Apple's Online Store Goes Down Ahead of iPhone X Event Later Today

Apple's online store has gone down ahead of its first-ever event at Steve Jobs Theater in Cupertino, California later today.


Apple will provide a live stream of the event on Mac, iPhone, iPad, and Apple TV starting at 10:00 a.m. Pacific Time.

Related: Here's When You Can Watch Apple's First Event at Steve Jobs Theater in Time Zones Around the World

At the event, Apple is widely expected to announce the "iPhone X" with an OLED display, wireless charging, and facial recognition. It is rumored the company will also unveil a new Apple TV with support for 4K video playback, and new Apple Watch Series 3 models, including some with LTE connectivity.

Related: What to Expect at Apple's September 2017 Event

MacRumors will provide full coverage of the event throughout the day, with a live blog, news stories, video recap, and more. Mac users can get headlines right on their desktops by enabling Safari push notifications. We'll also be live-tweeting the event through @MacRumorsLive on Twitter.

MacRumors readers can follow along in our forums, which are a great place to discuss the announcements before, during, and after the event. Be sure to keep tabs on the iPhone, Apple TV, and Apple Watch sections in particular.

If you will be unable to watch Apple's event today, consider bookmarking our spoiler-free article, which will be updated with nothing other than a direct link to the presentation once it becomes available from Apple.

Top Rated Comments

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35 months ago
Less than 6 hours.

Score: 24 Votes (Like | Disagree)
Avatar
35 months ago

It takes them 6 hours to update the store. Sure. ;) #marketingmove

Like this post if you agree.

Are we on facebook or youtube here?
Score: 13 Votes (Like | Disagree)
Avatar
35 months ago

At the event, Apple is widely expected to announce the "iPhone X" with an OLED display, wireless charging, and facial recognition

This is going to be biggest launch. I quit work to watch this keynote

iPhone X here i come!!

Score: 12 Votes (Like | Disagree)
Avatar
35 months ago
It takes them 6 hours to update the store. Sure. ;) #marketingmove

Like this post if you agree.
Score: 11 Votes (Like | Disagree)
Avatar
35 months ago


If you will be unable to watch Apple's event today, consider bookmarking our spoiler-free article ('https://www.macrumors.com/2017/09/11/september-2017-spoiler-free/'), which will be updated with nothing other than a direct link to the presentation once it becomes available from Apple.

Er, what's the point of that when you've already extensively spoiled the event by publishing all the reveals from the leaked firmware? Not saying you shouldn't have done that, just don't understand why you'd do both.
Score: 9 Votes (Like | Disagree)
Avatar
35 months ago
Ahm excited for them new apples

Score: 9 Votes (Like | Disagree)

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