the second of Australia's "Big Four" banks to offer the payments service. CBA is the biggest retail bank in...
